Altrata Group
The Marketing Operations Specialist will play a critical role in managing and optimizing our marketing tech stack, driving campaign execution, and ensuring clean, actionable data flows across systems. You will be the go-to expert on our marketing systems, supporting demand generation, lifecycle marketing, and sales enablement through operational excellence.
Key Responsibilities
Marketing Automation: Manage and optimize campaigns in Pardot , including email programs, lead nurturing, and automated workflows
CRM Management : Ensure tight integration between Pardot and Salesforce , maintain data hygiene, and support lead routing, scoring, and attribution
Data & Analytics: Use a variety of tools to track web behavior, campaign performance, and lead source attribution
Campaign Operations : Support campaign setup and execution, including landing pages, forms, tracking, and reporting
Reporting & Dashboards : Build and maintain dashboards and reports for marketing performance, funnel analysis, and pipeline attribution
Cross-Functional Support : Work closely with Sales, Commercial Operations , and the larger marketing team to align systems and processes across the go-to-market motion
Tech Stack Management : Own and maintain the marketing technology stack; evaluate and onboard new tools as needed
Requirements
3–5 years of experience in B2B marketing operations, preferably in SaaS or DaaS companies
Proven expertise with Salesforce , Pardot (Marketing Cloud Account Engagement) , Google Analytics , and Google Tag Manager
Strong understanding of marketing and sales funnels, lead lifecycle management, and marketing attribution
Analytical mindset with attention to detail and proficiency in pulling insights from data
Experience with data hygiene, segmentation, and A/B testing
Excellent communication and collaboration skills
Nice to Have Experience with additional tools like Clay , ABM platforms , or marketing performance platforms Basic HTML or CSS for email and landing page edits Familiarity with B2B buyer journeys and account-based marketing (ABM)
AboutAltrata Altrata is a global leader in people intelligence. It includes more than 100 million profiles on wealthy individuals around the world and more than 12 million profiles on senior decision makers, board members and c-suite leaders. Altrata provides intelligence on the people who are most impactful to our clients’ success. Advanced integration solutions allow deeper insights and access to billions of connections helping clients close more deals, manage risk, and identify up and coming talent quickly. Our data is actionable, accurate, and comprehensive. Powered by a global team of more than 400 researchers who are committed to maintaining millions of profiles and changing data points, so you can effectively engage and make meaningful, lasting connections.
Altrata is actively committed to promoting, fostering, and nurturing a diverse and inclusive environment, and all applicants will receive equal consideration regardless of race, sex, religion, color, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We recognize that these types of statements appear often in job descriptions. At Altrata, we really and truly mean it.
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Nice to Have Experience with additional tools like Clay , ABM platforms , or marketing performance platforms Basic HTML or CSS for email and landing page edits Familiarity with B2B buyer journeys and account-based marketing (ABM)
AboutAltrata Altrata is a global leader in people intelligence. It includes more than 100 million profiles on wealthy individuals around the world and more than 12 million profiles on senior decision makers, board members and c-suite leaders. Altrata provides intelligence on the people who are most impactful to our clients’ success. Advanced integration solutions allow deeper insights and access to billions of connections helping clients close more deals, manage risk, and identify up and coming talent quickly. Our data is actionable, accurate, and comprehensive. Powered by a global team of more than 400 researchers who are committed to maintaining millions of profiles and changing data points, so you can effectively engage and make meaningful, lasting connections.
Altrata is actively committed to promoting, fostering, and nurturing a diverse and inclusive environment, and all applicants will receive equal consideration regardless of race, sex, religion, color, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We recognize that these types of statements appear often in job descriptions. At Altrata, we really and truly mean it.
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