PURPLE
Account Director, Lifestyle - Travel & Hospitality
PURPLE, Los Angeles, California, United States, 90079
Account Director, Lifestyle - Travel & Hospitality
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Account Director, Lifestyle - Travel & Hospitality
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PURPLE Description PURPLE has a unique opportunity for a senior level publicist to join our global PR agency’s LA office leading luxury travel/hospitality accounts. As a senior lead for the travel/hospitality team, this individual must have a proven track record of developing and executing strategic, integrated media/event/influencer campaigns and successfully managing and mentoring junior team members. The ideal candidate will have agency experience with luxury hotels, hotel openings and food & beverage outlets. Strong media contacts and relationships with top-tier consumer press and trade press are a must. Key Responsibilities
Proactively builds and implements strategy for clients Evaluate and understand client business objectives and craft strategies that reflect those objectives Lead client programs and campaigns from planning to execution within the specified budget, including new hotel launches Event conception and management Collaborate with different divisions across the agency and office to ensure clients access the agency's network-wide expertise Manage client benchmarks and deliver strong media coverage through leadership and guidance Consistently produce high-quality internal and external communications content Manage and motivate other team members to ensure day-to-day operations run smoothly and PR results are delivered, while supporting their growth Proactively seek out and propose new business ideas, creating proposals and pitching Strategize, execute, and manage global media relations campaigns across lifestyle, travel, fashion and business media Collaborate with division heads and project teams to integrate cultural programming into project strategy and schedule and ensure successful execution of press and social media campaigns, special events, retail collaborations, and other deliverables Skills, Knowledge and Expertise
4-6 years of travel/hospitality public relations experience at a PR agency Track record of opening new hospitality venues (hotels/restaurants) and generating ongoing media coverage Familiarity with the luxury market and clientele Ability to work efficiently in a fast-paced environment Integrated communications campaign conception beyond traditional media Articulates ideas succinctly and is comfortable with public speaking and presentations Superior high-level media contacts across broadcast, print and online media Proactive attitude and team mentality with experience leading a team Excellent written and verbal communication skills; exceptional problem-resolution skills, including the ability to think creatively and outside the box Seniority level
Mid-Senior level Employment type
Full-time Job function
Sales and Business Development Industries
Public Relations and Communications Services
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Join to apply for the
Account Director, Lifestyle - Travel & Hospitality
role at
PURPLE Description PURPLE has a unique opportunity for a senior level publicist to join our global PR agency’s LA office leading luxury travel/hospitality accounts. As a senior lead for the travel/hospitality team, this individual must have a proven track record of developing and executing strategic, integrated media/event/influencer campaigns and successfully managing and mentoring junior team members. The ideal candidate will have agency experience with luxury hotels, hotel openings and food & beverage outlets. Strong media contacts and relationships with top-tier consumer press and trade press are a must. Key Responsibilities
Proactively builds and implements strategy for clients Evaluate and understand client business objectives and craft strategies that reflect those objectives Lead client programs and campaigns from planning to execution within the specified budget, including new hotel launches Event conception and management Collaborate with different divisions across the agency and office to ensure clients access the agency's network-wide expertise Manage client benchmarks and deliver strong media coverage through leadership and guidance Consistently produce high-quality internal and external communications content Manage and motivate other team members to ensure day-to-day operations run smoothly and PR results are delivered, while supporting their growth Proactively seek out and propose new business ideas, creating proposals and pitching Strategize, execute, and manage global media relations campaigns across lifestyle, travel, fashion and business media Collaborate with division heads and project teams to integrate cultural programming into project strategy and schedule and ensure successful execution of press and social media campaigns, special events, retail collaborations, and other deliverables Skills, Knowledge and Expertise
4-6 years of travel/hospitality public relations experience at a PR agency Track record of opening new hospitality venues (hotels/restaurants) and generating ongoing media coverage Familiarity with the luxury market and clientele Ability to work efficiently in a fast-paced environment Integrated communications campaign conception beyond traditional media Articulates ideas succinctly and is comfortable with public speaking and presentations Superior high-level media contacts across broadcast, print and online media Proactive attitude and team mentality with experience leading a team Excellent written and verbal communication skills; exceptional problem-resolution skills, including the ability to think creatively and outside the box Seniority level
Mid-Senior level Employment type
Full-time Job function
Sales and Business Development Industries
Public Relations and Communications Services
#J-18808-Ljbffr