BiggerPockets Inc.
5 Powerful Real Estate Marketing Tactics w/Zero or Little Cost
BiggerPockets Inc., Austin, Texas, us, 78716
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Updated about 2 months ago on 04/11/2025.
If you're a real estate investor, your ability to find deals and raise capital depends on
smart visibility —but you don’t need a massive budget. Here are
5 low-cost marketing tactics
that actually move the needle (without the fluff). 1. Be a Guest on Local Podcasts or Niche YouTube Channels
This is one of the most underrated strategies out there. Reach out to local real estate podcasts, YouTubers, or small business creators in your market and offer to share your journey, a recent project, or lessons learned. These platforms are always looking for fresh content—and this gives you
instant credibility , evergreen exposure, and free backlinks. Pro Tip:
Search "[your city] real estate podcast" or "[market] real estate YouTube" and start making connections. Old-school still works. Spend 1–2 hours a week driving neighborhoods and noting distressed properties. Then use tools like
PropStream ,
DealMachine , or even county tax records to find owners and follow up via email, postcard, or phone. Bonus: Batch your follow-ups using ChatGPT to write custom messages. Start a monthly or bi-weekly update with deal recaps, before/afters, lessons learned, or private lending opportunities. Use
Mailchimp
or
MailerLite
for free up to 500–1,000 contacts. Stat:
Email has a
4400% ROI
according to Campaign Monitor—no, that’s not a typo. 4. Host a Local Investor Meetup (Even at a Coffee Shop)
You don’t need to rent a hotel ballroom—just invite a few local agents, wholesalers, or contractors to coffee or a brewery. Getting face-to-face builds your
deal pipeline and private lender relationships
faster than any email blast. If you're doing deals locally, this is a
must . Create a Google Business page, add your website, location, and project photos. It helps you appear in
local search results
when people Google things like “sell my house fast” or “real estate investor near me.” It’s free, and results build over time! Final Thoughts:
Visibility doesn’t require a big budget—it requires smart, consistent actions. Start with one or two of these and layer up. Consistency > Budget. You don’t need to outspend everyone—you just need to outshow, outreach, and outfollow-up. As your
Texas Private Money Lender , we at Longhorn Funding would be happy to partner with you to reach the success you want! Struggling to find reliable real estate advice? Join over 3 million real estate investors to build connections, learn from others, and share your journey — all for free! Take Your Forum Experience to the Next Level Create a free account and join over 3 million investors sharing their journeys and helping each other succeed. Curious to see who's interested in your profile? Unlock your views with Pro. Connect with others. Pro Members Get Full Access! Get off the sidelines and take action in real estate investing with BiggerPockets Pro. Our comprehensive suite of tools and resources minimizes mistakes, supports informed decisions, and propels you to success. Advanced networking features. Market and Deal Finder tools. Property analysis calculators. Landlord Command Center. Annual Save 16%. $32.50 /mo $390 billed annually. Monthly $39 /mo billed monthly. Start 7 Day Free Trial. 7 day free trial. Cancel anytime.
#J-18808-Ljbffr
smart visibility —but you don’t need a massive budget. Here are
5 low-cost marketing tactics
that actually move the needle (without the fluff). 1. Be a Guest on Local Podcasts or Niche YouTube Channels
This is one of the most underrated strategies out there. Reach out to local real estate podcasts, YouTubers, or small business creators in your market and offer to share your journey, a recent project, or lessons learned. These platforms are always looking for fresh content—and this gives you
instant credibility , evergreen exposure, and free backlinks. Pro Tip:
Search "[your city] real estate podcast" or "[market] real estate YouTube" and start making connections. Old-school still works. Spend 1–2 hours a week driving neighborhoods and noting distressed properties. Then use tools like
PropStream ,
DealMachine , or even county tax records to find owners and follow up via email, postcard, or phone. Bonus: Batch your follow-ups using ChatGPT to write custom messages. Start a monthly or bi-weekly update with deal recaps, before/afters, lessons learned, or private lending opportunities. Use
Mailchimp
or
MailerLite
for free up to 500–1,000 contacts. Stat:
Email has a
4400% ROI
according to Campaign Monitor—no, that’s not a typo. 4. Host a Local Investor Meetup (Even at a Coffee Shop)
You don’t need to rent a hotel ballroom—just invite a few local agents, wholesalers, or contractors to coffee or a brewery. Getting face-to-face builds your
deal pipeline and private lender relationships
faster than any email blast. If you're doing deals locally, this is a
must . Create a Google Business page, add your website, location, and project photos. It helps you appear in
local search results
when people Google things like “sell my house fast” or “real estate investor near me.” It’s free, and results build over time! Final Thoughts:
Visibility doesn’t require a big budget—it requires smart, consistent actions. Start with one or two of these and layer up. Consistency > Budget. You don’t need to outspend everyone—you just need to outshow, outreach, and outfollow-up. As your
Texas Private Money Lender , we at Longhorn Funding would be happy to partner with you to reach the success you want! Struggling to find reliable real estate advice? Join over 3 million real estate investors to build connections, learn from others, and share your journey — all for free! Take Your Forum Experience to the Next Level Create a free account and join over 3 million investors sharing their journeys and helping each other succeed. Curious to see who's interested in your profile? Unlock your views with Pro. Connect with others. Pro Members Get Full Access! Get off the sidelines and take action in real estate investing with BiggerPockets Pro. Our comprehensive suite of tools and resources minimizes mistakes, supports informed decisions, and propels you to success. Advanced networking features. Market and Deal Finder tools. Property analysis calculators. Landlord Command Center. Annual Save 16%. $32.50 /mo $390 billed annually. Monthly $39 /mo billed monthly. Start 7 Day Free Trial. 7 day free trial. Cancel anytime.
#J-18808-Ljbffr