GE Appliances, a Haier company
Associate Sales & Marketing Demand Generation Specialist
GE Appliances, a Haier company, Louisville, Kentucky, us, 40201
Overview
GE Appliances, a Haier company, is seeking a motivated Demand Generation Specialist to drive qualified B2B pipeline growth and accelerate sales opportunities across customer segments. The role focuses on identifying and nurturing new business opportunities, developing and executing strategic lead generation plans within an assigned B2B channel, using marketing automation tools, account-based marketing tactics, and lead generation platforms to fuel the pipeline and support sales conversion. Position
Associate Sales & Marketing Demand Generation Specialist Location: USA, Louisville, KY Key Responsibilities
Lead prospecting activities to identify, qualify, and generate new B2B lead opportunities within assigned customer segments. Route qualified opportunities to appropriate sales team members in Salesforce.com, ensuring accurate lead tracking and timely follow-up. Manage and track leads generated from websites, events/tradeshows, and third-party lead generation platforms within the CRM. Provide regular CRM performance dashboards, conversion metrics, and campaign effectiveness reports to sales and marketing leadership. Leverage Marketing Cloud and CRM tools to optimize lead nurturing strategies and improve conversion rates. Build relationships with potential customers—builders, contractors, property managers, designers, and architects—to understand their business needs and inform the creation of relevant marketing materials. Collaborate with Region Managers, Area Sales Managers, and Inside Sales to prioritize target accounts and support lead conversion efforts. Launch targeted B2B marketing and demand generation campaigns tailored to regional and segment needs, optimizing for engagement and conversion. Analyze and report on email, website, and SEM campaign performance to guide continuous improvement. Maintain and enhance Marketing Cloud databases to improve marketing automation effectiveness and reach. Serve as a liaison with lead generation vendors, optimizing partnerships and ensuring full utilization of tools and data. Qualifications & Requirements
Required:
Bachelor’s degree in Business, Marketing, Communications, or related field. Minimum 1 year of marketing and/or sales experience (internships or relevant coursework may be considered). Strong organizational and communication skills with attention to detail. Self-motivated and results-oriented with a proactive approach to work. Willingness to travel domestically for customer meetings, tradeshows, and market visits. Preferred:
Experience planning, implementing, and measuring marketing or demand generation campaigns. Ability to multi-task and prioritize effectively in a fast-paced environment. Comfortable engaging with potential clients via phone, email, and social media to uncover new opportunities. Strong interpersonal skills and the ability to collaborate across sales, marketing, and operations teams. Familiarity with Salesforce.com, Marketing Cloud, or similar CRM/marketing automation tools. Proficiency in Microsoft Office (Excel, PowerPoint, Word). Our Culture
Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and commitment to inclusion and diversity. We strive to foster an environment where every individual feels valued, connected, and empowered to contribute, while adapting to the evolving needs of our workforce and communities. We aim to empower colleagues, strengthen communities, and cultivate a culture of belonging, purpose, and engagement. We are embedding Zero Distance into our People and Culture framework to build a deeply connected organization focused on engagement and retention. GE Appliances is a trust-based organization offering flexible work arrangements to balance the needs of the individual, team, and organization. GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Appliances participates in E-Verify. Accommodation
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com
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GE Appliances, a Haier company, is seeking a motivated Demand Generation Specialist to drive qualified B2B pipeline growth and accelerate sales opportunities across customer segments. The role focuses on identifying and nurturing new business opportunities, developing and executing strategic lead generation plans within an assigned B2B channel, using marketing automation tools, account-based marketing tactics, and lead generation platforms to fuel the pipeline and support sales conversion. Position
Associate Sales & Marketing Demand Generation Specialist Location: USA, Louisville, KY Key Responsibilities
Lead prospecting activities to identify, qualify, and generate new B2B lead opportunities within assigned customer segments. Route qualified opportunities to appropriate sales team members in Salesforce.com, ensuring accurate lead tracking and timely follow-up. Manage and track leads generated from websites, events/tradeshows, and third-party lead generation platforms within the CRM. Provide regular CRM performance dashboards, conversion metrics, and campaign effectiveness reports to sales and marketing leadership. Leverage Marketing Cloud and CRM tools to optimize lead nurturing strategies and improve conversion rates. Build relationships with potential customers—builders, contractors, property managers, designers, and architects—to understand their business needs and inform the creation of relevant marketing materials. Collaborate with Region Managers, Area Sales Managers, and Inside Sales to prioritize target accounts and support lead conversion efforts. Launch targeted B2B marketing and demand generation campaigns tailored to regional and segment needs, optimizing for engagement and conversion. Analyze and report on email, website, and SEM campaign performance to guide continuous improvement. Maintain and enhance Marketing Cloud databases to improve marketing automation effectiveness and reach. Serve as a liaison with lead generation vendors, optimizing partnerships and ensuring full utilization of tools and data. Qualifications & Requirements
Required:
Bachelor’s degree in Business, Marketing, Communications, or related field. Minimum 1 year of marketing and/or sales experience (internships or relevant coursework may be considered). Strong organizational and communication skills with attention to detail. Self-motivated and results-oriented with a proactive approach to work. Willingness to travel domestically for customer meetings, tradeshows, and market visits. Preferred:
Experience planning, implementing, and measuring marketing or demand generation campaigns. Ability to multi-task and prioritize effectively in a fast-paced environment. Comfortable engaging with potential clients via phone, email, and social media to uncover new opportunities. Strong interpersonal skills and the ability to collaborate across sales, marketing, and operations teams. Familiarity with Salesforce.com, Marketing Cloud, or similar CRM/marketing automation tools. Proficiency in Microsoft Office (Excel, PowerPoint, Word). Our Culture
Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and commitment to inclusion and diversity. We strive to foster an environment where every individual feels valued, connected, and empowered to contribute, while adapting to the evolving needs of our workforce and communities. We aim to empower colleagues, strengthen communities, and cultivate a culture of belonging, purpose, and engagement. We are embedding Zero Distance into our People and Culture framework to build a deeply connected organization focused on engagement and retention. GE Appliances is a trust-based organization offering flexible work arrangements to balance the needs of the individual, team, and organization. GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Appliances participates in E-Verify. Accommodation
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com
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