Warner Bros. Discovery
Overview
CNN is seeking a Marketing Analytics Analyst to join our Growth Analytics team. This role will support our go-to-market efforts by conducting in-depth campaign analysis, developing reporting, and sharing insights about what is and isn’t working in marketing with business leads. The ideal candidate is curious, detail-oriented, and eager to grow their analytics skillset in a fast-paced, collaborative environment. The Daily
As a Marketing Analytics Analyst, you will: Analyze marketing campaign performance across channels to identify what is and isn’t working in our growth marketing initiatives. Support reporting and dashboarding efforts to track key marketing KPIs. Assist in evaluating marketing effectiveness by assessing campaigns in terms of ROI, CPA, and other efficiency metrics. Collaborate cross-functionally with marketing, operations, and other analysts to understand campaign goals and translate them into measurable outcomes. Identify opportunities to improve our data stack by simplifying processes, including complex conditional logic used to identify marketing channels. Ensure data accuracy and consistency across reporting tools and platforms. Present findings in a clear, actionable format to stakeholders across Marketing, Growth, and Strategy teams. Essentials
1+ years of experience in analytics, preferably in marketing, digital media, e-commerce, or streaming. Proficiency in SQL for querying and analyzing data. Experience with data visualization tools (e.g., Looker, Tableau, Power BI). Familiarity with marketing concepts such as ROI, ROAS, LTV, and attribution. Strong attention to detail and a logical mindset. Ability to manage multiple tasks and meet deadlines in a dynamic environment. Excellent communication skills and a collaborative approach to problem-solving. Nice-to-Haves
Exposure to campaign measurement or media mix modeling. Experience working with marketing teams or in a subscription-based business. Familiarity with Python or R (not required). Understanding of A/B testing principles (not required but a plus). How We Get Things Done
Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with insights from the team. We look forward to discussing them during your interview. Championing Inclusion at WBD
Warner Bros. Discovery embraces a diverse workforce and is an equal opportunity employer. Qualified candidates are considered without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you need adjustments or accommodations during the application process, please visit our accessibility page for instructions to submit your request. In compliance with local law, compensation ranges are disclosed where legally required. Base pay range: $91,140.00 - $169,260.00 per year. This is one component of Warner Bros. Discovery’s total compensation package, which may include bonuses, incentives, and awards. The package also includes benefits such as health insurance, wellness programs, retirement savings, and paid time off.
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CNN is seeking a Marketing Analytics Analyst to join our Growth Analytics team. This role will support our go-to-market efforts by conducting in-depth campaign analysis, developing reporting, and sharing insights about what is and isn’t working in marketing with business leads. The ideal candidate is curious, detail-oriented, and eager to grow their analytics skillset in a fast-paced, collaborative environment. The Daily
As a Marketing Analytics Analyst, you will: Analyze marketing campaign performance across channels to identify what is and isn’t working in our growth marketing initiatives. Support reporting and dashboarding efforts to track key marketing KPIs. Assist in evaluating marketing effectiveness by assessing campaigns in terms of ROI, CPA, and other efficiency metrics. Collaborate cross-functionally with marketing, operations, and other analysts to understand campaign goals and translate them into measurable outcomes. Identify opportunities to improve our data stack by simplifying processes, including complex conditional logic used to identify marketing channels. Ensure data accuracy and consistency across reporting tools and platforms. Present findings in a clear, actionable format to stakeholders across Marketing, Growth, and Strategy teams. Essentials
1+ years of experience in analytics, preferably in marketing, digital media, e-commerce, or streaming. Proficiency in SQL for querying and analyzing data. Experience with data visualization tools (e.g., Looker, Tableau, Power BI). Familiarity with marketing concepts such as ROI, ROAS, LTV, and attribution. Strong attention to detail and a logical mindset. Ability to manage multiple tasks and meet deadlines in a dynamic environment. Excellent communication skills and a collaborative approach to problem-solving. Nice-to-Haves
Exposure to campaign measurement or media mix modeling. Experience working with marketing teams or in a subscription-based business. Familiarity with Python or R (not required). Understanding of A/B testing principles (not required but a plus). How We Get Things Done
Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with insights from the team. We look forward to discussing them during your interview. Championing Inclusion at WBD
Warner Bros. Discovery embraces a diverse workforce and is an equal opportunity employer. Qualified candidates are considered without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you need adjustments or accommodations during the application process, please visit our accessibility page for instructions to submit your request. In compliance with local law, compensation ranges are disclosed where legally required. Base pay range: $91,140.00 - $169,260.00 per year. This is one component of Warner Bros. Discovery’s total compensation package, which may include bonuses, incentives, and awards. The package also includes benefits such as health insurance, wellness programs, retirement savings, and paid time off.
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