BlackBerry Corporation
Overview
As the Field Marketing Manager, you will be responsible for developing and executing strategic marketing programs aligned with the US Commercial and Canada sales organization. Through collaboration with sales leadership and other key stakeholders, you will raise awareness and generate demand for BlackBerry’s Secure Communication portfolio in Government and Critical Infrastructure markets. You will create and execute targeted marketing programs that positively impact revenues and provide an ROI. Programs include field events, thought leadership initiatives, executive programs, tradeshows, sponsorships, webinars, partner programs, digital and content marketing. You will leverage experience to connect with current customers and prospects while implementing proven tactics to drive the business. We seek a smart, creative, and dedicated individual with exceptional marketing, planning and project management skills, and a proven record of delivering results. Ability to thrive in a fast-paced and evolving environment is essential. Responsibilities
Build strong relationships and alignment with US Commercial and Canada sales organization, marketing peers, and channel partners. Closely align with sales leadership to drive new logo pipeline and achieve sales targets. Develop and collaborate on a go-to-market strategy for the US Commercial and Canada field region and channel marketing. Execute marketing plans with sales teams and channel partners to increase awareness of BlackBerry’s cybersecurity portfolio, drive demand, and grow revenues. Own quarterly and annual marketing pipeline generation goals, leveraging the planned budget to achieve targets. Manage sales and channel field marketing events, including all aspects of event contracting and execution. Communicate deliverables, action items, and updates to the team and internal stakeholders. Collaborate with third-party vendors to evaluate programs, manage event logistics and promotions. Create online content, messaging, and collateral for the assigned territories to create a compelling journey for Government and Critical Infrastructure audiences. Measure and manage impact of marketing programs, report results, and present recommendations for improvement. Skills & Qualifications
Relevant/related experience. Minimum 7 years with a BS/BA or 5 years with an MS/MA. Experience in B2B software marketing and cybersecurity marketing highly preferred. Broad knowledge of secure mobile communications is highly desirable. Ability to translate business priorities into strategy and the execution of tactical marketing programs and activities. Superior written and verbal communication skills. Strong interpersonal skills and ability to earn trust and respect from sales leadership and other colleagues. Experience in marketing reporting, campaigns, dashboards, and KPIs. Ability to organize and present data clearly. Comfortable presenting conclusions and recommendations to stakeholders at various levels. Experience attending sales calls and QBRs for the territories supported. High energy, self-directed, team player with the ability to see the big picture while managing day-to-day details. Proficient use of ON24, Microsoft Office, NetSuite, Smartsheets, Demandbase or similar tools is essential. Additional Assets
Previous experience working in the Government industry is highly desirable. Exceptional interpersonal and relationship management skills. Confident and effective communicator. Ability to effectively present and influence individuals and groups at all levels. #LI-NR1 Scheduled Weekly Hours:
40 Compensation Base Range:
$0 - $0 USD BlackBerry (NYSE: BB; TSX: BB) is a trusted security software and services company that provides enterprises and governments with the technology they need to secure the Internet of Things. Headquartered in Waterloo, Ontario, the company is unwavering in its commitment to safety, cybersecurity and data privacy, and leads in key areas such as artificial intelligence, endpoint security and management, encryption and embedded systems. You could not choose a more exciting time to consider joining us! For more information, visit BlackBerry.com and follow @BlackBerry. ©2022 BlackBerry. All rights reserved. BlackBerry® and related trademarks, names, and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. It is the policy of BlackBerry to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. EEO Minorities/Females/ Protected Veteran/Disabled
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As the Field Marketing Manager, you will be responsible for developing and executing strategic marketing programs aligned with the US Commercial and Canada sales organization. Through collaboration with sales leadership and other key stakeholders, you will raise awareness and generate demand for BlackBerry’s Secure Communication portfolio in Government and Critical Infrastructure markets. You will create and execute targeted marketing programs that positively impact revenues and provide an ROI. Programs include field events, thought leadership initiatives, executive programs, tradeshows, sponsorships, webinars, partner programs, digital and content marketing. You will leverage experience to connect with current customers and prospects while implementing proven tactics to drive the business. We seek a smart, creative, and dedicated individual with exceptional marketing, planning and project management skills, and a proven record of delivering results. Ability to thrive in a fast-paced and evolving environment is essential. Responsibilities
Build strong relationships and alignment with US Commercial and Canada sales organization, marketing peers, and channel partners. Closely align with sales leadership to drive new logo pipeline and achieve sales targets. Develop and collaborate on a go-to-market strategy for the US Commercial and Canada field region and channel marketing. Execute marketing plans with sales teams and channel partners to increase awareness of BlackBerry’s cybersecurity portfolio, drive demand, and grow revenues. Own quarterly and annual marketing pipeline generation goals, leveraging the planned budget to achieve targets. Manage sales and channel field marketing events, including all aspects of event contracting and execution. Communicate deliverables, action items, and updates to the team and internal stakeholders. Collaborate with third-party vendors to evaluate programs, manage event logistics and promotions. Create online content, messaging, and collateral for the assigned territories to create a compelling journey for Government and Critical Infrastructure audiences. Measure and manage impact of marketing programs, report results, and present recommendations for improvement. Skills & Qualifications
Relevant/related experience. Minimum 7 years with a BS/BA or 5 years with an MS/MA. Experience in B2B software marketing and cybersecurity marketing highly preferred. Broad knowledge of secure mobile communications is highly desirable. Ability to translate business priorities into strategy and the execution of tactical marketing programs and activities. Superior written and verbal communication skills. Strong interpersonal skills and ability to earn trust and respect from sales leadership and other colleagues. Experience in marketing reporting, campaigns, dashboards, and KPIs. Ability to organize and present data clearly. Comfortable presenting conclusions and recommendations to stakeholders at various levels. Experience attending sales calls and QBRs for the territories supported. High energy, self-directed, team player with the ability to see the big picture while managing day-to-day details. Proficient use of ON24, Microsoft Office, NetSuite, Smartsheets, Demandbase or similar tools is essential. Additional Assets
Previous experience working in the Government industry is highly desirable. Exceptional interpersonal and relationship management skills. Confident and effective communicator. Ability to effectively present and influence individuals and groups at all levels. #LI-NR1 Scheduled Weekly Hours:
40 Compensation Base Range:
$0 - $0 USD BlackBerry (NYSE: BB; TSX: BB) is a trusted security software and services company that provides enterprises and governments with the technology they need to secure the Internet of Things. Headquartered in Waterloo, Ontario, the company is unwavering in its commitment to safety, cybersecurity and data privacy, and leads in key areas such as artificial intelligence, endpoint security and management, encryption and embedded systems. You could not choose a more exciting time to consider joining us! For more information, visit BlackBerry.com and follow @BlackBerry. ©2022 BlackBerry. All rights reserved. BlackBerry® and related trademarks, names, and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. It is the policy of BlackBerry to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. EEO Minorities/Females/ Protected Veteran/Disabled
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