Rippling
About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors and was named one of America\'s best startup employers by Forbes. We prioritize candidate safety: official communication will only be sent from @Rippling.com addresses. About The Role
As Rippling’s Senior Demand Generation Manager, you’ll help build programs to drive new sales pipeline for our HR audience, with an emphasis on nurturing prospects from awareness to closed-won business. You’ll develop a variety of content and campaign types to deploy across multiple channels to achieve funnel growth. You’ll build repeatable campaign motions that enable rapid deployment and predictable results. The role is deeply cross-functional, with daily collaboration across brand, content, growth, ops, analytics, product, and sales. This role sits on the Marketing team. What You Will Do
Develop and execute the strategy for demand gen campaigns spanning promoted content, webinars, ebooks, paid ads, field events, ABM, content syndication, inbound and outbound sales activations, and more. Manage always-on programs and integrated campaigns. Own campaign execution end-to-end—from concept and planning through development, production, launch, and follow-up. Create a campaign calendar and build systems and processes to scale demand gen efforts over time. Partner directly with SDRs on demand gen campaigns to set them up for success and iteratively improve based on what works. Analyze campaign performance to understand impact on funnel and accelerate growth, shifting priorities and optimizing via testing and learning. Share wins and losses and report on campaign performance to help the broader marketing team plan effectively. What You Will Need
6+ years of experience driving demand generation and pipeline growth in a B2B/SaaS hyper-growth technology environment. Deep marketing channel expertise across gated content, paid ads, webinars, field events, ABM, etc., and how to convert these into leads and pipeline. Strong operational and organizational skills with a history of creating repeatable campaign motions. End-to-end ownership—execute flawlessly and take projects across the finish line; own mistakes and learn from them. Clear communication skills, with ability to tailor messaging for ICs and executives. Collaborative mindset with a track record of delivering outsized results cross-functionally. Strong analytical skills to uncover insights and inform the roadmap. Agility and speed—willingness to try new ideas, pivot when necessary, and scale successful efforts in a fast-paced environment. Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling provides reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com. Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees within a defined radius of a Rippling office, working in the office at least three days a week under current policy is an essential function of the role.
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Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors and was named one of America\'s best startup employers by Forbes. We prioritize candidate safety: official communication will only be sent from @Rippling.com addresses. About The Role
As Rippling’s Senior Demand Generation Manager, you’ll help build programs to drive new sales pipeline for our HR audience, with an emphasis on nurturing prospects from awareness to closed-won business. You’ll develop a variety of content and campaign types to deploy across multiple channels to achieve funnel growth. You’ll build repeatable campaign motions that enable rapid deployment and predictable results. The role is deeply cross-functional, with daily collaboration across brand, content, growth, ops, analytics, product, and sales. This role sits on the Marketing team. What You Will Do
Develop and execute the strategy for demand gen campaigns spanning promoted content, webinars, ebooks, paid ads, field events, ABM, content syndication, inbound and outbound sales activations, and more. Manage always-on programs and integrated campaigns. Own campaign execution end-to-end—from concept and planning through development, production, launch, and follow-up. Create a campaign calendar and build systems and processes to scale demand gen efforts over time. Partner directly with SDRs on demand gen campaigns to set them up for success and iteratively improve based on what works. Analyze campaign performance to understand impact on funnel and accelerate growth, shifting priorities and optimizing via testing and learning. Share wins and losses and report on campaign performance to help the broader marketing team plan effectively. What You Will Need
6+ years of experience driving demand generation and pipeline growth in a B2B/SaaS hyper-growth technology environment. Deep marketing channel expertise across gated content, paid ads, webinars, field events, ABM, etc., and how to convert these into leads and pipeline. Strong operational and organizational skills with a history of creating repeatable campaign motions. End-to-end ownership—execute flawlessly and take projects across the finish line; own mistakes and learn from them. Clear communication skills, with ability to tailor messaging for ICs and executives. Collaborative mindset with a track record of delivering outsized results cross-functionally. Strong analytical skills to uncover insights and inform the roadmap. Agility and speed—willingness to try new ideas, pivot when necessary, and scale successful efforts in a fast-paced environment. Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling provides reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com. Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees within a defined radius of a Rippling office, working in the office at least three days a week under current policy is an essential function of the role.
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