Filevine
Overview
Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive, streamlined technology that helps professionals manage their organization and serve their clients better. We are known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our success has catapulted Filevine to the forefront of our field—we are ranked as one of the most innovative and fastest-growing technology companies in the country by both Deloitte and Inc.
What You\'ll Do We are seeking a highly organized and data-driven Marketing Operations Specialist to join our team. This role will be responsible for managing marketing automation systems, optimizing workflows, improving lead management, and ensuring seamless integration between marketing and sales platforms. The ideal candidate has experience with HubSpot, Salesforce, Workato, and other marketing automation tools and is passionate about enhancing marketing efficiency through data-driven decision-making.
Responsibilities
Marketing Automation & Technology Management
Manage and optimize marketing automation platforms (HubSpot, Marketo, Pardot, etc.) to support lead generation, nurturing, and scoring
Ensure seamless integration between CRM (Salesforce), marketing automation, and other sales/marketing tools
Develop, implement, and troubleshoot marketing automation workflows, email campaigns, and lead nurturing sequences
Monitor data integrity and ensure consistency across marketing and sales platforms
Lead Management & Sales Alignment
Oversee lead scoring, routing, and assignment to ensure marketing-qualified leads (MQLs) are efficiently passed to sales teams
Work closely with sales & SDR teams to align lead management processes and improve pipeline efficiency
Ensure accurate campaign attribution tracking for better visibility into ROI
Marketing Analytics & Performance Tracking
Track and report on campaign performance, lead conversion rates, and pipeline impact
Build dashboards and reports to provide visibility into marketing performance and effectiveness
Optimize campaign tracking (UTM parameters, tagging, CRM tracking) to ensure accurate data collection
Process Optimization & Automation
Identify opportunities to improve marketing processes, campaign execution, and operational efficiencies
Automate repetitive marketing tasks using Workato, Zapier, or similar automation platforms
Maintain marketing database hygiene, including deduplication, segmentation, and compliance with data privacy regulations
Qualifications & Skills
Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. 2+ years of experience in marketing operations, demand generation, or a related role
Hands-on experience with HubSpot, Salesforce, Workato (or similar integration tools), and marketing automation platforms
Strong analytical skills with experience in Google Analytics, Excel, SQL, or BI tools
Familiarity with lead management processes, CRM best practices, and campaign attribution models
Strong problem-solving skills, with the ability to streamline workflows and improve operational efficiency
Excellent communication and project management skills, with a keen attention to detail
Experience in B2B marketing, SaaS, or enterprise sales environments
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What You\'ll Do We are seeking a highly organized and data-driven Marketing Operations Specialist to join our team. This role will be responsible for managing marketing automation systems, optimizing workflows, improving lead management, and ensuring seamless integration between marketing and sales platforms. The ideal candidate has experience with HubSpot, Salesforce, Workato, and other marketing automation tools and is passionate about enhancing marketing efficiency through data-driven decision-making.
Responsibilities
Marketing Automation & Technology Management
Manage and optimize marketing automation platforms (HubSpot, Marketo, Pardot, etc.) to support lead generation, nurturing, and scoring
Ensure seamless integration between CRM (Salesforce), marketing automation, and other sales/marketing tools
Develop, implement, and troubleshoot marketing automation workflows, email campaigns, and lead nurturing sequences
Monitor data integrity and ensure consistency across marketing and sales platforms
Lead Management & Sales Alignment
Oversee lead scoring, routing, and assignment to ensure marketing-qualified leads (MQLs) are efficiently passed to sales teams
Work closely with sales & SDR teams to align lead management processes and improve pipeline efficiency
Ensure accurate campaign attribution tracking for better visibility into ROI
Marketing Analytics & Performance Tracking
Track and report on campaign performance, lead conversion rates, and pipeline impact
Build dashboards and reports to provide visibility into marketing performance and effectiveness
Optimize campaign tracking (UTM parameters, tagging, CRM tracking) to ensure accurate data collection
Process Optimization & Automation
Identify opportunities to improve marketing processes, campaign execution, and operational efficiencies
Automate repetitive marketing tasks using Workato, Zapier, or similar automation platforms
Maintain marketing database hygiene, including deduplication, segmentation, and compliance with data privacy regulations
Qualifications & Skills
Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. 2+ years of experience in marketing operations, demand generation, or a related role
Hands-on experience with HubSpot, Salesforce, Workato (or similar integration tools), and marketing automation platforms
Strong analytical skills with experience in Google Analytics, Excel, SQL, or BI tools
Familiarity with lead management processes, CRM best practices, and campaign attribution models
Strong problem-solving skills, with the ability to streamline workflows and improve operational efficiency
Excellent communication and project management skills, with a keen attention to detail
Experience in B2B marketing, SaaS, or enterprise sales environments
#J-18808-Ljbffr