BMG360
Direct message the job poster from BMG360
Position Overview
Hybrid Remote Role We are seeking a strategic and detail-oriented
Account Manager, Paid Search
to oversee and optimize paid search campaigns for a portfolio of clients. You will be responsible for developing campaign strategies, managing day-to-day ad operations, collaborating with internal teams, and driving measurable business results. Responsibilities
Develop and implement paid search strategies across platforms such as
Google Ads & Microsoft Ads Conduct
keyword research, audience targeting, and competitive analysis
to enhance campaign performance. Manage campaign structures, including ad groups, keyword lists, ad creatives, extensions, and landing pages. Work cross-functionally with
Creative, Paid Social, SEO, and CRO teams
to develop high-converting ad creatives, ad copy, share performance insights, and collaborate on landing page optimization. Optimization & Performance Monitoring
Continuously monitor and optimize campaigns to
meet client KPIs Adjust
bids, budgets, ad copy, and landing pages
to improve efficiency and maximize profitability. Implement
scaling strategies
while maintaining performance goals. Conduct
data analysis, hypothesis testing, and A/B experiments
to improve campaign results. Reporting & Analysis
Leverage tools like
Google Analytics (GA4) & Looker Studio
to track performance and provide insights. Develop and maintain reports/dashboards using
Google Sheets, Excel, Looker Studio , while utilizing our data warehousing tools. Analyze search term reports and audience insights to refine targeting strategies. Provide clear, data-driven recommendations to internal teams and clients. Client Communication & Account Management
Act as the primary
day-to-day contact for clients , leading calls, emails, and Slack communications. Conduct client onboarding, performance updates, and strategic planning discussions. Ensure seamless coordination between internal teams and client objectives. Thought Leadership & Industry Knowledge
Stay up to date with
industry trends, platform updates, and best practices
to refine campaign strategies. Contribute to
Paid Search thought leadership
within the organization. Assist with
PTO account coverage
across the Paid Search department as needed. Qualifications
3-5 years
of hands-on experience managing
Paid Search campaigns , preferably in an agency or performance marketing environment. Strong expertise in
Google Ads & Microsoft Ads Proficiency in
Google Looker Studio & Google Analytics (GA4) Advanced
data analysis skills
using
Excel/Google Sheets (pivot tables, formulas, data visualization, etc.) . Strong
verbal and written communication skills , with the ability to present insights and collaborate with internal and external stakeholders. Highly organized with
exceptional time management skills , capable of handling multiple projects and deadlines. Solid understanding of
pixel tracking, UTM parameters, and server-side tracking Preferred, but Not Required
Experience running app-based campaigns in Google Ads and Apple Search Ads. Hands on experience managing Local Service Ads (LSAs) Retail media experience managing campaigns in Amazon Ads. Experience running YouTube Ads and understanding video-based performance marketing. Why Join Us?
Opportunity to work with
leading brands
and drive impactful
paid search strategies . Collaborate with
cross-functional teams
in a fast-paced, data-driven environment. Competitive compensation, benefits, and
career growth opportunities . About Us
About Us BMG360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements across TV, audio, digital and direct mail. With recent acquisitions of a leading paid search and social firms, we are expanding our offerings and capabilities and are poised to become a powerhouse. Our data-driven systems deliver fixed cost leads so clients can grow their businesses rapidly and with minimal risk. From creative development to analytics, media strategy to revenue optimization, BMG360 has the expertise and knowledge to fit together all of the pieces of a successful direct response campaign and deliver powerful and profitable results. Why BMG360? BMG360 has been a leader in the industry since 2003, and we are growing exponentially.This staggering growth provides our employees with unparalleled opportunities to play a role in shaping the company’s direction. Each employee plays an integral role in the evolution of BMG360 so company-wide transparency is paramount. Leadership is committed to making sure the entire team knows how the company is performing in relation to our annual goals, what challenges we are facing as a company and what opportunities are on the horizon. We pride ourselves on fostering a fun and fast-paced environment to work and grow your career. At BMG360 you’ll have the opportunity to work as part of a close-knit team, working towards a common goal. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries Advertising Services Referrals increase your chances of interviewing at BMG360 by 2x Inferred from the description for this job Fairfield County, CT $80,000 - $125,000 3 weeks ago
