Banza
Director of Sales, Regionals & Independents
Location:
Remote Who We Are:
Banza reimagines your favorite comfort foods, like pasta, pizza, mac & cheese and waffles, using chickpeas. Our mission is to inspire people to eat more chickpeas and other beans, making a positive impact on human health and the environment. Banza is the fastest-growing pasta brand in the country, and our products are available in 27,000 stores nationwide. We have been named one of TIME Magazine's Best Inventions of the Year, Adweek's Best Food Brand, and have fans at Good Morning America, The New York Times, Food & Wine, Bon Appetit, and more. Your Mission:
Reporting to the SVP of Sales, the Director of Sales, Regionals and Independents is responsible for developing and executing sales strategies that grow distribution, velocity, and market share across regional grocery accounts, independents, and natural/specialty retailers. This role will lead a small team in account management, broker relationships, and field execution to drive sustainable revenue growth and profitability within the channel. What You'll Do: Strategy & Team Leadership Develop and execute sales strategy for regional chains, independents, and specialty retailers. Align sales goals with company objectives, including revenue, profitability, and brand visibility. Identify and pursue channel-specific growth opportunities and long-term strategic initiatives. Lead, mentor, and coach a team of account managers, ensuring engagement, development, and accountability. Account and Customer Management Own relationships with key regional and independent retail accounts. Drive new business development efforts, expanding distribution, and securing incremental placements. Manage trade spend, promotional planning, and customer marketing initiatives for assigned accounts. Deliver compelling sales presentations and negotiate terms to maximize growth and profitability. Broker & Field Management Recruit, manage, and motivate broker partners to deliver sales and executional excellence. Oversee field coverage and strategy in partnership with account managers and the SVP of sales, developing merchandising standards and ensuring compliance with promotional programs. Provide clear expectations, training, and accountability for brokers and sales reps. Cross-Functional Collaboration Partner with marketing, operations, and finance to ensure seamless execution of programs. Provide market insights on trends, pricing, innovation, and competitive activity. Collaborate with supply chain to ensure product availability and service levels meet customer needs. Who You Are: 10+ years of progressive sales experience in the food & beverage CPG industry, with at least three years managing regional and independent grocery accounts. Minimum 2–3 years of people management experience with proven ability to lead, coach, and develop teams. Proven track record of delivering sales growth, building relationships, and managing trade spend. Strong broker management and field execution experience. Excellent negotiation, presentation, and analytical skills. Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment. Bachelor's degree in Business, Marketing, or related field Strategic thinker who can also roll up sleeves and execute. Strong leadership and people management skills. Collaborative team player with excellent communication skills. Passionate about what Banza's doing! To Apply : Write a cover letter describing why you want to join Banza and why you would be an excellent fit for this role (yes, we actually read every cover letter!) and then apply directly to this posting. If you have any questions, please email jobs@eatbanza.com. We encourage applicants from all backgrounds. Banza is an Equal Opportunity Employer and does not discriminate on the basis of sex, age, race, color, creed, national origin, religion, disability, or other protected characteristics. We welcome qualified applicants including those with criminal histories as permitted by law. Compensation : Our salary ranges are based on verified market data and our philosophy of paying competitively for our size and industry. The salary band for this role is $150,000-170,000. Individual pay decisions are based on qualifications, experience, skillset, and internal equity. Perks and Benefits : Equity in Banza Annual Bonus Medical, Dental, and Vision Insurance starting day 1 One Medical Membership Short-Term Disability and Life Insurance Flexible Spending Account Commuter Benefits 401(k) Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, a birthday day off, and a 7+ week sabbatical after 5 continuous years Extended Leave and Paid Family Leave New Parents: 12 weeks of paid parental leave Milk Stork breast milk shipping service Monthly stipends for fitness, internet, and phone Monthly lunch stipend Annual education stipend Home office setup stipend Unlimited Pasta, Rice & Mac $500 annual stipend to purchase our pizza and waffles Quarterly snack box for remote employees Office snacks and beverages Quarterly in-person and remote events Our Commitment : Banza is committed to a diverse and inclusive workforce and encourages applicants from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on protected characteristics. We will consider qualified applicants with criminal histories as allowed by law.
