WKND Digital
[REMOTE] Senior Paid Acquisition Specialist
WKND Digital, Sacramento, California, United States, 95828
Overview
Join to apply for the
[REMOTE] Senior Paid Acquisition Specialist
role at
WKND Digital .
WKND is a high-performance startup focused on building AI-driven paid acquisition and performance marketing. We’re a performance marketing and creative strategy firm with a long-term vision to develop scalable software platforms for global eCommerce brands. We don’t follow trends—we create them, with speed, innovation, and execution at the highest level.
Role Overview As a
Paid Acquisition Specialist , you will design, launch, and optimize paid media campaigns across platforms such as Facebook, Instagram, Google, TikTok, and emerging ad platforms. You’ll work with cross-functional teams to ensure campaigns align with client objectives and drive measurable performance. Your mission is to analyze, optimize, and scale ad accounts with monthly budgets ranging from
$100k–$1M . WKND is the fastest-growing Direct-to-Consumer (DTC) digital marketing agency in the USA, seeking to drive growth for a diverse client portfolio.
Key Responsibilities
Paid Media Strategy & Execution
Plan, execute, and optimize and scale paid campaigns on platforms such as Facebook Ads, Google Ads, TikTok, and LinkedIn.
Ensure accurate audience targeting, segmentation, and creative alignment.
Collaborate with the Creative team to develop compelling ad visuals and copy.
Achieve 90%+ of Client Revenue and Spend Targets (Growth Atlas AI). Ensure campaign budgets and performance align with client goals.
Weekly Agency Portfolio Strategy Training. Collaborate with cross-functional teams (Creative, Data, Retention) to refine tactics and unify execution.
Analytics & Optimization
Monitor campaign KPIs such as CPA, ROAS, CTR, and conversion rates.
Perform A/B testing on creatives, audience segments, and bidding strategies to maximize returns.
Regularly analyze performance data and propose actionable recommendations for optimization.
Monthly Creative Analytics & Insights. Provide performance data and recommendations to the Creative Team for upcoming ad iterations.
Ongoing A/B Testing. Experiment with audiences, creatives, landing pages, and offers to drive incremental improvements weekly.
Budget Management & Forecasting
Allocate and manage ad spend across channels to achieve client objectives and ROI targets.
Provide accurate forecasts and performance projections to internal stakeholders and clients.
Reporting & Insights
Generate regular campaign performance reports.
Present insights and recommendations to clients and internal teams in a clear, data-driven manner.
Lead Slack Client Communication. Present insights, review KPIs, and propose strategic pivots as needed.
Timely Client Updates. Keep stakeholders informed about campaign performance, key milestones, and optimization plans.
Cross-Functional Collaboration
Coordinate with Design, Copywriting, and Retention teams to ensure a cohesive customer journey across all touchpoints.
Maintain open communication with the Data Analysis team for deeper insights into user behavior and campaign performance.
Who You Are
Results-Oriented & Analytical: You have a keen eye for metrics and are always refining targeting and creative for ROI.
Platform Proficiency: You’re adept at navigating Google Ads, Meta Ads Manager, and other paid platforms. Familiarity with AI-driven optimization tools is a plus.
Creative Problem-Solver: You excel at identifying performance bottlenecks and devising data-backed solutions.
Proactive & Adaptable: You anticipate challenges, stay up-to-date with platform changes, and quickly pivot strategies when necessary.
Collaboration-Focused: You communicate effectively with cross-functional teams, ensuring alignment and synergy in campaign strategies.
Requirements
5+ Years of Experience in Paid Media: Proven track record managing performance marketing campaigns in a Digital Marketing or eCommerce environment.
Hands-On Platform Expertise: Proficiency in Meta Ads, Google Ads, TikTok Ads, and/or other platforms relevant to DTC brands.
Strong Analytical Skills: Comfortable interpreting complex datasets, running A/B tests, and deriving actionable insights.
Budget & Forecasting Experience: Demonstrated ability to manage and optimize six-figure monthly ad spends effectively.
Compliance & Best Practices: Familiarity with key advertising policies and privacy regulations (GDPR, CCPA).
Adaptability & Speed: Skilled in juggling multiple campaigns and priorities without compromising quality.
Bonus Points
Experience with eCommerce brands or direct-to-consumer (DTC) markets.
Familiarity with AI-based campaign management or predictive analytics.
Basic understanding of HTML/CSS for landing page optimization or pixel troubleshooting.
Compensation & Benefits
Competitive Base Salary crafted to attract top talent who thrive under pressure.
Generous Stock Options: Align your personal success with our company’s growth trajectory.
Performance-Based Bonuses: Earn additional compensation for exceeding key milestones and revenue objectives.
Access to Cutting-Edge Tools & Resources: Empowering you to execute at a world-class level and innovate continuously.
High-Performance Culture: Join a team that recognizes—and rewards—results that truly move the needle.
Health Insurance Benefits (Available upon request): Providing added support for your well-being.
Remote-Friendly & Flexible Work Environment: Embrace a culture of accountability and autonomy, allowing you to excel from anywhere.
Closing Statement Ready to Shape the Future of Paid Acquisition? Apply now to become a Paid Acquisition Specialist at WKND. This is your chance to architect high-performing campaigns, pioneer AI-driven optimization, and define the future of eCommerce marketing. Join us in delivering transformative outcomes and setting new benchmarks for excellence in the digital space.
Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Business Development and Sales
Industries: Advertising Services
#J-18808-Ljbffr
[REMOTE] Senior Paid Acquisition Specialist
role at
WKND Digital .
WKND is a high-performance startup focused on building AI-driven paid acquisition and performance marketing. We’re a performance marketing and creative strategy firm with a long-term vision to develop scalable software platforms for global eCommerce brands. We don’t follow trends—we create them, with speed, innovation, and execution at the highest level.
Role Overview As a
Paid Acquisition Specialist , you will design, launch, and optimize paid media campaigns across platforms such as Facebook, Instagram, Google, TikTok, and emerging ad platforms. You’ll work with cross-functional teams to ensure campaigns align with client objectives and drive measurable performance. Your mission is to analyze, optimize, and scale ad accounts with monthly budgets ranging from
$100k–$1M . WKND is the fastest-growing Direct-to-Consumer (DTC) digital marketing agency in the USA, seeking to drive growth for a diverse client portfolio.
Key Responsibilities
Paid Media Strategy & Execution
Plan, execute, and optimize and scale paid campaigns on platforms such as Facebook Ads, Google Ads, TikTok, and LinkedIn.
Ensure accurate audience targeting, segmentation, and creative alignment.
Collaborate with the Creative team to develop compelling ad visuals and copy.
Achieve 90%+ of Client Revenue and Spend Targets (Growth Atlas AI). Ensure campaign budgets and performance align with client goals.
Weekly Agency Portfolio Strategy Training. Collaborate with cross-functional teams (Creative, Data, Retention) to refine tactics and unify execution.
Analytics & Optimization
Monitor campaign KPIs such as CPA, ROAS, CTR, and conversion rates.
Perform A/B testing on creatives, audience segments, and bidding strategies to maximize returns.
Regularly analyze performance data and propose actionable recommendations for optimization.
Monthly Creative Analytics & Insights. Provide performance data and recommendations to the Creative Team for upcoming ad iterations.
Ongoing A/B Testing. Experiment with audiences, creatives, landing pages, and offers to drive incremental improvements weekly.
Budget Management & Forecasting
Allocate and manage ad spend across channels to achieve client objectives and ROI targets.
Provide accurate forecasts and performance projections to internal stakeholders and clients.
Reporting & Insights
Generate regular campaign performance reports.
Present insights and recommendations to clients and internal teams in a clear, data-driven manner.
Lead Slack Client Communication. Present insights, review KPIs, and propose strategic pivots as needed.
Timely Client Updates. Keep stakeholders informed about campaign performance, key milestones, and optimization plans.
Cross-Functional Collaboration
Coordinate with Design, Copywriting, and Retention teams to ensure a cohesive customer journey across all touchpoints.
Maintain open communication with the Data Analysis team for deeper insights into user behavior and campaign performance.
Who You Are
Results-Oriented & Analytical: You have a keen eye for metrics and are always refining targeting and creative for ROI.
Platform Proficiency: You’re adept at navigating Google Ads, Meta Ads Manager, and other paid platforms. Familiarity with AI-driven optimization tools is a plus.
Creative Problem-Solver: You excel at identifying performance bottlenecks and devising data-backed solutions.
Proactive & Adaptable: You anticipate challenges, stay up-to-date with platform changes, and quickly pivot strategies when necessary.
Collaboration-Focused: You communicate effectively with cross-functional teams, ensuring alignment and synergy in campaign strategies.
Requirements
5+ Years of Experience in Paid Media: Proven track record managing performance marketing campaigns in a Digital Marketing or eCommerce environment.
Hands-On Platform Expertise: Proficiency in Meta Ads, Google Ads, TikTok Ads, and/or other platforms relevant to DTC brands.
Strong Analytical Skills: Comfortable interpreting complex datasets, running A/B tests, and deriving actionable insights.
Budget & Forecasting Experience: Demonstrated ability to manage and optimize six-figure monthly ad spends effectively.
Compliance & Best Practices: Familiarity with key advertising policies and privacy regulations (GDPR, CCPA).
Adaptability & Speed: Skilled in juggling multiple campaigns and priorities without compromising quality.
Bonus Points
Experience with eCommerce brands or direct-to-consumer (DTC) markets.
Familiarity with AI-based campaign management or predictive analytics.
Basic understanding of HTML/CSS for landing page optimization or pixel troubleshooting.
Compensation & Benefits
Competitive Base Salary crafted to attract top talent who thrive under pressure.
Generous Stock Options: Align your personal success with our company’s growth trajectory.
Performance-Based Bonuses: Earn additional compensation for exceeding key milestones and revenue objectives.
Access to Cutting-Edge Tools & Resources: Empowering you to execute at a world-class level and innovate continuously.
High-Performance Culture: Join a team that recognizes—and rewards—results that truly move the needle.
Health Insurance Benefits (Available upon request): Providing added support for your well-being.
Remote-Friendly & Flexible Work Environment: Embrace a culture of accountability and autonomy, allowing you to excel from anywhere.
Closing Statement Ready to Shape the Future of Paid Acquisition? Apply now to become a Paid Acquisition Specialist at WKND. This is your chance to architect high-performing campaigns, pioneer AI-driven optimization, and define the future of eCommerce marketing. Join us in delivering transformative outcomes and setting new benchmarks for excellence in the digital space.
Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Business Development and Sales
Industries: Advertising Services
#J-18808-Ljbffr