#J-18808-Ljbffr
Hybrid Remote Role We are seeking a strategic and detail-oriented
Account Manager, Paid Search
to oversee and optimize paid search campaigns for a portfolio of clients. You will be responsible for developing campaign strategies, managing day-to-day ad operations, collaborating with internal teams, and driving measurable business results. Responsibilities
Develop and implement paid search strategies across platforms such as
Google Ads & Microsoft Ads Conduct
keyword research, audience targeting, and competitive analysis
to enhance campaign performance. Manage campaign structures, including ad groups, keyword lists, ad creatives, extensions, and landing pages. Work cross-functionally with
Creative, Paid Social, SEO, and CRO teams
to develop high-converting ad creatives, ad copy, share performance insights, and collaborate on landing page optimization. Optimization & Performance Monitoring
Continuously monitor and optimize campaigns to
meet client KPIs Adjust
bids, budgets, ad copy, and landing pages
to improve efficiency and maximize profitability. Implement
scaling strategies
while maintaining performance goals. Conduct
data analysis, hypothesis testing, and A/B experiments
to improve campaign results. Reporting & Analysis
Leverage tools like
Google Analytics (GA4) & Looker Studio
to track performance and provide insights. Develop and maintain reports/dashboards using
Google Sheets, Excel, Looker Studio , while utilizing our data warehousing tools. Analyze search term reports and audience insights to refine targeting strategies. Provide clear, data-driven recommendations to internal teams and clients. Client Communication & Account Management
Act as the primary
day-to-day contact for clients , leading calls, emails, and Slack communications. Conduct client onboarding, performance updates, and strategic planning discussions. Ensure seamless coordination between internal teams and client objectives. Thought Leadership & Industry Knowledge
Stay up to date with
industry trends, platform updates, and best practices
to refine campaign strategies. Contribute to
Paid Search thought leadership
within the organization. Assist with
PTO account coverage
across the Paid Search department as needed. Qualifications
3-5 years
of hands-on experience managing
Paid Search campaigns , preferably in an agency or performance marketing environment. Strong expertise in
Google Ads & Microsoft Ads Proficiency in
Google Looker Studio & Google Analytics (GA4) Advanced
data analysis skills
using
Excel/Google Sheets (pivot tables, formulas, data visualization, etc.) . Strong
verbal and written communication skills , with the ability to present insights and collaborate with internal and external stakeholders. Highly organized with
exceptional time management skills , capable of handling multiple projects and deadlines. Solid understanding of
pixel tracking, UTM parameters, and server-side tracking Preferred, but Not Required
Experience running app-based campaigns in Google Ads and Apple Search Ads. Hands on experience managing Local Service Ads (LSAs) Retail media experience managing campaigns in Amazon Ads. Experience running YouTube Ads and understanding video-based performance marketing. Why Join Us?
Opportunity to work with
leading brands
and drive impactful
paid search strategies . Collaborate with
cross-functional teams
in a fast-paced, data-driven environment. Competitive compensation, benefits, and
career growth opportunities . About Us
About Us BMG360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements across TV, audio, digital and direct mail. With recent acquisitions of a leading paid search and social firms, we are expanding our offerings and capabilities and are poised to become a powerhouse. Our data-driven systems deliver fixed cost leads so clients can grow their businesses rapidly and with minimal risk. From creative development to analytics, media strategy to revenue optimization, BMG360 has the expertise and knowledge to fit together all of the pieces of a successful direct response campaign and deliver powerful and profitable results. Why BMG360? BMG360 has been a leader in the industry since 2003, and we are growing exponentially.This staggering growth provides our employees with unparalleled opportunities to play a role in shaping the company’s direction. Each employee plays an integral role in the evolution of BMG360 so company-wide transparency is paramount. Leadership is committed to making sure the entire team knows how the company is performing in relation to our annual goals, what challenges we are facing as a company and what opportunities are on the horizon. We pride ourselves on fostering a fun and fast-paced environment to work and grow your career. At BMG360 you’ll have the opportunity to work as part of a close-knit team, working towards a common goal. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries Advertising Services Referrals increase your chances of interviewing at BMG360 by 2x Inferred from the description for this job Fairfield County, CT $80,000 - $125,000 3 weeks ago
#J-18808-Ljbffr