American University
Associate Director of Alumni Communications & Marketing
American University, Olympia, Washington, United States
* Communication and Marketing Strategy: The Associate Director, with all members of the Advancement Communications team, supports the development, implementation, and management of overarching and segmented communications strategies and marketing plans to engage and inform alumni through digital, print communications, and social media. This includes working with the Associate Director of Alumni and Digital Communications on policies and procedures to govern creation, distribution, and analysis of e-mail communications.
The Associate Director will utilize available metrics to build departmental reports and make strategic recommendations based on best practices.* Content Creation: Oversee the creation, implementation, and maintenance of web content designed to engage alumni and advance strategic goals. Serve as administrative liaison to university offices engaged in the revision and updates to AU’s Alumni Web site. Partner with the Assistant Director of Advancement Communications to create an integrated web presence across University Advancement webpages. Web tasks include writing news stories and event recaps, update imagery, review and revise stock content, and maintain alumni benefits in coordination with the Office of Alumni Relations. Utilize analytics to assess overall effectiveness of the site and to direct changes.
With the Advancement Writer, assist the American University Alumni Board President in writing a monthly message for inclusion in Alumni Update.* Project Management: Liaise with UCM and Advancement Communications creative team to develop reasonable production timelines to manage collateral needs that support Alumni Relations objectives.
Collateral support for alumni centric events includes the signature American University Alumni Awards, reunion weekends, American University Alumni Board meetings, regional and community-based events and American University Notable Alumni. Support also includes working with the Office of Alumni Relations in drafting communications and marketing plans for these programs.* Work with UCM and the Advancement Writer to generate alumni-related content for *American* magazine when necessary (class notes, alumni stories, and projects as needed); serve as liaison on print communication pieces.* Work with colleagues in Advancement Communications, University Communications and Marketing, Annual Giving, AU’s school and, colleges, Campus Life, and other units with alumni communication needs. Provide guidance, when necessary, to assist with communications received to the general alumni account.* Bachelor's degree or equivalent.* 3-5 years of relevant experience.* Bachelor's degree.* 3-5 years of relevant experience.Minimum of three years’ experience in communications and marketing, preferably in a nonprofit or higher education environment, showing progressive responsibilities and experience in marketing analysis, project management, and web content management. Four or more years of experience, preferred.Writing experience in the fields of development, public relations, journalism, customer service, investor relations, or similar fields will be considered. Keen attention to detail and ability to work independently in a fast-paced, deadline-oriented environment.Knowledge of HTML, Adobe Creative Cloud, email marketing platforms (Engaging Networks), and content management systems (CommonSpot) preferred. Familiarity with The Chicago Manual of Style is a plus. * Hiring offers for this position are contingent on successful completion of a background check.* Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.* Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.* American University is an
employer. #J-18808-Ljbffr
The Associate Director will utilize available metrics to build departmental reports and make strategic recommendations based on best practices.* Content Creation: Oversee the creation, implementation, and maintenance of web content designed to engage alumni and advance strategic goals. Serve as administrative liaison to university offices engaged in the revision and updates to AU’s Alumni Web site. Partner with the Assistant Director of Advancement Communications to create an integrated web presence across University Advancement webpages. Web tasks include writing news stories and event recaps, update imagery, review and revise stock content, and maintain alumni benefits in coordination with the Office of Alumni Relations. Utilize analytics to assess overall effectiveness of the site and to direct changes.
With the Advancement Writer, assist the American University Alumni Board President in writing a monthly message for inclusion in Alumni Update.* Project Management: Liaise with UCM and Advancement Communications creative team to develop reasonable production timelines to manage collateral needs that support Alumni Relations objectives.
Collateral support for alumni centric events includes the signature American University Alumni Awards, reunion weekends, American University Alumni Board meetings, regional and community-based events and American University Notable Alumni. Support also includes working with the Office of Alumni Relations in drafting communications and marketing plans for these programs.* Work with UCM and the Advancement Writer to generate alumni-related content for *American* magazine when necessary (class notes, alumni stories, and projects as needed); serve as liaison on print communication pieces.* Work with colleagues in Advancement Communications, University Communications and Marketing, Annual Giving, AU’s school and, colleges, Campus Life, and other units with alumni communication needs. Provide guidance, when necessary, to assist with communications received to the general alumni account.* Bachelor's degree or equivalent.* 3-5 years of relevant experience.* Bachelor's degree.* 3-5 years of relevant experience.Minimum of three years’ experience in communications and marketing, preferably in a nonprofit or higher education environment, showing progressive responsibilities and experience in marketing analysis, project management, and web content management. Four or more years of experience, preferred.Writing experience in the fields of development, public relations, journalism, customer service, investor relations, or similar fields will be considered. Keen attention to detail and ability to work independently in a fast-paced, deadline-oriented environment.Knowledge of HTML, Adobe Creative Cloud, email marketing platforms (Engaging Networks), and content management systems (CommonSpot) preferred. Familiarity with The Chicago Manual of Style is a plus. * Hiring offers for this position are contingent on successful completion of a background check.* Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.* Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.* American University is an
employer. #J-18808-Ljbffr