City of Bastrop (TX)
We’re looking for a creative, organized, and results-driven
Marketing Coordinator
to join our dynamic Discover Bastrop team! In this role, you’ll support the execution of marketing campaigns, assist in content creation, manage digital and social media initiatives, and help ensure brand consistency across all platforms. If you have a passion for marketing, a sharp eye for detail, and a desire to grow in a fast-paced environment, we’d love to hear from you. Under administrative direction of the Director of Discover Bastrop, the Marketing Coordinator leads the development and execution of strategic marketing content that supports the City of Bastrop’s efforts to attract visitors, businesses, and locals. This position plays a key role in advancing the City Council’s Communication Focus Area – one of nine established to fulfill the City’s Mission and Vision by enhancing two-way communication between the City and its residents, visitors, and businesses. The Marketing Coordinator is responsible for day-to-day marketing initiatives including digital content creation, social media management, newsletters, and event promotion to position Bastrop as a vibrant and welcoming destination. Essential duties and responsibilities include: Plan, direct, organize, and coordinate the marketing of the City of Bastrop as a destination for tourist, businesses, and its locals. Manage all creative and brand message development, design/printing of tourism marketing materials and digital advertising. Oversee all relevant social media channels, and create positive content that educates, informs, entertains, and inspires. Manage and update the website. Monitor social and web analytics to track performance and optimize campaigns. Manage relationships with tourism stakeholders in support of overall marketing strategies. Work with community partners to create and develop tourism opportunities. Copywrite and edit for monthly blog program with keyword optimization to complement the department strategy. Lead email nurture programs and the City of Bastrop campaigns to promote retention and expansion within vendor and visitor network. Prepare and release press kits to media; builds campaigns and stories for unique selling points. Support marketing for special events by creating promotional content, coordinating media outreach, and attending key events for live coverage. Monitor and coordinate the work of temporary employees, contractors, volunteers, and student interns. Maintain continuous contact with vendors such as photographers, graphic designers, printers, and others used by the City in the development and distribution of printed materials and other communication tools as it relates to tourism. Work with the Social Media Coordinator and the Multi-Media Department on joint promotions and marketing. Exercise discretion and independent judgment with respect to matters related to communications and media responses. Work non-traditional hours for presence at various special events and City meetings. Deal tactfully and courteously with the public. Establish and maintain effective working relationships with other employees, officials, volunteers, media, and the public. Travel to various destinations in and out of the City. Perform other tasks as assigned. Typical decisions include making independent and sound judgement calls on a variety of response needs, sometimes dealing with sensitive, confidential, and political matters. The Marketing Coordinator must also be capable of independently researching appropriate responses to routine communications and requests for information; determining effective course of action to complete assignments, identifying inefficiencies and recommending solutions. Special requirements include a general work schedule of 8:00 AM – 5:00 PM, Monday-Friday, with additional hours outside normal business hours as required for special events and community engagement, or emergency situations. Must be able to work holidays, weekends, or after hours as required. Other requirements include having reliable transportation, being able to sit, talk, hear, use hands, and reach with hands and arms for extended periods. Must also be able to move around city offices and various locations throughout the city and nearby areas, and occasionally lift, carry, push, and pull materials and objects weighing up to 25 pounds. The ideal candidate will have a High School Diploma or equivalent, with a Bachelor’s Degree in Marketing, Hospitality, Communications, or a related field preferred. Must have a minimum of two years of experience in marketing, graphic design, or social media management, with proven results in implementing strategic marketing and communications plans. The City of Bastrop is an Equal Employment Opportunity Employer (EEO) and values diversity in its workforce. As an EEO employer, the City provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Employment is contingent on passing post-offer, pre-employment drug testing/physical, and criminal background investigation.
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Marketing Coordinator
to join our dynamic Discover Bastrop team! In this role, you’ll support the execution of marketing campaigns, assist in content creation, manage digital and social media initiatives, and help ensure brand consistency across all platforms. If you have a passion for marketing, a sharp eye for detail, and a desire to grow in a fast-paced environment, we’d love to hear from you. Under administrative direction of the Director of Discover Bastrop, the Marketing Coordinator leads the development and execution of strategic marketing content that supports the City of Bastrop’s efforts to attract visitors, businesses, and locals. This position plays a key role in advancing the City Council’s Communication Focus Area – one of nine established to fulfill the City’s Mission and Vision by enhancing two-way communication between the City and its residents, visitors, and businesses. The Marketing Coordinator is responsible for day-to-day marketing initiatives including digital content creation, social media management, newsletters, and event promotion to position Bastrop as a vibrant and welcoming destination. Essential duties and responsibilities include: Plan, direct, organize, and coordinate the marketing of the City of Bastrop as a destination for tourist, businesses, and its locals. Manage all creative and brand message development, design/printing of tourism marketing materials and digital advertising. Oversee all relevant social media channels, and create positive content that educates, informs, entertains, and inspires. Manage and update the website. Monitor social and web analytics to track performance and optimize campaigns. Manage relationships with tourism stakeholders in support of overall marketing strategies. Work with community partners to create and develop tourism opportunities. Copywrite and edit for monthly blog program with keyword optimization to complement the department strategy. Lead email nurture programs and the City of Bastrop campaigns to promote retention and expansion within vendor and visitor network. Prepare and release press kits to media; builds campaigns and stories for unique selling points. Support marketing for special events by creating promotional content, coordinating media outreach, and attending key events for live coverage. Monitor and coordinate the work of temporary employees, contractors, volunteers, and student interns. Maintain continuous contact with vendors such as photographers, graphic designers, printers, and others used by the City in the development and distribution of printed materials and other communication tools as it relates to tourism. Work with the Social Media Coordinator and the Multi-Media Department on joint promotions and marketing. Exercise discretion and independent judgment with respect to matters related to communications and media responses. Work non-traditional hours for presence at various special events and City meetings. Deal tactfully and courteously with the public. Establish and maintain effective working relationships with other employees, officials, volunteers, media, and the public. Travel to various destinations in and out of the City. Perform other tasks as assigned. Typical decisions include making independent and sound judgement calls on a variety of response needs, sometimes dealing with sensitive, confidential, and political matters. The Marketing Coordinator must also be capable of independently researching appropriate responses to routine communications and requests for information; determining effective course of action to complete assignments, identifying inefficiencies and recommending solutions. Special requirements include a general work schedule of 8:00 AM – 5:00 PM, Monday-Friday, with additional hours outside normal business hours as required for special events and community engagement, or emergency situations. Must be able to work holidays, weekends, or after hours as required. Other requirements include having reliable transportation, being able to sit, talk, hear, use hands, and reach with hands and arms for extended periods. Must also be able to move around city offices and various locations throughout the city and nearby areas, and occasionally lift, carry, push, and pull materials and objects weighing up to 25 pounds. The ideal candidate will have a High School Diploma or equivalent, with a Bachelor’s Degree in Marketing, Hospitality, Communications, or a related field preferred. Must have a minimum of two years of experience in marketing, graphic design, or social media management, with proven results in implementing strategic marketing and communications plans. The City of Bastrop is an Equal Employment Opportunity Employer (EEO) and values diversity in its workforce. As an EEO employer, the City provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Employment is contingent on passing post-offer, pre-employment drug testing/physical, and criminal background investigation.
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