FoundersCard
Overview
Join to apply for the
Lead Brand & Visual Designer
role at
FoundersCard This range is provided by FoundersCard. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$180,000.00/yr - $220,000.00/yr What You’ll Do
Define our brand foundation. Establish FoundersCard’s visual identity, brand language, and creative direction — building pillars and systems that flex across product, marketing, and experiences Lead with hands-on craft. Personally design brand assets including website, landing pages, campaigns, CRO test variants, collateral, and benefit launch creative Reimagine our public face. Lead the design and execution of a new website that becomes the premium digital face of FoundersCard to the world Codify our brand system. Develop brand guidelines and a messaging playbook covering visual, verbal, motion, and illustration standards Evolve our marks. Refine and extend our logo and product marks across the full suite of experiences Build our creative toolkit. Create and maintain a scalable image and motion asset library, and provide creative guidance for photo, video, and motion content Polish every touchpoint. Partner with product designers to ensure UI is premium, cohesive, and aligned with brand standards Test and refine. Prototype and pressure-test creative concepts with members to generate insights and sharpen recommendations Flex into UX. Provide occasional support on product flows and light research to balance team capacity Champion creativity. Elevate brand storytelling and design culture across FoundersCard What We’re Looking For
Proven brand builder. 7–10+ years in brand design, visual design, or creative direction, ideally with consumer-facing or premium lifestyle brands Hands-on designer. A portfolio that demonstrates defining brand systems and delivering high-craft execution across websites, campaigns, product UI, and collateral System thinker. Experience creating brand pillars, design systems, and scalable guidelines while executing the work yourself Craft-driven leader. Ability to balance strategic direction with detail-level design work — from evolving logos to launching a new website Content-savvy. Experience building image and motion libraries and guiding creative production across photo, video, and motion Project driver. Comfort leading large-scale creative initiatives (site redesigns, identity evolution) while staying deep in the design tools Collaborative partner. Strong record of working cross-functionally with product, marketing, and leadership Experimentation mindset. Bonus if you’ve applied UX design, testing, or experimentation to refine creative concepts with real users What’s In It For You
The opportunity to both set the creative direction and design the work yourself — rare autonomy and visibility in a lean team A pivotal role in elevating a profitable, growing membership platform into a truly aspirational premium brand Direct partnership with product and marketing leadership, and visibility at the executive level A high-impact role in a highly profitable, founder-led company with momentum and ambition Competitive compensation: $180K–220K base salary plus bonus, 401k, and comprehensive benefits Free lunch, snacks, and gym at our brand new office at 57th and Madison Notes
Open to full-time and contractor / freelance, please apply if you're interested in either 4x per week in midtown NYC office is required Please submit your portfolio and/or website including password if required Seniority level
Not Applicable Employment type
Full-time Job function
Design, Art/Creative, and Information Technology Industries
Information Services
#J-18808-Ljbffr
Join to apply for the
Lead Brand & Visual Designer
role at
FoundersCard This range is provided by FoundersCard. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$180,000.00/yr - $220,000.00/yr What You’ll Do
Define our brand foundation. Establish FoundersCard’s visual identity, brand language, and creative direction — building pillars and systems that flex across product, marketing, and experiences Lead with hands-on craft. Personally design brand assets including website, landing pages, campaigns, CRO test variants, collateral, and benefit launch creative Reimagine our public face. Lead the design and execution of a new website that becomes the premium digital face of FoundersCard to the world Codify our brand system. Develop brand guidelines and a messaging playbook covering visual, verbal, motion, and illustration standards Evolve our marks. Refine and extend our logo and product marks across the full suite of experiences Build our creative toolkit. Create and maintain a scalable image and motion asset library, and provide creative guidance for photo, video, and motion content Polish every touchpoint. Partner with product designers to ensure UI is premium, cohesive, and aligned with brand standards Test and refine. Prototype and pressure-test creative concepts with members to generate insights and sharpen recommendations Flex into UX. Provide occasional support on product flows and light research to balance team capacity Champion creativity. Elevate brand storytelling and design culture across FoundersCard What We’re Looking For
Proven brand builder. 7–10+ years in brand design, visual design, or creative direction, ideally with consumer-facing or premium lifestyle brands Hands-on designer. A portfolio that demonstrates defining brand systems and delivering high-craft execution across websites, campaigns, product UI, and collateral System thinker. Experience creating brand pillars, design systems, and scalable guidelines while executing the work yourself Craft-driven leader. Ability to balance strategic direction with detail-level design work — from evolving logos to launching a new website Content-savvy. Experience building image and motion libraries and guiding creative production across photo, video, and motion Project driver. Comfort leading large-scale creative initiatives (site redesigns, identity evolution) while staying deep in the design tools Collaborative partner. Strong record of working cross-functionally with product, marketing, and leadership Experimentation mindset. Bonus if you’ve applied UX design, testing, or experimentation to refine creative concepts with real users What’s In It For You
The opportunity to both set the creative direction and design the work yourself — rare autonomy and visibility in a lean team A pivotal role in elevating a profitable, growing membership platform into a truly aspirational premium brand Direct partnership with product and marketing leadership, and visibility at the executive level A high-impact role in a highly profitable, founder-led company with momentum and ambition Competitive compensation: $180K–220K base salary plus bonus, 401k, and comprehensive benefits Free lunch, snacks, and gym at our brand new office at 57th and Madison Notes
Open to full-time and contractor / freelance, please apply if you're interested in either 4x per week in midtown NYC office is required Please submit your portfolio and/or website including password if required Seniority level
Not Applicable Employment type
Full-time Job function
Design, Art/Creative, and Information Technology Industries
Information Services
#J-18808-Ljbffr