Rachel Comey
About the Role
Rachel Comey is seeking a visionary Art Director to lead the brand’s creative direction and ensure a cohesive, elevated visual identity across all channels. This role is responsible for overseeing the development and execution of visual storytelling across campaigns, e-commerce, social media, and marketing. The ideal candidate is culturally engaged, strategically minded, and passionate about producing exceptional creative work that reflects and pushes the brand forward.
Key Responsibilities
Art Direction - Photo & Video: Define, maintain, and evolve the visual identity of the Rachel Comey brand across all digital platforms, ensuring consistency and alignment with brand guidelines. Develop and present creative concepts for seasonal campaigns, product launches, and brand initiatives, bringing them to life through compelling visual storytelling. Partner with the Fashion Director and Rachel Comey to define seasonal stories and ensure they align with the broader brand vision. Define and uphold a distinct and elevated visual identity through photography, video, and digital design. Maintain deep awareness of cultural and creative trends to keep the brand relevant and forward-thinking. Manage and mentor the in-house creative team, including the Junior Art Director and Press Assistant. Collaborate closely with cross-functional partners including E-commerce, Social, Email, Merchandising, and Communications to ensure cohesive storytelling across all channels. Build and maintain a roster of creative collaborators such as photographers, stylists, set designers, and talent. Production & Execution
Lead all aspects of seasonal lookbook production (4x annually), including presenting multiple creative directions per season. Direct both studio and location shoots, ensuring a balance of editorial storytelling and product-focused merchandising. Oversee shot planning, set design, lighting, and location selection for campaigns and editorial shoots. Provide on-set creative direction including styling guidance, posing, and shot framing. Ensure that all deliverables meet the needs of web, email, social, Vogue Runway, and additional marketing platforms. Assist with in-house equipment management, ensuring gear and storage are maintained with the Producer. Manage and maintain the Dropbox system, ensuring all files are organized, structured, and archived correctly. Oversee the organization of all photo and video assets, including Joor flats, lookbooks, editorial shoots, and e-commerce images. Maintain a clear archive system for seasonal assets, ensuring easy access for creative, e-commerce, and marketing teams. Collaborate with the Ecommerce team on re-touching details, if needed. E-Commerce & Digital
Collaborate with the E-commerce Director to develop and oversee photography and video strategies for the website, including homepage content, product storytelling, journals, and curated edits. Direct e-commerce photography including lighting, set design, and model direction. Collaborate with freelance creative and production teams to keep direction aligned with brand vision. Partner with Merchandising and Buying to ensure product priorities and hero pieces are highlighted across digital platforms. Work with the Producer to ensure all shoots remain on budget without compromising creative integrity. Social & Marketing Integration
Collaborate with Social Media Manager and Email Marketing team to ensure consistency and cohesion in visual storytelling across Instagram, TikTok, email, and advertising. Oversee Junior AD’s weekly digital and social campaigns and weekly postings. Oversee storytelling across digital marketing efforts, ensuring they reflect the brand’s seasonal narrative and support commercial goals. Qualifications
4+ years of experience in art direction, fashion photography, or creative direction, ideally within fashion or lifestyle brands. Proven experience leading creative teams and developing high-impact visual campaigns across digital and print. Strong portfolio showcasing campaign development, art direction, and cross-platform storytelling. Deep cultural fluency with a passion for art, fashion, photography, and emerging creative trends. Excellent communication, project management, and cross-functional collaboration skills. Proficient in Adobe Creative Suite and familiar with production and asset management tools. Reports To: Rachel Comey and Fashion Director. Team Management: Junior AD
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Art Direction - Photo & Video: Define, maintain, and evolve the visual identity of the Rachel Comey brand across all digital platforms, ensuring consistency and alignment with brand guidelines. Develop and present creative concepts for seasonal campaigns, product launches, and brand initiatives, bringing them to life through compelling visual storytelling. Partner with the Fashion Director and Rachel Comey to define seasonal stories and ensure they align with the broader brand vision. Define and uphold a distinct and elevated visual identity through photography, video, and digital design. Maintain deep awareness of cultural and creative trends to keep the brand relevant and forward-thinking. Manage and mentor the in-house creative team, including the Junior Art Director and Press Assistant. Collaborate closely with cross-functional partners including E-commerce, Social, Email, Merchandising, and Communications to ensure cohesive storytelling across all channels. Build and maintain a roster of creative collaborators such as photographers, stylists, set designers, and talent. Production & Execution
Lead all aspects of seasonal lookbook production (4x annually), including presenting multiple creative directions per season. Direct both studio and location shoots, ensuring a balance of editorial storytelling and product-focused merchandising. Oversee shot planning, set design, lighting, and location selection for campaigns and editorial shoots. Provide on-set creative direction including styling guidance, posing, and shot framing. Ensure that all deliverables meet the needs of web, email, social, Vogue Runway, and additional marketing platforms. Assist with in-house equipment management, ensuring gear and storage are maintained with the Producer. Manage and maintain the Dropbox system, ensuring all files are organized, structured, and archived correctly. Oversee the organization of all photo and video assets, including Joor flats, lookbooks, editorial shoots, and e-commerce images. Maintain a clear archive system for seasonal assets, ensuring easy access for creative, e-commerce, and marketing teams. Collaborate with the Ecommerce team on re-touching details, if needed. E-Commerce & Digital
Collaborate with the E-commerce Director to develop and oversee photography and video strategies for the website, including homepage content, product storytelling, journals, and curated edits. Direct e-commerce photography including lighting, set design, and model direction. Collaborate with freelance creative and production teams to keep direction aligned with brand vision. Partner with Merchandising and Buying to ensure product priorities and hero pieces are highlighted across digital platforms. Work with the Producer to ensure all shoots remain on budget without compromising creative integrity. Social & Marketing Integration
Collaborate with Social Media Manager and Email Marketing team to ensure consistency and cohesion in visual storytelling across Instagram, TikTok, email, and advertising. Oversee Junior AD’s weekly digital and social campaigns and weekly postings. Oversee storytelling across digital marketing efforts, ensuring they reflect the brand’s seasonal narrative and support commercial goals. Qualifications
4+ years of experience in art direction, fashion photography, or creative direction, ideally within fashion or lifestyle brands. Proven experience leading creative teams and developing high-impact visual campaigns across digital and print. Strong portfolio showcasing campaign development, art direction, and cross-platform storytelling. Deep cultural fluency with a passion for art, fashion, photography, and emerging creative trends. Excellent communication, project management, and cross-functional collaboration skills. Proficient in Adobe Creative Suite and familiar with production and asset management tools. Reports To: Rachel Comey and Fashion Director. Team Management: Junior AD
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