Whirlpool, Inc.
## Integrated Brand ManagerBenton Harbor,Michigan,USAThe Brand Management team promotes and maintains the brand image at local, national or international levels. The team is responsible for the strategic commercial presence of our mass brands (Whirlpool, Maytag, KitchenAid, and Amana) throughout North America. This team handles brand positioning, identity, campaign strategy, development and market activation by driving upstream innovation, launching products, making brand decisions based on consumer insights, and developing comprehensive marketing plans, including direct to consumer and national and regional retailer activation. They transform research and insights into compelling brand strategies, creating programs that drive value and sales for our customers while continuing to build the story of our brands for consumers.This role may sit in Benton Harbor, MI or Chicago, IL.## **This role in summary**Join our team and work on one of the most iconic consumer brands. At Whirlpool we are committed to driving growth while staying true to what makes our brand special. As a team we work together to build strong connections with consumers, staying relevant and impactful in a fast-changing environment. If you are passionate about brand strategy and ready to make an impact, we want to hear from you. In this role, you will collaborate with the portfolio, strategy, media, social media, and in-house creative agency (WoW Studios) teams to craft compelling and comprehensive brand campaign strategies and activations from inception to execution. Your focus will be on maintaining consistency across all channels while introducing innovative concepts that resonate with contemporary consumers. Success in this role entails a deep understanding of our brand's history, coupled with the ability to position it for future growth, thereby driving robust engagement, enhancing brand relevance, and building brand equity.## **Your responsibilities will include*** Lead strategy, development and activation of integrated brand campaigns, driving brand preference and growth* Monitor and report on key performance metrics to assess campaign effectiveness* Own brand campaign brief and briefing process and oversee execution of the campaigns across all touchpoints* Collaborate cross-functionally with product, channel, sales, digital and other departments* Works with internal (WoW Studios) and external agencies
on campaign creative ideas and asset development (PR, Influencer, Creative)* Manage overarching timeline for campaign development and activation process across organization (media, social media, activation, WoW Studios, external agencies, legal, portfolio, engineering)* Manage campaign budget, making sure highest efficiency and effectiveness of spend* Own consumer focused campaign messaging internally and externally,
including but not limited to the sales engagement story, channel partners/retailers story and communication to internal stakeholders to emphasize why they should be excited about campaign, the business impact and value provided to consumers* Align brand priorities in collaboration with Integrated Brand Director and Senior Manager## **Minimum requirements*** Bachelor’s Degree* 5+ years of experience in marketing## **Preferred skills and experiences*** Experience developing product positioning and launching new products across Integrated Marketing Campaigns* Proven experience owning campaign development process, framework, and governance structure* Experience leveraging data and trends to generate insights and transform them into marketing strategies* Passionate about staying ahead of the industry trends and consumer behaviors* Experience driving results through a matrix environment* Excellent communication and collaboration skills## **What we offer**, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required). This role has a salary range of 72,450.00 - 144,900.00Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:* **Always On Flexibility** - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.* **Two-Week Work from Anywhere** - Minimum of one-week increments for a total of two weeks per year.* **Sabbatical** - Four weeks paid leave after every five years of service.Years of experience* Less than 2 years* 2 - 4 years* 4 - 8 years* 8+ yearsTop skillsBrand ManagementBrandingB2BBrand MarketingAnalyticsData Privacy AgreementYou acknowledge you have reviewed our . We will automatically create a candidate profile for you using information in your CV. We may supplement your profile from publicly available business networks, like LinkedIn.
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on campaign creative ideas and asset development (PR, Influencer, Creative)* Manage overarching timeline for campaign development and activation process across organization (media, social media, activation, WoW Studios, external agencies, legal, portfolio, engineering)* Manage campaign budget, making sure highest efficiency and effectiveness of spend* Own consumer focused campaign messaging internally and externally,
including but not limited to the sales engagement story, channel partners/retailers story and communication to internal stakeholders to emphasize why they should be excited about campaign, the business impact and value provided to consumers* Align brand priorities in collaboration with Integrated Brand Director and Senior Manager## **Minimum requirements*** Bachelor’s Degree* 5+ years of experience in marketing## **Preferred skills and experiences*** Experience developing product positioning and launching new products across Integrated Marketing Campaigns* Proven experience owning campaign development process, framework, and governance structure* Experience leveraging data and trends to generate insights and transform them into marketing strategies* Passionate about staying ahead of the industry trends and consumer behaviors* Experience driving results through a matrix environment* Excellent communication and collaboration skills## **What we offer**, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required). This role has a salary range of 72,450.00 - 144,900.00Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:* **Always On Flexibility** - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.* **Two-Week Work from Anywhere** - Minimum of one-week increments for a total of two weeks per year.* **Sabbatical** - Four weeks paid leave after every five years of service.Years of experience* Less than 2 years* 2 - 4 years* 4 - 8 years* 8+ yearsTop skillsBrand ManagementBrandingB2BBrand MarketingAnalyticsData Privacy AgreementYou acknowledge you have reviewed our . We will automatically create a candidate profile for you using information in your CV. We may supplement your profile from publicly available business networks, like LinkedIn.
We use matching algorithms to recommend positions to you or to highlight your application for recruiters with open positions suited to your skills. However, you are free to manually search and apply for all available positions.
By submitting your CV, you consent to receive communications about current and future roles that we think you may be interested in, even after an unsuccessful application. You may unsubscribe at any time. See our
for more information about your privacy rights. #J-18808-Ljbffr