Contentful
Overview
As a Demand Generation Manager you will manage campaigns and programs that build pipeline and ladder up to Contentful’s revenue goals and company objectives. You will be a part of the Demand Generation function within Contentful’s Marketing team and collaborate closely with Sales, Product, and other functions within Marketing to develop and execute global integrated, buyer journey-driven demand generation campaigns. What to expect?
Ideate creative campaigns that help cut through the noise and engage target personas across online and offline channels. Develop, execute, analyze, and optimize campaigns and programs that create demand and accelerate buying cycles; drive pipeline and bookings that meet Marketing’s influenced and originated contributions goals. Collaborate with Field organization, including BDRs, to enable and activate for promotions and follow-ups of demand generation campaigns and programs Assess the effectiveness of your campaigns using measurement and attribution modeling techniques to optimize future programs and campaigns Monitor lead creation and influence by program message, persona, and vertical Collaborate with and project manage cross-functional teams and vendors to ensure deliverables are on time and on budget Review campaign performance, compile lessons learned, and communicate recommendations for improvement to stakeholders Navigate complex workflows, working relationships, and regional differences to be part of a collaborative working environment What you need to be successful
4+ years B2B demand generation marketing, SaaS experience preferred Proven track record of creating and executing successful demand generation campaigns that have resulted in increased lead generation and revenue growth Strong understanding of B2B sales cycles, buyer personas, and customer journey mapping Ability to pull and analyze data and make informed decisions for future performance Experience working for a fast-growing B2B software company Experience in executing global demand generation campaigns, including collaboration with: Product Marketing, Partner Marketing, Content, Web, Paid Media, Lifecycle, Marketing Ops, Marketing Analytics, Field Marketing, and Sales teams Ability to initiate tasks and work independently, with strong attention to detail Experience using marketing automation platforms such as Marketo, Eloqua or Pardot Experience with Salesforce.com What’s in it for you?
Join an ambitious tech company reshaping the way people build digital experiences Full-time employees receive Stock Options for the opportunity to share in the success of our company Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days Company paid parental leave to care for and focus on your growing family Use your personal annual education budget to improve your skills and grow in your career Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties An annual wellbeing stipend to care for your physical, financial, or emotional health A monthly communication stipend and phone hardware upgrade reimbursement New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best. EEO statement:
Contentful is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender identity, age, disability, or length of unemployment. If you need reasonable accommodations during the application or interview process, please let your recruiting coordinator know. Who are we?
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide. Apply for this job
To apply, please submit your resume/CV through the application form.
#J-18808-Ljbffr
As a Demand Generation Manager you will manage campaigns and programs that build pipeline and ladder up to Contentful’s revenue goals and company objectives. You will be a part of the Demand Generation function within Contentful’s Marketing team and collaborate closely with Sales, Product, and other functions within Marketing to develop and execute global integrated, buyer journey-driven demand generation campaigns. What to expect?
Ideate creative campaigns that help cut through the noise and engage target personas across online and offline channels. Develop, execute, analyze, and optimize campaigns and programs that create demand and accelerate buying cycles; drive pipeline and bookings that meet Marketing’s influenced and originated contributions goals. Collaborate with Field organization, including BDRs, to enable and activate for promotions and follow-ups of demand generation campaigns and programs Assess the effectiveness of your campaigns using measurement and attribution modeling techniques to optimize future programs and campaigns Monitor lead creation and influence by program message, persona, and vertical Collaborate with and project manage cross-functional teams and vendors to ensure deliverables are on time and on budget Review campaign performance, compile lessons learned, and communicate recommendations for improvement to stakeholders Navigate complex workflows, working relationships, and regional differences to be part of a collaborative working environment What you need to be successful
4+ years B2B demand generation marketing, SaaS experience preferred Proven track record of creating and executing successful demand generation campaigns that have resulted in increased lead generation and revenue growth Strong understanding of B2B sales cycles, buyer personas, and customer journey mapping Ability to pull and analyze data and make informed decisions for future performance Experience working for a fast-growing B2B software company Experience in executing global demand generation campaigns, including collaboration with: Product Marketing, Partner Marketing, Content, Web, Paid Media, Lifecycle, Marketing Ops, Marketing Analytics, Field Marketing, and Sales teams Ability to initiate tasks and work independently, with strong attention to detail Experience using marketing automation platforms such as Marketo, Eloqua or Pardot Experience with Salesforce.com What’s in it for you?
Join an ambitious tech company reshaping the way people build digital experiences Full-time employees receive Stock Options for the opportunity to share in the success of our company Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days Company paid parental leave to care for and focus on your growing family Use your personal annual education budget to improve your skills and grow in your career Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties An annual wellbeing stipend to care for your physical, financial, or emotional health A monthly communication stipend and phone hardware upgrade reimbursement New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best. EEO statement:
Contentful is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender identity, age, disability, or length of unemployment. If you need reasonable accommodations during the application or interview process, please let your recruiting coordinator know. Who are we?
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide. Apply for this job
To apply, please submit your resume/CV through the application form.
#J-18808-Ljbffr