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Boston Scientific Gruppe

Senior Brand Activation Manager

Boston Scientific Gruppe, Osseo, Minnesota, United States, 55369

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Boston Scientific is seeking a Senior Brand Activation Manager to join their Peripheral Interventions (PI) team. The ideal candidate is passionate about creating innovative, compelling, and motivating customer-centric content experiences. This role represents an exciting opportunity to initiate, develop, and execute meaningful content experiences that engage and motivate physicians and other healthcare professionals (HCPs). This person will work closely with Digital Marketing, Product Marketing, and other internal and external stakeholders to ensure the content aligns to channel best practices and to drive consistent implementation of optimization recommendations. Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply it to content development. Key areas include, but are not limited to, website, email, programmatic advertising, organic/paid social, marketing automation, and other levers and capabilities within an omnichannel marketing program. About the Role:

The Senior Brand Activation Manager will be responsible for partnering in the development of content and communications plans, utilizing research and insights to identify key points of differentiation, and leading the development of message maps and brand strategies. Responsibilities:

Partner in the development of content and communications plans that support the PI Vascular franchise. Utilize research and insights to identify key points of differentiation, reasons to believe and messaging themes and lead collaboration to establish content strategy, communication journeys, and measurable goals. Lead development of message maps, define brand strategies and create compelling content and assets. Partner with analytics resources to test content types, creative approaches, and demonstrate performance. Build and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, and other relevant teams. Ensure content is consistent with Boston Scientific established guidelines, processes, and tools. Communicate proactively to all stakeholders, managing expectations, timelines and logistics. Acquire and maintain knowledge of communications and industry trends and best-in-class practices as related to responsibilities. Serve as a thought leader by sharing knowledge and best practices with team and cross-functional stakeholders. Required Qualifications:

Bachelor's degree in marketing, business, communications, English, journalism, or another relevant field. A minimum of 5 years of content strategy and/or marketing campaign experience. Experience developing content and materials from concept through production for use in multiple channels, with a heavy concentration on digital storytelling and asset creation. Understanding of brand management and principles. Experience working with/managing agency and external vendor partners. Proven ability to manage multiple stakeholders and programs while adapting to changing priorities. Preferred Qualifications:

Highly motivated, action-oriented with demonstrated ability to lead, collaborate, influence within a team-based environment and partner with internal/external stakeholders. Strong interpersonal skills, both verbal and written, with the ability to directly and indirectly influence to drive business objectives. Strong attention to detail, good adaptability, and ability to manage and progress projects through completion. Boston Scientific is an equal opportunity employer and is committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

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