AbbVie
Associate Manager, HCP Marketing Data Analytics
Base pay range: $94,000.00/yr - $178,500.00/yr
Company Description: AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow AbbVie on X, Facebook, Instagram, YouTube, LinkedIn and TikTok.
Job Description The
Associate Manager of HCP Data Operations , within Enterprise APEX, will be instrumental in enabling and optimizing operational processes and data pipelines for Commercial HCP data. The Associate Manager will support cross-functional business teams, including Apex and the Digital Lab, by ensuring that HCP data is effectively leveraged to drive insights into market dynamics and performance trends, ultimately supporting ROI analysis and spend optimization.
HCP data serves as a foundational element for hypothesis-driven investigations into commercial effectiveness. The Associate Manager will play a critical role in interfacing with media data agencies, to monitor and understand changes in their data capture practices—such as privacy-related inclusions and exclusions, data quality issues, and missing files. This role requires proactive communication with HCP data user segments and the implementation of corrective actions where necessary to ensure that data trends passed forward to consumption layers accurately reflect real-world market dynamics.
In alignment with these objectives, the Associate Manager will oversee and continuously enhance data quality management activities, ensuring that data integrity is maintained across all operational touchpoints. A strong understanding of media flowcharts, master flowcharts, and campaign execution is essential, as the Associate Manager will be responsible for identifying and addressing material data issues that may impact downstream analytics or business decision-making. Additionally, the role includes responsibility for developing and maintaining reporting mechanisms that provide visibility into data quality, operational performance, and issue resolution status. These reports will be used to inform stakeholders, guide decision-making, and support continuous improvement efforts across the HCP data ecosystem.
Key Responsibilities
Vision & Leadership
Serve as the subject matter expert on US Commercial HCP data and governance.
Champion data literacy and foster a data-driven culture across teams.
Partner with BTS to establish centralized ownership, accessibility, and training for HCP data across AbbVie brands.
Solution Design & Implementation
Conduct data and process gap analyses with business and analytics partners.
Collaborate with Digital Lab and Pulse Omni teams to build pipelines, enable machine learning models, and implement KPI/metrics libraries.
Support business glossary and data catalog development in partnership with Data Governance.
Program & Project Management Lead data management strategies, aligning on scope, milestones, risks, and timelines.
Communicate project progress and results to stakeholders at all levels.
Data Stewardship & Governance
Oversee compliance with AbbVie’s Data Governance Operating Model.
Define business rules and data quality standards in partnership with BTS.
Maintain business glossary, taxonomy, and compliance documentation.
Manage data quality issues, dashboards, and audit requests.
Operations & Continuous Improvement
Standardize and simplify data processing and pipeline "hops".
Track vendor file delivery and host regular operations meetings.
Review quality controls and proactively communicate insights to stakeholders.
Partner with MABI and BTS to establish best practices, training, and documentation.
Launch & New Data Onboarding Support onboarding of new HCP data for product launches.
Ensure launch teams’ data needs are met by leveraging existing solutions and lessons learned from prior launches.
Collaboration & Communication Coordinate with analytics, strategy, and operations teams to set priorities and execute strategic data initiatives.
Clearly communicate results, risks, and progress across all teams.
Qualifications Education:
Required: Bachelor’s Degree in Computer Science, Engineering, Statistics, Economics, Decision Sciences, Operations Research, or Applied Mathematics.
Preferred: Advanced Degree (Business, Statistics, Economics, or Engineering) with emphasis in marketing/sales/quantitative analysis.
Required Skills:
3-5 years of relevant experience in data analysis, data management, marketing analytics and modeling. Experience with BI/visualization tools for analysis and presentations.
Proficient in SQL (Snowflake preferred), SAS/R, Python; basic knowledge of AI is a plus.
Experience with marketing promotional data across channels (Call activity, speaker programs, samples, home office & 3rd party emails, banners, paid search, social).
Experience with database design and business architecture; ability to ensure data availability to stakeholders.
Ownership of Operations for HCP Data; proactive downstream communications about discrepancies.
Experience building/refining data quality checks; background in technical/IT consulting is a plus.
Strong KPIs/metrics understanding for HCP marketing initiatives and campaigns.
Experience in a matrixed environment with multiple stakeholders; excellent communication and presentation skills.
