De La Cruz
About DLC Group
DLC Group is a leading independent marketing firm, established in 1985, specializing in creative brand experiences. We develop effective and creative business solutions for our clients. We build on the core pillars of Brand Equity, Culture Intelligence and Audience Segmentation, to design meaningful omni channel creative experiences, led by data, enabled by technology. We do this by leveraging marketing programs that deliver creative excellence and business growth.
Who we are:
We are a team of multicultural creators, innovators, technologists and curious professionals that are changing the way business is done. With HQ’s in San Juan, PR and offices in Miami and Colombia, we are focused on combining our understanding of the power of creativity, media insights, data analysis and public relations influence to deliver tailored solutions that produce measurable business results for our clients.
Summary/Objective:
Responsible for the total creative production in
digital, digital content
, direct mail, print or broadcast media produces bold, strategic, persuasive messages in all media for our clients. Provides solutions or services to his/her employer and employer affiliates and subsidiaries (“Company”). Essential Duties and Responsibilities: Reasonable accommodations may be made to enable employees with disabilities to perform the essential functions. Conceives and executes advertising consistent with the agreed strategy Is responsible for original conceptions, for clear, concise and convincing writing: for grammatical and material accuracy Responsible with the Creative Team, Account Service and Planning to develop business ideas solutions for our clients. Responsible to develop with Creative, Account Service and Planning award winning ideas at local and international festivals Under the direction, and with the approval, of his GCD, the Copywriter sees work through to its production Must also be able to work productively and harmoniously as a teammate with Art Directors and Producers who share the responsibility on the given assignment Participates in and contributes to the new business activities of the agency Complies to quality standards for the team as set forth by the department Works with supervisor to foster innovative solutions Builds relationship at appropriate client/vender level Works closely with upper management to identify and suggest solutions on how to improve departmental and team morale Keeps abreast of current trends and the latest technological advances Tasks Develops concepts and/or storyboards, collaborating with Production as needed Meets with Account and Traffic who review work in progress and select desired concepts Presents concepts to other corridors if necessary and revise concepts/storyboards according to comments Revises recommendations based on any client comments and share approved recommendations with all departments Generates a Concept Estimate for client presentation (your supervisor's prior approval is required) Gives input to Traffic to generate a more accurate Key-Date Schedule after concepts are selected (your supervisor's prior approval is required Discusses paper with Production prior to Production's ordering of samples Develops a Spec Sheet in Pre-production meeting with Production, Media, Studio and Strategic Services Develops Copy Deck Seeks internal approval of Copy Deck by Creative, Account and other teams Sends the final copy to Studio Seeks approval from all involved on layout and/or mechanical Assists Art director and studio to generate mechanicals Prepares color breaks from color lasers generated from the disk Gives schedule updates to Traffic (your supervisor's prior approval is required) Gives input to Traffic to prepare Formal Estimate (your supervisor's prior approval is required) Briefs and presents project team with key findings Participates in weekly departmental staff meetings Keeps supervisor informed of the status of word Responsible for maintaining the professional and technical knowledge required to perform the duties,
especially in the digital space Responsible to stay up to date in digital trends and changes Responsible to comply with all Company’s policies as describe in the Employee Manual Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Special Projects Develops and implements projects and programs to standardize efforts; improve processes; and reduce, avoid, or contain costs. Supervisory Responsibility: This position has no direct supervisory responsibilities, but does serve as a coach and mentor for other positions in the department .
Job Competencies: Team Player Strong problem solving skills and detail oriented Accountability and Dependability Stress Tolerance Planning and Organizing Core Competencies: Creativity – ideas that transforms Knowledge – Better informed leads to better results Encouraging Leadership and Responsibility Teamwork – Stronger as a collective team Service - Commitment to our clients Best People Committed to Greatness Preferred Education and Related Experience: Minimum of a Bachelor's degree or equivalent business experience preferred, or Schooling in creative writing or conceptual advertising Must have 2+ years of experience within an advertising agency setting and previous experience as Copywriter/Associate Copywriter Knowledge and Critical Skills Required: Talent, judgment and imagination to create ideas and words for the creation of an advertisement Knowledge of the mechanics of writing: punctuation, spelling, structure and organization of writing Portfolio and reel required to demonstrate creative and technical skills Excellent communication skills both written and oral Computer literate Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee might occasionally lift around 5 pounds. Specific vision abilities required by this job include close vision and color vision. Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually normal.
