T-Mobile
Senior Commercial Marketing Manager - Switcher Programs & Insights
T-Mobile, Factoria, Washington, United States
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
This is not a remote position. T-Mobile is a hybrid work environment requiring work in the office three (3) days per week. The successful candidate will be located in the greater Seattle, Washington area.
Job Overview
The Sr. Commercial Marketing Manager – Switcher Programs & Insights at T-Mobile plays a critical role in developing and executing marketing strategies that drive customer acquisition and business performance within the Postpaid portfolio. This role requires a proactive self-starter with expertise in acquisition marketing, customer insights, data analytics, business and financial acumen, and cross-functional leadership. The successful candidate will own the switcher program strategy, including owning in-quarter performance & insights, key stakeholder in future customer experience, contingency planning, and cross-functional coordination. Job Responsibilities
Develop, execute, and manage programs & offers that drive prospect switching for consumer postpaid acquisition. Own the postpaid switcher strategy, build forecasts, track in-quarter performance, and lead revisions based on performance & market dynamics. Collaborate with cross-functional teams including Postpaid Acquisition Planning, Supply Chain, Finance, Media, Brand Marketing, Product, Consumer Insights, Digital, Credit, and Pricing to align on shared business objectives. Analyze performance, drive meaningful insights, build reporting, leverage customer insights, and competitive data to identify opportunities and provide strategic recommendations. Leverage unit economics and performance data to build business cases for new ideas/initiatives, offers, marketing messages, and value propositions tailored to switchers and drive senior-level decision-making. Continuously evaluate multiple strategic options using a structured, critical thinking framework to guide recommendations. Anticipate business & competitive challenges and develop proactive solutions and mitigation strategies. Guide and influence internal stakeholders through effective communication and leadership, ensuring alignment and executional excellence. Create and present weekly materials and performance updates to senior leadership, telling a compelling, data-driven, customer-focused story. Contingency planning, and business iteration based on results and shifting conditions. Education
Bachelor's Degree, required, Masters Degree preferred Experience
Marketing experience in one or more of the following categories: software/hardware, digital marketing, telecommunications, acquisition marketing strategy, preferably in a fast-paced, consumer-focused industry. 5+ years or equivalent experience working cross-functionally with teams such as Finance, Product, Technology, Supply Chain, Digital, and Brand/Media. Proven track record of leading large-scale marketing initiatives and driving business outcomes. Proficient in identifying, implementing, and optimizing artificial intelligence (AI) solutions to enhance business operations, decision-making, and productivity. Strong strategic thinking and business judgment; able to connect the dots between financial, operational, and customer experience factors. Microsoft PowerPoint - Ability to distill complex and multi-faceted strategies and articulate narratives into slide format Microsoft Excel Ability to source, manipulate, and derive insights from complex data sets, including using pivot tables and V-lookups. Knowledge, Skills & Abilities
Excellent analytical and problem-solving skills; able to derive insights from data, anticipate challenges, and develop actionable strategies. Strong communication skills with the ability to influence stakeholders, including leadership Proactive self-starter with a bias for action; comfortable owning strategy, execution, and results. Demonstrated ability to manage multiple priorities and projects in a high-pressure, fast-paced environment. Proven ability to lead through ambiguity in fast-paced, high-growth environments T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing
ApplicantAccommodation@t-mobile.com
or calling
1-844-873-9500 .
#J-18808-Ljbffr
The Sr. Commercial Marketing Manager – Switcher Programs & Insights at T-Mobile plays a critical role in developing and executing marketing strategies that drive customer acquisition and business performance within the Postpaid portfolio. This role requires a proactive self-starter with expertise in acquisition marketing, customer insights, data analytics, business and financial acumen, and cross-functional leadership. The successful candidate will own the switcher program strategy, including owning in-quarter performance & insights, key stakeholder in future customer experience, contingency planning, and cross-functional coordination. Job Responsibilities
Develop, execute, and manage programs & offers that drive prospect switching for consumer postpaid acquisition. Own the postpaid switcher strategy, build forecasts, track in-quarter performance, and lead revisions based on performance & market dynamics. Collaborate with cross-functional teams including Postpaid Acquisition Planning, Supply Chain, Finance, Media, Brand Marketing, Product, Consumer Insights, Digital, Credit, and Pricing to align on shared business objectives. Analyze performance, drive meaningful insights, build reporting, leverage customer insights, and competitive data to identify opportunities and provide strategic recommendations. Leverage unit economics and performance data to build business cases for new ideas/initiatives, offers, marketing messages, and value propositions tailored to switchers and drive senior-level decision-making. Continuously evaluate multiple strategic options using a structured, critical thinking framework to guide recommendations. Anticipate business & competitive challenges and develop proactive solutions and mitigation strategies. Guide and influence internal stakeholders through effective communication and leadership, ensuring alignment and executional excellence. Create and present weekly materials and performance updates to senior leadership, telling a compelling, data-driven, customer-focused story. Contingency planning, and business iteration based on results and shifting conditions. Education
Bachelor's Degree, required, Masters Degree preferred Experience
Marketing experience in one or more of the following categories: software/hardware, digital marketing, telecommunications, acquisition marketing strategy, preferably in a fast-paced, consumer-focused industry. 5+ years or equivalent experience working cross-functionally with teams such as Finance, Product, Technology, Supply Chain, Digital, and Brand/Media. Proven track record of leading large-scale marketing initiatives and driving business outcomes. Proficient in identifying, implementing, and optimizing artificial intelligence (AI) solutions to enhance business operations, decision-making, and productivity. Strong strategic thinking and business judgment; able to connect the dots between financial, operational, and customer experience factors. Microsoft PowerPoint - Ability to distill complex and multi-faceted strategies and articulate narratives into slide format Microsoft Excel Ability to source, manipulate, and derive insights from complex data sets, including using pivot tables and V-lookups. Knowledge, Skills & Abilities
Excellent analytical and problem-solving skills; able to derive insights from data, anticipate challenges, and develop actionable strategies. Strong communication skills with the ability to influence stakeholders, including leadership Proactive self-starter with a bias for action; comfortable owning strategy, execution, and results. Demonstrated ability to manage multiple priorities and projects in a high-pressure, fast-paced environment. Proven ability to lead through ambiguity in fast-paced, high-growth environments T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing
ApplicantAccommodation@t-mobile.com
or calling
1-844-873-9500 .
#J-18808-Ljbffr