Savvy
Email Marketing Manager
Savvy | Austin, Texas (Remote) About This Opportunity
Savvy is revolutionizing vacation rentals by eliminating hidden service fees and connecting travelers directly with professional property managers. We're seeking a
technical email marketing specialist
who excels at building sophisticated automation workflows, analyzing customer behavior data, and optimizing conversion funnels through advanced segmentation and behavioral triggers. This role is ideal for someone who thrives on the technical mechanics of email marketing rather than just creative content development. What You'll Own
Technical Platform Management & Automation Design and implement complex automation workflows
using Klaviyo Build
behavioral trigger sequences
based on user actions, booking stages, and engagement patterns Set up
advanced segmentation and personalization logic
using customer data points, booking history, and behavioral signals Configure API integrations
between email platform and other tech stack components Develop
predictive analytics frameworks
for churn prevention, booking likelihood, and customer lifetime value Behavior Analysis & Customer Journey Optimization Map customer journeys
across both traveler and host user flows, identifying drop-off points and optimization opportunities Build
comprehensive attribution models
to track email performance across the entire booking funnel Analyze behavioral patterns
to create data-driven trigger conditions and timing optimization Implement
A/B testing frameworks
for automated optimization of send times, frequency, and content variations Monitor
deliverability metrics
and implement technical solutions for inbox placement Technical Requirements & Compliance Ensure
technical compliance
with GDPR, CAN-SPAM, and other email regulations Manage data hygiene protocols
including suppression lists, bounce handling, and re-engagement workflows You're A Great Fit If You Have
Technical Expertise (Required) 4-6 years hands-on experience
with email marketing automation platforms (Klaviyo, Braze, HubSpot, or Salesforce Marketing Cloud) Advanced segmentation and targeting skills
with ability to build complex conditional logic for conversion optimization Data analysis proficiency
including experience with SQL, Excel (advanced functions), and analytics platforms Understanding of customer lifecycle marketing
and behavioral trigger optimization Experience with API integrations
and connecting email platforms with other marketing tools Bonus Points For Experience in
travel, hospitality, or marketplace environments
(two-sided markets) B2C and B2B lifecycle marketing
experience managing different user types Background in
performance marketing
or growth-focused roles Experience with
revenue attribution
and demonstrating email marketing ROI Light design or copy chops to move quickly on scrappy projects Comfort working closely with product, CX, and sales teams Qualities We Value Decisive under pressure:
you can ship good work fast rather than perfect work slowly Collaborative:
you work closely with content, marketing, and product teams Adaptable:
you pivot quickly when market conditions or priorities change Detail-oriented:
pixel-perfect execution matters, especially in a premium brand Success Metrics You'll Own Email-driven revenue attribution
across both traveler and host conversion funnels Automation workflow performance
(trigger rates, conversion rates, time-to-conversion) Advanced segmentation effectiveness
(engagement lift, conversion improvement) Deliverability and engagement metrics
(inbox placement, engagement rates) Customer lifecycle progression
(nurture effectiveness, retention rates) Who You’ll Work With
Direct Report: Head of Marketing Your day-to-day work lives in the Marketing org—email campaigns, lifecycle automation, landing pages, and performance-driven creative You'll receive clear direction on priorities, timelines, and strategic goals You’ll be a key voice in campaign strategy, from ideation to execution Close Partnership with Head of Social Collaborate on integrated campaigns that span email and social Align on messaging cadence, brand consistency, and content strategy Contribute to cross-channel efforts that drive both traveler bookings and host acquisition Strategic Alignment with CMO Monthly check-ins to align on brand voice, customer journeys, and growth objectives Review and feedback on high-impact initiatives, including email strategy for major launches, seasonal pushes, or brand milestones Input into broader marketing efforts that connect both sides of the marketplace Cross-Functional Collaboration Work closely with Product and CX to optimize transactional and triggered messaging Support the Performance Marketing team with retargeting and conversion-focused email flows Partner with Design and Content to craft emails that are visually engaging and results-driven Why Now?
We're at a crucial growth stage where sophisticated email automation can significantly impact our marketplace growth. You'll have the opportunity to build technical email marketing infrastructure from a solid foundation, implementing advanced strategies that directly drive revenue for both sides of our marketplace.
