Ursus
Overview
JOB TITLE: Sr. Manager, Social Marketing, Brand Affinity & Retail
LOCATION: Onsite in New York, NY
DURATION: 6 months
PAY RANGE: $90-100/hour
Top Skills
7-10 years relevant experience in social media.
Advanced knowledge of social media platforms, scheduling software and extracting metrics.
A genuine passion for engaging diverse and culture-driving audiences, particularly with a focus on the GenZ demographic.
Description Our client is seeking a Senior Social Strategist to drive repeatable, breakthrough social constructs that can scale across brand and retail campaigns. In this role, the individual will take the lead in planning, developing, executing and optimizing compelling social media campaigns for brand and retail campaigns.
Our ideal candidate possesses a high bar for global brand development, social strategy, qualitative and quantitative measurement tools. They also have a strong pulse on social media landscapes including digital video, GenAI and innovative content themes. They will work across various social media platforms, including Instagram, TikTok, YouTube and Snap, driving long-term strategy and creating engaging content that drives brand and business results. They are customer obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. They are comfortable both independently leading content strategy and working in close partnership with internal and external team members with a lens toward innovation, scale and efficiency. Collaboration with internal teams, external stakeholders, and creative partners will be crucial to driving innovative and impactful campaigns.
The ideal candidate will have a mix of marketing, editorial, retail, relationship management and organizational skills. This individual will have deep industry knowledge and the analytical expertise to plan for and measure success on all social campaigns. They will work autonomously, make smart decisions and be seen as an expert in their field. They will demonstrate experience in managing complex cross-functional projects with diverse stakeholders, and juggling multiple competing priorities. They will be comfortable picking up new technologies and sharing their knowledge and learning with team members. They will constantly strive to create innovative, bar-raising content, inclusive campaign work, social-first organic, engagement & UGC content, influencer programs and multicultural initiatives. They will be comfortable experimenting and owning a roadmap that is flexible, adapting to meet the needs of our customers, businesses, stakeholders and partner teams. They will operate in a role of considerable scope and complexity and will have significant impact on our customer experience as well as our brand and retail goals.
Key job responsibilities
Own strategy and content production for our brand and retail social campaigns across Meta, TikTok, Snap and YouTube.
Develop creative briefs that inspire breakthrough ideas that our creative teams help bring to life across key SMAs
Project manage social content production campaigns including managing external agencies, partners and cross-functional teams
Own social marketing metrics, goals, and KPIs to measure and track business result to the leadership team and broader organization
Strategically support business and contract negotiations
Collaborate cross-functionally with partners across North American Stores, Creator Growth, PR, creative, media and analytics teams to scale brand campaigns
Research and identify innovative opportunities within new and existing social platforms, production models and formats to drive efficiencies in reaching existing and new customers
Stay continuously informed about audience trends, infusing the brand social space with innovative ideas and content
Preferred qualifications
BA or BS in relevant discipline.
7-10 years relevant experience in social media.
Advanced knowledge of social media platforms, scheduling software and extracting metrics.
A genuine passion for engaging diverse and culture-driving audiences, particularly with a focus on the GenZ demographic.
Excellent communication and collaboration skills, allowing the individual to work effectively with multiple stakeholders across various teams.
Excellent analytical skills, including experience monitoring and analyzing social media metrics to optimize campaigns.
Skilled writer with excellent communication skills, strong project management skills, and an eye for details and creative.
Experience using data and metrics to drive improvements
Experience defining marketing strategy and executional excellence
Experience driving direction and alignment with cross-functional teams
Flexible, responsive, proactive with a can-do attitude.
Benefits BENEFITS SUMMARY: Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.
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Top Skills
7-10 years relevant experience in social media.
Advanced knowledge of social media platforms, scheduling software and extracting metrics.
A genuine passion for engaging diverse and culture-driving audiences, particularly with a focus on the GenZ demographic.
Description Our client is seeking a Senior Social Strategist to drive repeatable, breakthrough social constructs that can scale across brand and retail campaigns. In this role, the individual will take the lead in planning, developing, executing and optimizing compelling social media campaigns for brand and retail campaigns.
Our ideal candidate possesses a high bar for global brand development, social strategy, qualitative and quantitative measurement tools. They also have a strong pulse on social media landscapes including digital video, GenAI and innovative content themes. They will work across various social media platforms, including Instagram, TikTok, YouTube and Snap, driving long-term strategy and creating engaging content that drives brand and business results. They are customer obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. They are comfortable both independently leading content strategy and working in close partnership with internal and external team members with a lens toward innovation, scale and efficiency. Collaboration with internal teams, external stakeholders, and creative partners will be crucial to driving innovative and impactful campaigns.
The ideal candidate will have a mix of marketing, editorial, retail, relationship management and organizational skills. This individual will have deep industry knowledge and the analytical expertise to plan for and measure success on all social campaigns. They will work autonomously, make smart decisions and be seen as an expert in their field. They will demonstrate experience in managing complex cross-functional projects with diverse stakeholders, and juggling multiple competing priorities. They will be comfortable picking up new technologies and sharing their knowledge and learning with team members. They will constantly strive to create innovative, bar-raising content, inclusive campaign work, social-first organic, engagement & UGC content, influencer programs and multicultural initiatives. They will be comfortable experimenting and owning a roadmap that is flexible, adapting to meet the needs of our customers, businesses, stakeholders and partner teams. They will operate in a role of considerable scope and complexity and will have significant impact on our customer experience as well as our brand and retail goals.
Key job responsibilities
Own strategy and content production for our brand and retail social campaigns across Meta, TikTok, Snap and YouTube.
Develop creative briefs that inspire breakthrough ideas that our creative teams help bring to life across key SMAs
Project manage social content production campaigns including managing external agencies, partners and cross-functional teams
Own social marketing metrics, goals, and KPIs to measure and track business result to the leadership team and broader organization
Strategically support business and contract negotiations
Collaborate cross-functionally with partners across North American Stores, Creator Growth, PR, creative, media and analytics teams to scale brand campaigns
Research and identify innovative opportunities within new and existing social platforms, production models and formats to drive efficiencies in reaching existing and new customers
Stay continuously informed about audience trends, infusing the brand social space with innovative ideas and content
Preferred qualifications
BA or BS in relevant discipline.
7-10 years relevant experience in social media.
Advanced knowledge of social media platforms, scheduling software and extracting metrics.
A genuine passion for engaging diverse and culture-driving audiences, particularly with a focus on the GenZ demographic.
Excellent communication and collaboration skills, allowing the individual to work effectively with multiple stakeholders across various teams.
Excellent analytical skills, including experience monitoring and analyzing social media metrics to optimize campaigns.
Skilled writer with excellent communication skills, strong project management skills, and an eye for details and creative.
Experience using data and metrics to drive improvements
Experience defining marketing strategy and executional excellence
Experience driving direction and alignment with cross-functional teams
Flexible, responsive, proactive with a can-do attitude.
Benefits BENEFITS SUMMARY: Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.
IND123
#J-18808-Ljbffr