Hyphen Connect
Key Responsibilities
Product & Digital Marketing Develop and execute product marketing campaigns that drive awareness and adoption of learning tools and programs. Manage SEO and growth strategies to improve organic reach, audience engagement, and lead generation. Collaborate with cross-functional teams to align marketing messages with product updates and new launches. Content & Copywriting Write compelling copy for websites, newsletters, product pages, and social media channels that reflect their voice and mission. Create clear, engaging narratives around key initiatives, announcements, and partnerships. PR & Communications Coordinate with external PR firms to manage media outreach, press releases, and partnership or event announcements. Ensure brand consistency and clarity across all communication touchpoints. Events & Community Marketing Support local event operations, logistics, and on-site execution for conferences, workshops, and partner activations. Capture event moments through photo/video content and manage post-event media distribution. Creative Content Production Produce and edit short-form videos for campaigns, social channels, and event storytelling. Leverage multimedia content to expand their reach and showcase our community impact. You might thrive in this role if you have:
3+ years of experience in all-rounded marketing, with web3 and AI industry experience. Strong understanding of SEO, digital analytics, and growth marketing fundamentals. Exceptional copywriting and editing skills with a clear, concise, and engaging style. Experience managing PR campaigns or coordinating with external PR firms. Hands-on experience with event planning and operations. Video production experience is a plus. Strong project management and organizational skills; thrives in fast-moving environments.
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Product & Digital Marketing Develop and execute product marketing campaigns that drive awareness and adoption of learning tools and programs. Manage SEO and growth strategies to improve organic reach, audience engagement, and lead generation. Collaborate with cross-functional teams to align marketing messages with product updates and new launches. Content & Copywriting Write compelling copy for websites, newsletters, product pages, and social media channels that reflect their voice and mission. Create clear, engaging narratives around key initiatives, announcements, and partnerships. PR & Communications Coordinate with external PR firms to manage media outreach, press releases, and partnership or event announcements. Ensure brand consistency and clarity across all communication touchpoints. Events & Community Marketing Support local event operations, logistics, and on-site execution for conferences, workshops, and partner activations. Capture event moments through photo/video content and manage post-event media distribution. Creative Content Production Produce and edit short-form videos for campaigns, social channels, and event storytelling. Leverage multimedia content to expand their reach and showcase our community impact. You might thrive in this role if you have:
3+ years of experience in all-rounded marketing, with web3 and AI industry experience. Strong understanding of SEO, digital analytics, and growth marketing fundamentals. Exceptional copywriting and editing skills with a clear, concise, and engaging style. Experience managing PR campaigns or coordinating with external PR firms. Hands-on experience with event planning and operations. Video production experience is a plus. Strong project management and organizational skills; thrives in fast-moving environments.
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