#J-18808-Ljbffr
Savvy | Austin, Texas (Remote) About This Opportunity
Savvy is revolutionizing vacation rentals by eliminating hidden service fees and connecting travelers directly with professional property managers. We're seeking a
technical email marketing specialist
who excels at building sophisticated automation workflows, analyzing customer behavior data, and optimizing conversion funnels through advanced segmentation and behavioral triggers. This role is ideal for someone who thrives on the technical mechanics of email marketing rather than just creative content development. What You'll Own
Technical Platform Management & Automation Design and implement complex automation workflows
using Klaviyo Build
behavioral trigger sequences
based on user actions, booking stages, and engagement patterns Set up
advanced segmentation and personalization logic
using customer data points, booking history, and behavioral signals Configure API integrations
between email platform and other tech stack components Develop
predictive analytics frameworks
for churn prevention, booking likelihood, and customer lifetime value Behavior Analysis & Customer Journey Optimization Map customer journeys
across both traveler and host user flows, identifying drop-off points and optimization opportunities Build
comprehensive attribution models
to track email performance across the entire booking funnel Analyze behavioral patterns
to create data-driven trigger conditions and timing optimization Implement
A/B testing frameworks
for automated optimization of send times, frequency, and content variations Monitor
deliverability metrics
and implement technical solutions for inbox placement Technical Requirements & Compliance Ensure
technical compliance
with GDPR, CAN-SPAM, and other email regulations Manage data hygiene protocols
including suppression lists, bounce handling, and re-engagement workflows You're A Great Fit If You Have
Technical Expertise (Required) 4-6 years hands-on experience
with email marketing automation platforms (Klaviyo, Braze, HubSpot, or Salesforce Marketing Cloud) Advanced segmentation and targeting skills
with ability to build complex conditional logic for conversion optimization Data analysis proficiency
including experience with SQL, Excel (advanced functions), and analytics platforms Understanding of customer lifecycle marketing
and behavioral trigger optimization Experience with API integrations
and connecting email platforms with other marketing tools Bonus Points For Experience in
travel, hospitality, or marketplace environments
(two-sided markets) B2C and B2B lifecycle marketing
experience managing different user types Background in
performance marketing
or growth-focused roles Experience with
revenue attribution
and demonstrating email marketing ROI Light design or copy chops to move quickly on scrappy projects Comfort working closely with product, CX, and sales teams Qualities We Value Decisive under pressure:
you can ship good work fast rather than perfect work slowly Collaborative:
you work closely with content, marketing, and product teams Adaptable:
you pivot quickly when market conditions or priorities change Detail-oriented:
pixel-perfect execution matters, especially in a premium brand Success Metrics You'll Own Email-driven revenue attribution
across both traveler and host conversion funnels Automation workflow performance
(trigger rates, conversion rates, time-to-conversion) Advanced segmentation effectiveness
(engagement lift, conversion improvement) Deliverability and engagement metrics
(inbox placement, engagement rates) Customer lifecycle progression
(nurture effectiveness, retention rates) Who You’ll Work With
Direct Report: Head of Marketing Your day-to-day work lives in the Marketing org—email campaigns, lifecycle automation, landing pages, and performance-driven creative You'll receive clear direction on priorities, timelines, and strategic goals You’ll be a key voice in campaign strategy, from ideation to execution Close Partnership with Head of Social Collaborate on integrated campaigns that span email and social Align on messaging cadence, brand consistency, and content strategy Contribute to cross-channel efforts that drive both traveler bookings and host acquisition Strategic Alignment with CMO Monthly check-ins to align on brand voice, customer journeys, and growth objectives Review and feedback on high-impact initiatives, including email strategy for major launches, seasonal pushes, or brand milestones Input into broader marketing efforts that connect both sides of the marketplace Cross-Functional Collaboration Work closely with Product and CX to optimize transactional and triggered messaging Support the Performance Marketing team with retargeting and conversion-focused email flows Partner with Design and Content to craft emails that are visually engaging and results-driven Why Now?
We're at a crucial growth stage where sophisticated email automation can significantly impact our marketplace growth. You'll have the opportunity to build technical email marketing infrastructure from a solid foundation, implementing advanced strategies that directly drive revenue for both sides of our marketplace.
#J-18808-Ljbffr