Red Bull
Regional Account Manager (Unattended Retail/Vending)
Red Bull, Denver, Colorado, United States, 80285
Regional Account Manager (Unattended Retail/Vending)
Join to apply for the
Regional Account Manager (Unattended Retail/Vending)
role at
Red Bull Regional Account Manager (Unattended Retail/Vending)
Join to apply for the
Regional Account Manager (Unattended Retail/Vending)
role at
Red Bull Get AI-powered advice on this job and more exclusive features. This role is also eligible to sit out of any major city in the West coast region.
The Regional Account Manager (RAM) - Unattended Retail & Vending (aka Convenience Services) is a key member of Red Bull North America’s (RBNA) Non-Commercial national sales team. This role contributes to volume, share, and distribution goals by selling and implementing national account priorities at the region level in the Vending, Micro Markets, and OCS/Pantry sub-segments. The RAM – Unattended Retail & Vending is responsible for managing an evolving portfolio of Vistar Operator Companies, USG Members, and large Independent Vend Operators within a defined territory.
This role achieves its objectives through aligning, translating, and executing mutual customer and Red Bull priorities across national account sectors & lines of business to over-deliver on results. The roles responsibilities include but are not limited to – key customer relationship building and wiring at a region level to execute national account programs and priorities, management of extensive regional stakeholder relationships across a wide geography, effectively influencing and communicating to execute through field sales and marketing organization to drive brand programming with Vending/OCS Operators.
All the responsibilities we'll trust you with:
MANAGE & DEVELOP REGIONAL MARKET TO DELIVER VOLUME OBJECTIVES
Distribution: Ensures all national/division/regional/unit schematics reflect Red Bull standards within the Non-Commercial directives relative to flow and package mix. Promotion: Develops annual promotion schedule in accordance with non-commercial national goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs. Ensures all promotions are accompanied by effective POS and incremental displays. Quality Points of Distribution (QPOD): Customizes sales pitch to achieve Operator goals while driving effective, permanent displays. Evaluates ROI prior to recommending specific POS or customized solutions. Executes displays in-line with HQSG channel guidelines Initiate and cultivate Red Bull Foodservice Team, Business Unit (BU) and Distributor Partner relationships, including increasing awareness of assigned accounts, working with BU Field Marketing and partnering in initiatives to align National Accounts and Red Bull initiatives.
MANAGE LOCAL RELATIONSHIPS THAT INFLUENCE REGIONS/DIVISIONS/BANNERS OF ASSIGNED CHAINS
Establishes ‘Wiring Model’ that ensures communication with all regional customer decision makers and execution to unit level Routinely engages in activities to build relationships and ‘wire’ at the national/division/regional level at assigned customers Establishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the Business Units
BUDGETS/ANNUAL PLANNING
Ensures national/division/regional compliance with annual Customer Marketing Agreements from non-commercial HQ companies for all designated areas of responsibility Thoroughly tracks and controls the budgets to secure alignment with the annual BP budgets Manages T&E spending to assigned budget
BUSINESS ANALYSIS & REVIEWS
Works with leadership to evaluate ROI regarding all national/division/regional level programming & promotions Drives post-promotion analysis, in conjunction with Category Manager, following all programs to evaluate promotional effectiveness Uses all available RBNA data, information and tools and Category Management support to develop and maintain a position of thought leadership within the Energy Drink Category with assigned territories Aggressively pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patterns Analyzes business/customers sales to define priorities and focus for the team Conducts quarterly business reviews to update leadership on business, channel competition, opportunities, etc. Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition Provides Energy Insights that drive change in promotion, price, or display practices
COMMUNICATION & TEAMWORK
Uses appropriate communication processes to keep Foodservice sales, marketing and distribution teams informed of all programs and initiatives. Distributor Partners and Distributor Partner Managers informed of national/division/regional level programs and initiatives for their assigned chains Maintains open communication with relevant BU & DP personnel to ensure effective program implementation Communicates regularly and works effectively with the BU/HQ teams. Leverages insights and input from marketing, finance and category management experts to develop strong plans and conceptual selling story Communicates regularly and works effectively with all the HQ, Foodservice, and BU teams. Leverages the input from marketing, finance, and category management experts to develop strong plans and conceptual sells to the retailers.
