General Motors
Assistant Retail Marketing Manager, Cadillac
General Motors, Lansing, Michigan, United States
***Relocation:*** *This is not eligible for relocation. Any relocation costs would be the responsibility of the selected candidate.***GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)****The Role:**As part of the Cadillac Sales Operations organization, the Assistant Manager- Retail Marketing will oversee our extensive network of dealership websites & help support the various Retail Marketing initiatives across .com and Cadillac dealer websites.
In conjunction with the Retail Marketing Team, Dealer Website Choice team and our agency partners, this role will provide regular updates and executions across vehicle launches, reveals, yearly product refreshes and others.
The role will focus on improving site performance and ensuring an industry leading luxury research, shopping, and brand experience. The role will also support the Retail Marketing Manager to ensure Dealer Compliance across all dealer advertising channels.**Hybrid**: *This role is categorized as hybrid. This means the successful candidate is expected to report to Global Technical Center – Cadillac Tower, in Warren, MI three times per week, at minimum or other frequency dictated by the business.*This position requires a strong digital marketing background with digital product management experience working on consumer facing websites and Digital Advertising experience.
Knowledge of user experience (UX) design and automotive retail marketing are also key.**KEY RESPONSIBILITIES** Ensure meaningful user experiences (UX) are rolled out nationally and are continually improved.Define features and site functionality that enhance the site experience and increase effectiveness, work closely with the Dealer Website Choice team to include features in the future roadmap.Work with Dealer Website Choice team on reporting requirements, drive actionable change & socialize with regional teams to activate.**REQUIRED EXPERIENCE:**Bachelor’s degree or equivalent experience 5+ years digital marketing or digital product management experience working on consumer facing websitesKnowledge of the user experience (UX) design process and website designUnderstanding of content management systems and ability to be creative within their limitationsExperience with user research, usability testing, A/B testing, and translating user insights into site improvementsStrong analytical skills, with the ability to digest site metrics and turn into recommended actionsConfident communication skills with the ability to present to large teams and dealer groupsExtensive experience managing multiple agency partners and collaborating closely with them to bring strategies to lifeExcellent project management skills and the proven ability to manage multiple workstreams and deadlines concurrently**PREFERRED EXPERIENCE:*** A strong background in user experience (UX) design* Extensive experience managing consumer facing websites* Experience working with technology teams and developers to bring ideas to life* Automotive retail and luxury brand experience preferred#LI-ST1Passion for the digital space and UX with strong knowledge of digital trends and ability to innovateGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, **email**us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM’s . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above.
If you are seeking to apply to a specific role, we encourage you to click “Apply Now” on the job posting of interest. #J-18808-Ljbffr
In conjunction with the Retail Marketing Team, Dealer Website Choice team and our agency partners, this role will provide regular updates and executions across vehicle launches, reveals, yearly product refreshes and others.
The role will focus on improving site performance and ensuring an industry leading luxury research, shopping, and brand experience. The role will also support the Retail Marketing Manager to ensure Dealer Compliance across all dealer advertising channels.**Hybrid**: *This role is categorized as hybrid. This means the successful candidate is expected to report to Global Technical Center – Cadillac Tower, in Warren, MI three times per week, at minimum or other frequency dictated by the business.*This position requires a strong digital marketing background with digital product management experience working on consumer facing websites and Digital Advertising experience.
Knowledge of user experience (UX) design and automotive retail marketing are also key.**KEY RESPONSIBILITIES** Ensure meaningful user experiences (UX) are rolled out nationally and are continually improved.Define features and site functionality that enhance the site experience and increase effectiveness, work closely with the Dealer Website Choice team to include features in the future roadmap.Work with Dealer Website Choice team on reporting requirements, drive actionable change & socialize with regional teams to activate.**REQUIRED EXPERIENCE:**Bachelor’s degree or equivalent experience 5+ years digital marketing or digital product management experience working on consumer facing websitesKnowledge of the user experience (UX) design process and website designUnderstanding of content management systems and ability to be creative within their limitationsExperience with user research, usability testing, A/B testing, and translating user insights into site improvementsStrong analytical skills, with the ability to digest site metrics and turn into recommended actionsConfident communication skills with the ability to present to large teams and dealer groupsExtensive experience managing multiple agency partners and collaborating closely with them to bring strategies to lifeExcellent project management skills and the proven ability to manage multiple workstreams and deadlines concurrently**PREFERRED EXPERIENCE:*** A strong background in user experience (UX) design* Extensive experience managing consumer facing websites* Experience working with technology teams and developers to bring ideas to life* Automotive retail and luxury brand experience preferred#LI-ST1Passion for the digital space and UX with strong knowledge of digital trends and ability to innovateGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, **email**us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM’s . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above.
If you are seeking to apply to a specific role, we encourage you to click “Apply Now” on the job posting of interest. #J-18808-Ljbffr