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Location:
Remote Who We Are:
Banza reimagines your favorite comfort foods, like pasta, pizza, mac & cheese and waffles, using chickpeas. Our mission is to inspire people to eat more chickpeas and other beans, making a positive impact on human health and the environment. Banza is the fastest-growing pasta brand in the country, and our products are available in 27,000 stores nationwide. We have been named one of TIME Magazine's Best Inventions of the Year, Adweek's Best Food Brand, and have fans at Good Morning America, The New York Times, Food & Wine, Bon Appetit, and more. Your Mission:
Reporting to the SVP of Sales, the Director of Sales, Regionals and Independents is responsible for developing and executing sales strategies that grow distribution, velocity, and market share across regional grocery accounts, independents, and natural/specialty retailers. This role will lead a small team in account management, broker relationships, and field execution to drive sustainable revenue growth and profitability within the channel. What You'll Do: Strategy & Team Leadership Develop and execute sales strategy for regional chains, independents, and specialty retailers. Align sales goals with company objectives, including revenue, profitability, and brand visibility. Identify and pursue channel-specific growth opportunities and long-term strategic initiatives. Lead, mentor, and coach a team of account managers, ensuring engagement, development, and accountability. Account and Customer Management Own relationships with key regional and independent retail accounts. Drive new business development efforts, expanding distribution, and securing incremental placements. Manage trade spend, promotional planning, and customer marketing initiatives for assigned accounts. Deliver compelling sales presentations and negotiate terms to maximize growth and profitability. Broker & Field Management Recruit, manage, and motivate broker partners to deliver sales and executional excellence. Oversee field coverage and strategy in partnership with account managers and the SVP of sales, developing merchandising standards and ensuring compliance with promotional programs. Provide clear expectations, training, and accountability for brokers and sales reps. Cross-Functional Collaboration Partner with marketing, operations, and finance to ensure seamless execution of programs. Provide market insights on trends, pricing, innovation, and competitive activity. Collaborate with supply chain to ensure product availability and service levels meet customer needs. Who You Are: 10+ years of progressive sales experience in the food & beverage CPG industry, with at least three years managing regional and independent grocery accounts. Minimum 2–3 years of people management experience with proven ability to lead, coach, and develop teams. Proven track record of delivering sales growth, building relationships, and managing trade spend. Strong broker management and field execution experience. Excellent negotiation, presentation, and analytical skills. Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment. Bachelor's degree in Business, Marketing, or related field Strategic thinker who can also roll up sleeves and execute. Strong leadership and people management skills. Collaborative team player with excellent communication skills. Passionate about what Banza's doing! To Apply : Write a cover letter describing why you want to join Banza and why you would be an excellent fit for this role (yes, we actually read every cover letter!) and then apply directly to this posting. If you have any questions, please email jobs@eatbanza.com. We encourage applicants from all backgrounds. Banza is an Equal Opportunity Employer and does not discriminate on the basis of sex, age, race, color, creed, national origin, religion, disability, or other protected characteristics. We welcome qualified applicants including those with criminal histories as permitted by law. Compensation : Our salary ranges are based on verified market data and our philosophy of paying competitively for our size and industry. The salary band for this role is $150,000-170,000. Individual pay decisions are based on qualifications, experience, skillset, and internal equity. Perks and Benefits : Equity in Banza Annual Bonus Medical, Dental, and Vision Insurance starting day 1 One Medical Membership Short-Term Disability and Life Insurance Flexible Spending Account Commuter Benefits 401(k) Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, a birthday day off, and a 7+ week sabbatical after 5 continuous years Extended Leave and Paid Family Leave New Parents: 12 weeks of paid parental leave Milk Stork breast milk shipping service Monthly stipends for fitness, internet, and phone Monthly lunch stipend Annual education stipend Home office setup stipend Unlimited Pasta, Rice & Mac $500 annual stipend to purchase our pizza and waffles Quarterly snack box for remote employees Office snacks and beverages Quarterly in-person and remote events Our Commitment : Banza is committed to a diverse and inclusive workforce and encourages applicants from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on protected characteristics. We will consider qualified applicants with criminal histories as allowed by law.
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