Your areas of knowledge and expertise that matter most for this role:
Minimum 5 years Sales experience with a strong track record of success Experience managing Vistar Members, USG Members, & Vending Operators preferred Proven ability to effectively manage internal & external partners to over-deliver against plans In-depth knowledge of Fast Moving Consumer Goods (FMCG) and Broadline industry, DSD experience a plus Strong analytical skills and experience using internal and external data sources (i.e. IRI, Nielsen) Excellent communication, active listening, & collaboration skills Strong negotiation skills Innovative, solution-oriented mindset, ability to digest feedback and quickly into action Self-motivated and able to work independently Must be extremely proficient in Microsoft Excel and PowerPoint Bachelor’s Degree required Must be fluent in English, additional language skills an advantage
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $88,000 - $132,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Industries Food and Beverage Services Referrals increase your chances of interviewing at Red Bull by 2x Sign in to set job alerts for “Retail Account Manager” roles.
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Join to apply for the
Regional Account Manager (Unattended Retail/Vending)
role at
Red Bull Regional Account Manager (Unattended Retail/Vending)
Join to apply for the
Regional Account Manager (Unattended Retail/Vending)
role at
Red Bull Get AI-powered advice on this job and more exclusive features. This role is also eligible to sit out of any major city in the West coast region.
The Regional Account Manager (RAM) - Unattended Retail & Vending (aka Convenience Services) is a key member of Red Bull North America’s (RBNA) Non-Commercial national sales team. This role contributes to volume, share, and distribution goals by selling and implementing national account priorities at the region level in the Vending, Micro Markets, and OCS/Pantry sub-segments. The RAM – Unattended Retail & Vending is responsible for managing an evolving portfolio of Vistar Operator Companies, USG Members, and large Independent Vend Operators within a defined territory.
This role achieves its objectives through aligning, translating, and executing mutual customer and Red Bull priorities across national account sectors & lines of business to over-deliver on results. The roles responsibilities include but are not limited to – key customer relationship building and wiring at a region level to execute national account programs and priorities, management of extensive regional stakeholder relationships across a wide geography, effectively influencing and communicating to execute through field sales and marketing organization to drive brand programming with Vending/OCS Operators.
All the responsibilities we'll trust you with:
MANAGE & DEVELOP REGIONAL MARKET TO DELIVER VOLUME OBJECTIVES
Distribution: Ensures all national/division/regional/unit schematics reflect Red Bull standards within the Non-Commercial directives relative to flow and package mix. Promotion: Develops annual promotion schedule in accordance with non-commercial national goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs. Ensures all promotions are accompanied by effective POS and incremental displays. Quality Points of Distribution (QPOD): Customizes sales pitch to achieve Operator goals while driving effective, permanent displays. Evaluates ROI prior to recommending specific POS or customized solutions. Executes displays in-line with HQSG channel guidelines Initiate and cultivate Red Bull Foodservice Team, Business Unit (BU) and Distributor Partner relationships, including increasing awareness of assigned accounts, working with BU Field Marketing and partnering in initiatives to align National Accounts and Red Bull initiatives.
