Naples Comprehensive Health - NCH
Coordinator Social Media Community
Naples Comprehensive Health - NCH, Naples, Florida, United States, 33939
Coordinator Social Media Community
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Naples Comprehensive Health - NCH
About NCH: NCH is an independent, locally governed non-profit delivering premier comprehensive care. Our healthcare system comprises two hospitals, an alliance of 700+ physicians, and medical facilities across Southwest Florida. NCH is transforming into an Advanced Community Healthcare System(TM) and is committed to care, education, and community partnerships.
Job Summary
The Coordinator Social Media Community
is responsible for posting and responding to all NCH social media platforms (including Facebook, Instagram, LinkedIn, and others), while fostering a vibrant and responsive online community. This role works with the Brand Manager to implement the Social Media Strategy to support brand awareness, service line promotion, recruitment marketing, and real-time community outreach.
Responsibilities
Support in executing the strategic content calendar for all NCH social media platforms.
Edit and publish engaging posts, captions, and stories reflecting the NCH brand voice.
Monitor social channels daily — respond to comments, messages, and community feedback in a timely and professional manner.
Collaborate with departments and clinical teams to identify and share stories about patient care, staff highlights, events, and community partnerships.
Work with graphic designers and videographers to create visuals and videos that enhance posts.
Support campaign launches, public health initiatives, and organizational announcements across social platforms.
Track key metrics (engagement, reach, growth, sentiment) and share regular performance reports with insights and recommendations.
Stay current on social media trends, healthcare digital marketing, and platform changes to keep NCH content fresh and relevant.
Ensure content aligns with HIPAA compliance, brand standards, and accessibility best practices.
Support online reputation management by monitoring and coordinating responses to online reviews and feedback.
Engage with local brands to increase engagement and brand awareness.
Education, Experience And Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
Minimum 2 years of experience managing social media accounts for an organization, brand, or agency.
Strong writing and storytelling skills, with ability to adapt tone across platforms.
Experience in healthcare marketing or public health communications.
Familiarity with paid social strategy and advertising tools (e.g., Meta Ads Manager).
Understanding of SEO, keyword strategy, and how social integrates with broader digital content plans.
Familiarity with using AI tools for content ideation (e.g., Canva Magic Write, ChatGPT).
Working knowledge of major social platforms (Facebook, Instagram, LinkedIn, YouTube, X) and social media management tools (e.g., Hootsuite, Sprout, Buffer).
Basic understanding of content performance analytics and ability to make data-informed recommendations.
Excellent organizational and time management skills, with ability to multitask and meet deadlines.
Comfortable engaging with diverse audiences in a professional, empathetic, and brand-aligned manner.
Bilingual (English/Spanish) is a preferred.
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales
Industries Hospitals and Health Care
Referrals increase your chances of interviewing at Naples Comprehensive Health - NCH. Get notified about new Media Coordinator jobs in Naples, FL.
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at
Naples Comprehensive Health - NCH
About NCH: NCH is an independent, locally governed non-profit delivering premier comprehensive care. Our healthcare system comprises two hospitals, an alliance of 700+ physicians, and medical facilities across Southwest Florida. NCH is transforming into an Advanced Community Healthcare System(TM) and is committed to care, education, and community partnerships.
Job Summary
The Coordinator Social Media Community
is responsible for posting and responding to all NCH social media platforms (including Facebook, Instagram, LinkedIn, and others), while fostering a vibrant and responsive online community. This role works with the Brand Manager to implement the Social Media Strategy to support brand awareness, service line promotion, recruitment marketing, and real-time community outreach.
Responsibilities
Support in executing the strategic content calendar for all NCH social media platforms.
Edit and publish engaging posts, captions, and stories reflecting the NCH brand voice.
Monitor social channels daily — respond to comments, messages, and community feedback in a timely and professional manner.
Collaborate with departments and clinical teams to identify and share stories about patient care, staff highlights, events, and community partnerships.
Work with graphic designers and videographers to create visuals and videos that enhance posts.
Support campaign launches, public health initiatives, and organizational announcements across social platforms.
Track key metrics (engagement, reach, growth, sentiment) and share regular performance reports with insights and recommendations.
Stay current on social media trends, healthcare digital marketing, and platform changes to keep NCH content fresh and relevant.
Ensure content aligns with HIPAA compliance, brand standards, and accessibility best practices.
Support online reputation management by monitoring and coordinating responses to online reviews and feedback.
Engage with local brands to increase engagement and brand awareness.
Education, Experience And Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
Minimum 2 years of experience managing social media accounts for an organization, brand, or agency.
Strong writing and storytelling skills, with ability to adapt tone across platforms.
Experience in healthcare marketing or public health communications.
Familiarity with paid social strategy and advertising tools (e.g., Meta Ads Manager).
Understanding of SEO, keyword strategy, and how social integrates with broader digital content plans.
Familiarity with using AI tools for content ideation (e.g., Canva Magic Write, ChatGPT).
Working knowledge of major social platforms (Facebook, Instagram, LinkedIn, YouTube, X) and social media management tools (e.g., Hootsuite, Sprout, Buffer).
Basic understanding of content performance analytics and ability to make data-informed recommendations.
Excellent organizational and time management skills, with ability to multitask and meet deadlines.
Comfortable engaging with diverse audiences in a professional, empathetic, and brand-aligned manner.
Bilingual (English/Spanish) is a preferred.
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales
Industries Hospitals and Health Care
Referrals increase your chances of interviewing at Naples Comprehensive Health - NCH. Get notified about new Media Coordinator jobs in Naples, FL.
#J-18808-Ljbffr