RAPP
Overview
RAPP Detroit is looking for a Senior Copywriter to join our award-winning Creative team. We are RAPP – world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being. At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients. Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets. Responsibilities
Write engaging, impactful copy for a variety of platforms, including digital, social, print, email, and more. Lead the development of concepts and messaging that align with client objectives and resonate with target audiences. Adapt tone and voice to reflect diverse brand guidelines and campaign goals. Collaborate with art directors, designers, and strategists to ensure cohesive and effective creative solutions. Mentor junior copywriters, providing constructive feedback to develop their skills and confidence. Present work clearly and persuasively to internal teams and clients, incorporating feedback to refine the final product. Stay current with writing and marketing trends, applying them to enhance creative output. Manage multiple projects simultaneously, balancing deadlines and priorities without compromising quality. Your Competencies
Comprehension: Thoughtfully question briefs and refine objectives with an informed understanding of the client’s needs. Ideation: Lead brainstorming sessions and inspire fresh, unexpected ideas while maintaining inclusivity in creative thinking. Craft & Execution: Deliver polished, engaging copy that aligns with brand voice and campaign goals. Iteration & Elevation: Develop multiple creative solutions to challenges and refine work to exceed expectations. Directing & Managing: Manage workflow effectively while mentoring junior writers and guiding them through the creative process. Storytelling & Selling: Present ideas and copy to internal teams and clients, articulating the rationale behind creative decisions. Business Contribution: Ensure copy is creative and drives business results. Skills And Experience
Experience: 5+ years of copywriting experience, with a portfolio showcasing produced work across digital, print, and social media. Writing Craft: Mastery of tone, voice, and storytelling, with the ability to adapt to different brands and audiences. Technical Proficiency: Proficiency in Microsoft Suite (Word, Outlook, PowerPoint). Familiarity with Google Workspace. Experience with Figma, Keynote, and Adobe Acrobat is a bonus. Curiosity about experimenting with AI tools and emerging copywriting technologies. Leadership: Ability to mentor and guide junior team members, fostering a culture of collaboration and creativity. Communication: Confident and persuasive presentation skills, with the ability to articulate ideas clearly to clients and internal teams. Adaptability: Thrive under pressure, manage competing priorities, and deliver exceptional work in a fast-paced environment. Hybrid Model
RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. The option is to work from home two days per week. EEO Statement
As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status. Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
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RAPP Detroit is looking for a Senior Copywriter to join our award-winning Creative team. We are RAPP – world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being. At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients. Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets. Responsibilities
Write engaging, impactful copy for a variety of platforms, including digital, social, print, email, and more. Lead the development of concepts and messaging that align with client objectives and resonate with target audiences. Adapt tone and voice to reflect diverse brand guidelines and campaign goals. Collaborate with art directors, designers, and strategists to ensure cohesive and effective creative solutions. Mentor junior copywriters, providing constructive feedback to develop their skills and confidence. Present work clearly and persuasively to internal teams and clients, incorporating feedback to refine the final product. Stay current with writing and marketing trends, applying them to enhance creative output. Manage multiple projects simultaneously, balancing deadlines and priorities without compromising quality. Your Competencies
Comprehension: Thoughtfully question briefs and refine objectives with an informed understanding of the client’s needs. Ideation: Lead brainstorming sessions and inspire fresh, unexpected ideas while maintaining inclusivity in creative thinking. Craft & Execution: Deliver polished, engaging copy that aligns with brand voice and campaign goals. Iteration & Elevation: Develop multiple creative solutions to challenges and refine work to exceed expectations. Directing & Managing: Manage workflow effectively while mentoring junior writers and guiding them through the creative process. Storytelling & Selling: Present ideas and copy to internal teams and clients, articulating the rationale behind creative decisions. Business Contribution: Ensure copy is creative and drives business results. Skills And Experience
Experience: 5+ years of copywriting experience, with a portfolio showcasing produced work across digital, print, and social media. Writing Craft: Mastery of tone, voice, and storytelling, with the ability to adapt to different brands and audiences. Technical Proficiency: Proficiency in Microsoft Suite (Word, Outlook, PowerPoint). Familiarity with Google Workspace. Experience with Figma, Keynote, and Adobe Acrobat is a bonus. Curiosity about experimenting with AI tools and emerging copywriting technologies. Leadership: Ability to mentor and guide junior team members, fostering a culture of collaboration and creativity. Communication: Confident and persuasive presentation skills, with the ability to articulate ideas clearly to clients and internal teams. Adaptability: Thrive under pressure, manage competing priorities, and deliver exceptional work in a fast-paced environment. Hybrid Model
RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. The option is to work from home two days per week. EEO Statement
As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status. Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
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