Filled:: Digital Marketing Specialist

In business for over 50 years, LandrumHR is a leading HR service provider with a vision of “making the business of people easier.” We help organizations navigate complex workforce challenges through the power of people and process and we deliver human capital services throughout an organization’s life cycle. As a full-service certified professional employer organization (CPEO), LandrumHR manages day-to-day Human Resource responsibilities and beyond. We offer integrated and customizable services that include staffing, recruiting, payroll, benefits, risk management, workers’ compensation, compliance, consulting and training solutions. In 2019, hrQ became part of the LandrumHR family. hrQ delivers consulting solutions with a focus on four core areas: Talent Management & Strategy, HR Transformation, Organizational Design, and Workforce Planning & Analytics. hrQ has extensive relationships with top talent in the market and quickly places key hires in interim and permanent roles via National Search and Interim Staffing services. We love the places we live and work, whether it is helping organizations develop a strategic plan and define measurable goals or giving local organizations HR support and the tools needed to succeed. LandrumHR’s commitment to our community is a solid part of our corporate culture. The Role Reporting to the head of Marketing, the Digital Marketing Specialist will be responsible for improving and expanding digital marketing initiatives including search engine optimization, paid search marketing, display, paid social, retargeting, analytics, etc. for 9 service lines and 2 brands (Landrum HR and hrQ). The ideal candidate has a passion for online marketing and experience running successful paid search campaigns. Advertising & Creative • Create, edit, A/B test, monitor, and report on success of pay-per-click (PPC), social media, retargeting, display, and other advertising across business units. • Day-to-day campaign management including keyword strategy, ad copy and visual testing, bid management, and overall campaign optimization based on ROI goals. • Research new keywords and audiences for new campaigns and expansions based on new geographies, products, or goal updates. • Assist with new market launch and penetration strategies. • Create, edit, and optimize social media ads to maximize reach and response. Analysis & Reporting • Analyze real-time data to understand key metrics, such as traffic, inbound leads, conversion rates, and profitability at a granular level using Google Analytics and Search Console, among other platforms. • Long-term campaign optimization based on target metrics and on and offline activity. • Make recommendations for and implement new media testing opportunities. • Conduct landing page optimization. • Weekly and monthly internal reporting on metrics, conversion, and campaign performance. Developing Expertise • Keep up to date with PPC/SEM industry trends, techniques, and best practices and support the team as a SEM/PPC/Google Analytics expert. • Design and implement new and creative ways to deliver results through paid platforms and beyond. Website & Search Engine Optimization • Utilize schema.org or other markup on website content consistently. • Utilize Search Console, Moz, Screaming Frog, SEN, and other tools to identify and resolve website issues and position the company for success online. • Populate and maintain robots.txt file and XML sitemap for all company websites. • Utilize HTML5 and CSS to create, update, and maintain web pages in Kentico and WordPress CMS platforms utilizing SEO knowledge. • Point of contact for internal website updates, new design requirements and scopes, and other website-related initiatives. • Work with vendors to scope and keep projects on track. • Ensure SERP dominance for branded and primary target keyword queries. • Improve organic search rankings for targeted keywords. • Conduct technical and on-page site audits to improve functionality and performance. • Assist with usability and user experience updates and upgrades. QUALIFICATIONS Reliable, self-motivated, and flexible. • Data-driven and solution-oriented. • Thrives in a team environment. • Passionate about the latest digital industry and digital customer trends. EDUCATION and/or EXPERIENCE Bachelor’s Degree in information technology, digital marketing, advertising or related field preferred. • 2+ years of digital media experience with a focus in paid search and SEO. • Demonstrated track record of driving exceptional results. • 2+ years of experience managing medium-to-large-budget PPC campaigns and other digital media, including display media, retargeting, paid social, etc. • AdWords Advanced Search Certification and a strong technical background. • Google Analytics Certification. • Experience with PPC platforms and campaign performance tracking. • Experience with digital media planning and buying for display and retargeting campaigns. • Ability to tactically prioritize opportunities, test and implement successful campaigns, and refine strategy. • Strong analytic skills and proficiency in Excel. • Excellent verbal and written communication skills. • Outstanding attention to detail. • Experience with Google Data Visualization Studio. • Experience with Google Tag Manager. • Knowledge of UX/UI best practices. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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