Fort Bend ISD
Overview
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Coordinator of District Marketing
role at
Fort Bend ISD . The Coordinator of District Marketing will provide daily coordination and execution of various internal and external communication projects; oversee web content; create print and digital program content; and collaborate with other District departments on various communication materials, events, and programs. Position Description
Essential Duties and Responsibilities
Brand Management and Promotion
Manage planning, developing, and marketing efforts for the district’s brand, which involves conceptualizing strategic initiatives and implementing details for the brand marketing campaigns Work with the Executive Director of Communications and Marketing to interpret the vision and make it a tangible and deliverable product Manage external and internal marketing partners such as vendors, production companies, printers, copywriters, and internal team members Supervise the brand content and manage access to brand elements. Maintain brand standards and usage, and assist with integrating campaigns with brand consistency Maintain and provide guidance on proper use of the brand throughout all advertising, promotions, internal publications, marketing, social media presence, and any other environment in which the brand appears Participate in and lead brand strategy discussions and collaborate with other district departments to ensure strategic objectives are met and to act as a liaison in the development of communications materials and content creation Interact with copywriters to develop creative concepts and the execution of materials, printed or electronic Attend planning meetings and make presentations to internal and external clients to decide the strategic and creative direction of marketing pieces or campaigns Digital Media Strategy and Engagement
Build and execute a comprehensive digital media strategy through competitive research, platform selection, benchmarking, messaging, and influencer engagement Generate, edit, publish, and share content (text, images, video, HTML) that fosters meaningful engagement with community members and stakeholders Manage district webpages and assist webmasters with marketing content management, including creation and revision of digital resources Stay current on market trends, educational news, and emerging digital marketing practices; apply new techniques and share findings with the team Be proficient in multiple visual programs, including Adobe Creative Suite - InDesign, Canva, Illustrator, Photoshop, Acrobat, Premiere, Quark Xpress, Microsoft Office, iMovie, or other video and audio editing programs Assist in collecting and monitoring data to identify strategies for content creation and evaluation of communications efforts, make recommendations to leaders, and implement approved change Organize and coordinate many tasks under pressure Qualification Requirements
To perform this job successfully, an individual must be able to perform each of the above essential duties satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or abilities, required unless otherwise stated as preferred. Reasonable accommodations may be made to enable individuals with disabilities to perform the essentials functions. Bachelor's degree in Graphic Design or communications with emphasis in Digital Media and brand strategy Minimum of 5 years experience in print and electronic digital media platforms and web content management Minimum of 3 years experience in marketing, sales, or strategic communication Minimum of 3 years experience in graphic design (preferred) Demonstrated organizational skills with attention to detail Demonstrated project management, editing, and computer skills Excellent communication skills both orally and written Ability to work under tight deadlines Physical Requirements/Working Conditions
The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed in classrooms, offices, work stations and meeting rooms. The position requires occasional walking, standing, sitting, bending, stooping, kneeling, crouching, crawling, and lifting/carrying work related items weighing less than 40 pounds. The employee is regularly required to use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. Specific vision abilities required include close vision, color vision, and the ability to adjust focus. Attendance at conferences and professional development is required. Work involves everyday risks and discomforts which require normal safety precautions when operating equipment or performing job duties. May work prolonged or irregular hours and must be able to maintain emotional control under stress.
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Join to apply for the
Coordinator of District Marketing
role at
Fort Bend ISD . The Coordinator of District Marketing will provide daily coordination and execution of various internal and external communication projects; oversee web content; create print and digital program content; and collaborate with other District departments on various communication materials, events, and programs. Position Description
Essential Duties and Responsibilities
Brand Management and Promotion
Manage planning, developing, and marketing efforts for the district’s brand, which involves conceptualizing strategic initiatives and implementing details for the brand marketing campaigns Work with the Executive Director of Communications and Marketing to interpret the vision and make it a tangible and deliverable product Manage external and internal marketing partners such as vendors, production companies, printers, copywriters, and internal team members Supervise the brand content and manage access to brand elements. Maintain brand standards and usage, and assist with integrating campaigns with brand consistency Maintain and provide guidance on proper use of the brand throughout all advertising, promotions, internal publications, marketing, social media presence, and any other environment in which the brand appears Participate in and lead brand strategy discussions and collaborate with other district departments to ensure strategic objectives are met and to act as a liaison in the development of communications materials and content creation Interact with copywriters to develop creative concepts and the execution of materials, printed or electronic Attend planning meetings and make presentations to internal and external clients to decide the strategic and creative direction of marketing pieces or campaigns Digital Media Strategy and Engagement
Build and execute a comprehensive digital media strategy through competitive research, platform selection, benchmarking, messaging, and influencer engagement Generate, edit, publish, and share content (text, images, video, HTML) that fosters meaningful engagement with community members and stakeholders Manage district webpages and assist webmasters with marketing content management, including creation and revision of digital resources Stay current on market trends, educational news, and emerging digital marketing practices; apply new techniques and share findings with the team Be proficient in multiple visual programs, including Adobe Creative Suite - InDesign, Canva, Illustrator, Photoshop, Acrobat, Premiere, Quark Xpress, Microsoft Office, iMovie, or other video and audio editing programs Assist in collecting and monitoring data to identify strategies for content creation and evaluation of communications efforts, make recommendations to leaders, and implement approved change Organize and coordinate many tasks under pressure Qualification Requirements
To perform this job successfully, an individual must be able to perform each of the above essential duties satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or abilities, required unless otherwise stated as preferred. Reasonable accommodations may be made to enable individuals with disabilities to perform the essentials functions. Bachelor's degree in Graphic Design or communications with emphasis in Digital Media and brand strategy Minimum of 5 years experience in print and electronic digital media platforms and web content management Minimum of 3 years experience in marketing, sales, or strategic communication Minimum of 3 years experience in graphic design (preferred) Demonstrated organizational skills with attention to detail Demonstrated project management, editing, and computer skills Excellent communication skills both orally and written Ability to work under tight deadlines Physical Requirements/Working Conditions
The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed in classrooms, offices, work stations and meeting rooms. The position requires occasional walking, standing, sitting, bending, stooping, kneeling, crouching, crawling, and lifting/carrying work related items weighing less than 40 pounds. The employee is regularly required to use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. Specific vision abilities required include close vision, color vision, and the ability to adjust focus. Attendance at conferences and professional development is required. Work involves everyday risks and discomforts which require normal safety precautions when operating equipment or performing job duties. May work prolonged or irregular hours and must be able to maintain emotional control under stress.
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