MANAGE LOCAL RELATIONSHIPS THAT INFLUENCE REGIONS/DIVISIONS/BANNERS OF ASSIGNED CHAINS
Establishes ‘Wiring Model’ that ensures communication with all regional customer decision makers and execution to unit level Routinely engages in activities to build relationships and ‘wire’ at the national/division/regional level at assigned customers Establishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the Business Units
BUDGETS/ANNUAL PLANNING
Ensures national/division/regional compliance with annual Customer Marketing Agreements from non-commercial HQ companies for all designated areas of responsibility Thoroughly tracks and controls the budgets to secure alignment with the annual BP budgets Manages T&E spending to assigned budget
BUSINESS ANALYSIS & REVIEWS
Works with leadership to evaluate ROI regarding all national/division/regional level programming & promotions Drives post-promotion analysis, in conjunction with Category Manager, following all programs to evaluate promotional effectiveness Uses all available RBNA data, information and tools and Category Management support to develop and maintain a position of thought leadership within the Energy Drink Category with assigned territories Aggressively pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patterns Analyzes business/customers sales to define priorities and focus for the team Conducts quarterly business reviews to update leadership on business, channel competition, opportunities, etc. Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition Provides Energy Insights that drive change in promotion, price, or display practices
COMMUNICATION & TEAMWORK
Uses appropriate communication processes to keep Foodservice sales, marketing and distribution teams informed of all programs and initiatives. Distributor Partners and Distributor Partner Managers informed of national/division/regional level programs and initiatives for their assigned chains Maintains open communication with relevant BU & DP personnel to ensure effective program implementation Communicates regularly and works effectively with the BU/HQ teams. Leverages insights and input from marketing, finance and category management experts to develop strong plans and conceptual selling story Communicates regularly and works effectively with all the HQ, Foodservice, and BU teams. Leverages the input from marketing, finance, and category management experts to develop strong plans and conceptual sells to the retailers.
Your areas of knowledge and expertise that matter most for this role:
Minimum 5 years Sales experience with a strong track record of success Experience managing Vistar Members, USG Members, & Vending Operators preferred Proven ability to effectively manage internal & external partners to over-deliver against plans In-depth knowledge of Fast Moving Consumer Goods (FMCG) and Broadline industry, DSD experience a plus Strong analytical skills and experience using internal and external data sources (i.e. IRI, Nielsen) Excellent communication, active listening, & collaboration skills Strong negotiation skills Innovative, solution-oriented mindset, ability to digest feedback and quickly into action Self-motivated and able to work independently Must be extremely proficient in Microsoft Excel and PowerPoint Bachelor’s Degree required Must be fluent in English, additional language skills an advantage
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $88,000 - $132,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Industries Food and Beverage Services Referrals increase your chances of interviewing at Red Bull by 2x Sign in to set job alerts for “Retail Account Manager” roles.
Commerce City, CO $22.00-$22.00 1 month ago Denver, CO $55,000.00-$90,000.00 1 day ago National Account Executive (Food & Snacks)
Denver, CO $120,000.00-$145,000.00 2 weeks ago Denver, CO $80,000.00-$100,000.00 3 weeks ago Lone Tree, CO $4,000.00-$11,250.00 2 months ago Denver, CO $60,000.00-$75,000.00 1 month ago Denver, CO $40,000.00-$100,000.00 2 months ago Yelp - Account Executive (Remote - Western Region), application via RippleMatch
Denver, CO $37,000.00-$70,000.00 1 day ago Denver, CO $105,800.00-$211,700.00 4 days ago Denver, CO $90,000.00-$95,000.00 2 weeks ago Denver, CO $50,000.00-$75,000.00 1 month ago Denver, CO $146,900.00-$179,500.00 1 day ago Denver, CO $69,300.00-$103,770.00 2 weeks ago Account Executive - Small-Medium Business
Denver, CO $92,400.00-$132,000.00 2 weeks ago Strategic Account Executive, SaaS Sales (Remote - US)
Commerce City, CO $40,000.00-$100,000.00 1 month ago Denver, CO $90,000.00-$200,000.00 2 weeks ago Denver, CO $165,000.00-$195,000.00 2 months ago Denver, CO $80,000.00-$90,000.00 21 hours ago Denver, CO $70,000.00-$120,000.00 1 month ago Denver, CO $70,000.00-$250,000.00 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr