Humble Bundle
Sr. Manager, Email Marketing Strategy & Operations
Humble Bundle, New York, New York, us, 10261
Sr. Manager, Email Marketing Strategy & Operations
Humble Bundle is hiring a Senior Manager, Email Marketing Strategy and Operations to help grow and report on our digital storefront and subscription businesses. This opportunity is ideal for a self-motivated, technically savvy marketer who can own and enhance the strategy for one of our largest marketing channels. This role will be responsible for defining and executing strategies that grow our digital storefront and subscription businesses. Join an impactful growth marketing team spanning paid ads, email, affiliates, partnerships and promotional growth marketing. Pay and Compensation
Base pay range: $105,000.00/yr - $120,000.00/yr Compensation Range: Ziff Davis provides a range for the base pay. The total salary compensation for this role is $105,000-$120,000. Individual pay within the range is determined by factors such as experience, scope of the role, capabilities to perform the role, education and training, and company performance. Key Responsibilities
Own our email marketing program from start to finish: creating, building, scheduling and optimizing campaigns as well as establishing and tracking goals measuring email performance. Lead and manage a team including but not limited to email marketing and CRM managers. Establish and maintain CRM targeting to ensure customers get the right email at the right time while creating and implementing new audience segments and supporting ongoing engagement of customer lists. Engage directly with Corporate analytics partners; provide guidance and context for business decisions. Contribute to the Choice promotional strategy by developing innovative, targeted approaches to maximize subscription volume and revenue. Execute ad hoc reporting through database queries and dashboard analytics; communicate complex analytical findings to non-technical audiences. Collaborate with stakeholders across the business to ensure marketing emails are sent accurately and on time while maintaining email quality assurance standards. Work closely with the digital design and copywriting teams to craft assets that support email campaigns. Collaborate with internal partners at IGN, Gamer Network, and other brands to build cross-marketing campaigns across Ziff Davis owned organizations. Stay abreast of industry trends and best practices in email marketing and analytics, implementing prudent changes as needed. Job Qualifications
The Must-Haves: 5+ years of experience in email marketing and A/B and multivariate testing. 5+ years of experience in data analysis and visualization tools such as SQL, Excel, Tableau, Power BI, or similar. Experience with email marketing automation tools such as Cordial, Braze, Iterable, Aprimo, Adobe Campaign, etc. Experience measuring performance and ROI across multiple business verticals and presenting findings to cross-functional teams. Strong eye for detail. Ability to manage multiple projects and relationships simultaneously. Familiar with Google Analytics, Excel, and other analytics tools. The Nice-to-Have: Experience in the gaming industry is a plus. Experience in E-Commerce is a plus. Prior experience managing individuals or a team. About Humble Bundle
Humble Bundle is part of IGN Entertainment, a division of Ziff Davis. IGN Entertainment is a large gaming and entertainment media platform with multiple properties and a broad reach. Humble Bundle operates as part of this ecosystem. About Ziff Davis
Ziff Davis is a vertically focused digital media and internet company with brands in technology, shopping, gaming and entertainment. Its portfolio includes IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, and more. Benefits
IGN Entertainment offers competitive salaries and robust health and wellness benefits, including medical, dental, and vision coverage, life and disability benefits, FSAs, a 401(k) with company match, and an Employee Stock Purchase Plan. We support work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays, along with family building and caregiving support, parental leave, and wellness programs. We are committed to a diverse, inclusive environment with opportunities for professional growth, mentorship, and recognition. Equal Opportunity
Employer. DEI initiatives ensure fairness and belonging across our global workforce.
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Humble Bundle is hiring a Senior Manager, Email Marketing Strategy and Operations to help grow and report on our digital storefront and subscription businesses. This opportunity is ideal for a self-motivated, technically savvy marketer who can own and enhance the strategy for one of our largest marketing channels. This role will be responsible for defining and executing strategies that grow our digital storefront and subscription businesses. Join an impactful growth marketing team spanning paid ads, email, affiliates, partnerships and promotional growth marketing. Pay and Compensation
Base pay range: $105,000.00/yr - $120,000.00/yr Compensation Range: Ziff Davis provides a range for the base pay. The total salary compensation for this role is $105,000-$120,000. Individual pay within the range is determined by factors such as experience, scope of the role, capabilities to perform the role, education and training, and company performance. Key Responsibilities
Own our email marketing program from start to finish: creating, building, scheduling and optimizing campaigns as well as establishing and tracking goals measuring email performance. Lead and manage a team including but not limited to email marketing and CRM managers. Establish and maintain CRM targeting to ensure customers get the right email at the right time while creating and implementing new audience segments and supporting ongoing engagement of customer lists. Engage directly with Corporate analytics partners; provide guidance and context for business decisions. Contribute to the Choice promotional strategy by developing innovative, targeted approaches to maximize subscription volume and revenue. Execute ad hoc reporting through database queries and dashboard analytics; communicate complex analytical findings to non-technical audiences. Collaborate with stakeholders across the business to ensure marketing emails are sent accurately and on time while maintaining email quality assurance standards. Work closely with the digital design and copywriting teams to craft assets that support email campaigns. Collaborate with internal partners at IGN, Gamer Network, and other brands to build cross-marketing campaigns across Ziff Davis owned organizations. Stay abreast of industry trends and best practices in email marketing and analytics, implementing prudent changes as needed. Job Qualifications
The Must-Haves: 5+ years of experience in email marketing and A/B and multivariate testing. 5+ years of experience in data analysis and visualization tools such as SQL, Excel, Tableau, Power BI, or similar. Experience with email marketing automation tools such as Cordial, Braze, Iterable, Aprimo, Adobe Campaign, etc. Experience measuring performance and ROI across multiple business verticals and presenting findings to cross-functional teams. Strong eye for detail. Ability to manage multiple projects and relationships simultaneously. Familiar with Google Analytics, Excel, and other analytics tools. The Nice-to-Have: Experience in the gaming industry is a plus. Experience in E-Commerce is a plus. Prior experience managing individuals or a team. About Humble Bundle
Humble Bundle is part of IGN Entertainment, a division of Ziff Davis. IGN Entertainment is a large gaming and entertainment media platform with multiple properties and a broad reach. Humble Bundle operates as part of this ecosystem. About Ziff Davis
Ziff Davis is a vertically focused digital media and internet company with brands in technology, shopping, gaming and entertainment. Its portfolio includes IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, and more. Benefits
IGN Entertainment offers competitive salaries and robust health and wellness benefits, including medical, dental, and vision coverage, life and disability benefits, FSAs, a 401(k) with company match, and an Employee Stock Purchase Plan. We support work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays, along with family building and caregiving support, parental leave, and wellness programs. We are committed to a diverse, inclusive environment with opportunities for professional growth, mentorship, and recognition. Equal Opportunity
Employer. DEI initiatives ensure fairness and belonging across our global workforce.
#J-18808-Ljbffr