Additional Information AbbVie is an equal opportunity employer and is committed to integrity, innovation, and serving our community. EEO/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Pharmaceutical Manufacturing and Biotechnology Research
#J-18808-Ljbffr
Company Description: AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow AbbVie on X, Facebook, Instagram, YouTube, LinkedIn and TikTok.
Job Description The
Associate Manager of HCP Data Operations , within Enterprise APEX, will be instrumental in enabling and optimizing operational processes and data pipelines for Commercial HCP data. The Associate Manager will support cross-functional business teams, including Apex and the Digital Lab, by ensuring that HCP data is effectively leveraged to drive insights into market dynamics and performance trends, ultimately supporting ROI analysis and spend optimization.
HCP data serves as a foundational element for hypothesis-driven investigations into commercial effectiveness. The Associate Manager will play a critical role in interfacing with media data agencies, to monitor and understand changes in their data capture practices—such as privacy-related inclusions and exclusions, data quality issues, and missing files. This role requires proactive communication with HCP data user segments and the implementation of corrective actions where necessary to ensure that data trends passed forward to consumption layers accurately reflect real-world market dynamics.
In alignment with these objectives, the Associate Manager will oversee and continuously enhance data quality management activities, ensuring that data integrity is maintained across all operational touchpoints. A strong understanding of media flowcharts, master flowcharts, and campaign execution is essential, as the Associate Manager will be responsible for identifying and addressing material data issues that may impact downstream analytics or business decision-making. Additionally, the role includes responsibility for developing and maintaining reporting mechanisms that provide visibility into data quality, operational performance, and issue resolution status. These reports will be used to inform stakeholders, guide decision-making, and support continuous improvement efforts across the HCP data ecosystem.
Key Responsibilities
Vision & Leadership
Serve as the subject matter expert on US Commercial HCP data and governance.
Champion data literacy and foster a data-driven culture across teams.
Partner with BTS to establish centralized ownership, accessibility, and training for HCP data across AbbVie brands.
Solution Design & Implementation
Conduct data and process gap analyses with business and analytics partners.
Collaborate with Digital Lab and Pulse Omni teams to build pipelines, enable machine learning models, and implement KPI/metrics libraries.
Support business glossary and data catalog development in partnership with Data Governance.
Program & Project Management Lead data management strategies, aligning on scope, milestones, risks, and timelines.
Communicate project progress and results to stakeholders at all levels.
Data Stewardship & Governance
Oversee compliance with AbbVie’s Data Governance Operating Model.
Define business rules and data quality standards in partnership with BTS.
Maintain business glossary, taxonomy, and compliance documentation.
Manage data quality issues, dashboards, and audit requests.
Operations & Continuous Improvement
Standardize and simplify data processing and pipeline "hops".
Track vendor file delivery and host regular operations meetings.
Review quality controls and proactively communicate insights to stakeholders.
Partner with MABI and BTS to establish best practices, training, and documentation.
Launch & New Data Onboarding Support onboarding of new HCP data for product launches.
Ensure launch teams’ data needs are met by leveraging existing solutions and lessons learned from prior launches.
Collaboration & Communication Coordinate with analytics, strategy, and operations teams to set priorities and execute strategic data initiatives.
Clearly communicate results, risks, and progress across all teams.
Qualifications Education:
Required: Bachelor’s Degree in Computer Science, Engineering, Statistics, Economics, Decision Sciences, Operations Research, or Applied Mathematics.
Preferred: Advanced Degree (Business, Statistics, Economics, or Engineering) with emphasis in marketing/sales/quantitative analysis.
Required Skills:
3-5 years of relevant experience in data analysis, data management, marketing analytics and modeling. Experience with BI/visualization tools for analysis and presentations.
Proficient in SQL (Snowflake preferred), SAS/R, Python; basic knowledge of AI is a plus.
Experience with marketing promotional data across channels (Call activity, speaker programs, samples, home office & 3rd party emails, banners, paid search, social).
Experience with database design and business architecture; ability to ensure data availability to stakeholders.
Ownership of Operations for HCP Data; proactive downstream communications about discrepancies.
Experience building/refining data quality checks; background in technical/IT consulting is a plus.
Strong KPIs/metrics understanding for HCP marketing initiatives and campaigns.
Experience in a matrixed environment with multiple stakeholders; excellent communication and presentation skills.
Additional Information AbbVie is an equal opportunity employer and is committed to integrity, innovation, and serving our community. EEO/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Pharmaceutical Manufacturing and Biotechnology Research
#J-18808-Ljbffr