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digital, digital content
, direct mail, print or broadcast media produces bold, strategic, persuasive messages in all media for our clients. Provides solutions or services to his/her employer and employer affiliates and subsidiaries (“Company”). Essential Duties and Responsibilities: Reasonable accommodations may be made to enable employees with disabilities to perform the essential functions. Conceives and executes advertising consistent with the agreed strategy Is responsible for original conceptions, for clear, concise and convincing writing: for grammatical and material accuracy Responsible with the Creative Team, Account Service and Planning to develop business ideas solutions for our clients. Responsible to develop with Creative, Account Service and Planning award winning ideas at local and international festivals Under the direction, and with the approval, of his GCD, the Copywriter sees work through to its production Must also be able to work productively and harmoniously as a teammate with Art Directors and Producers who share the responsibility on the given assignment Participates in and contributes to the new business activities of the agency Complies to quality standards for the team as set forth by the department Works with supervisor to foster innovative solutions Builds relationship at appropriate client/vender level Works closely with upper management to identify and suggest solutions on how to improve departmental and team morale Keeps abreast of current trends and the latest technological advances Tasks Develops concepts and/or storyboards, collaborating with Production as needed Meets with Account and Traffic who review work in progress and select desired concepts Presents concepts to other corridors if necessary and revise concepts/storyboards according to comments Revises recommendations based on any client comments and share approved recommendations with all departments Generates a Concept Estimate for client presentation (your supervisor's prior approval is required) Gives input to Traffic to generate a more accurate Key-Date Schedule after concepts are selected (your supervisor's prior approval is required Discusses paper with Production prior to Production's ordering of samples Develops a Spec Sheet in Pre-production meeting with Production, Media, Studio and Strategic Services Develops Copy Deck Seeks internal approval of Copy Deck by Creative, Account and other teams Sends the final copy to Studio Seeks approval from all involved on layout and/or mechanical Assists Art director and studio to generate mechanicals Prepares color breaks from color lasers generated from the disk Gives schedule updates to Traffic (your supervisor's prior approval is required) Gives input to Traffic to prepare Formal Estimate (your supervisor's prior approval is required) Briefs and presents project team with key findings Participates in weekly departmental staff meetings Keeps supervisor informed of the status of word Responsible for maintaining the professional and technical knowledge required to perform the duties,
especially in the digital space Responsible to stay up to date in digital trends and changes Responsible to comply with all Company’s policies as describe in the Employee Manual Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Special Projects Develops and implements projects and programs to standardize efforts; improve processes; and reduce, avoid, or contain costs. Supervisory Responsibility: This position has no direct supervisory responsibilities, but does serve as a coach and mentor for other positions in the department .
Job Competencies: Team Player Strong problem solving skills and detail oriented Accountability and Dependability Stress Tolerance Planning and Organizing Core Competencies: Creativity – ideas that transforms Knowledge – Better informed leads to better results Encouraging Leadership and Responsibility Teamwork – Stronger as a collective team Service - Commitment to our clients Best People Committed to Greatness Preferred Education and Related Experience: Minimum of a Bachelor's degree or equivalent business experience preferred, or Schooling in creative writing or conceptual advertising Must have 2+ years of experience within an advertising agency setting and previous experience as Copywriter/Associate Copywriter Knowledge and Critical Skills Required: Talent, judgment and imagination to create ideas and words for the creation of an advertisement Knowledge of the mechanics of writing: punctuation, spelling, structure and organization of writing Portfolio and reel required to demonstrate creative and technical skills Excellent communication skills both written and oral Computer literate Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee might occasionally lift around 5 pounds. Specific vision abilities required by this job include close vision and color vision. Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually normal.
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