Uphold
Overview
CRM Marketing Specialist role at Uphold. Uphold is a financial technology company building on-chain services for finance, with products across consumer, business, and institutional trading, serving millions of customers in 140+ countries.
What You’ll Be Doing
Build, QA, and deploy automated, data-driven journeys across email, push, SMS, and in-app messaging
Develop and maintain scalable campaign infrastructure, templates, and workflows within Customer.io
Design and implement advanced segmentation using behavioral, transactional, and real-time data
Support CRM team on end-to-end campaign setup, including triggers, delays, conditionals, and personalization logic
Maintain campaign documentation, tracking, and reporting
Partner with engineering and data teams to expand and maintain integrations and event tracking
Collaborate with internal teams to ensure alignment and smooth execution
Monitor campaign performance and assist in surfacing insights and optimizations
Support A/B testing and other experimentation to improve effectiveness
Identify and execute automation opportunities to streamline operations and scale campaign delivery
Required Qualifications
2-5 years of experience in CRM, marketing automation, or lifecycle marketing
Hands-on experience with marketing automation platforms (e.g. Customer.io, Braze, Iterable)
HTML/CSS knowledge
Strong attention to detail and QA discipline in campaign execution
Familiarity with segmentation, triggers, personalization, and journey building
Comfortable working with campaign performance metrics, dashboards, and reporting tools
Strong organizational and project management skills
Ability to work cross-functionally with marketing, product, engineering, and data teams
Excellent written and verbal communication skills
Bachelor’s degree in Marketing, Business, Communications, or related field preferred
Bonus If You Have
Experience working in fintech or finance-related industries
Personal and professional experience in blockchain and crypto
Experience with Customer.io
Experience with Pipedrive
Strong data analysis skills, including SQL
What We Have To Offer You
An amazing work environment in a growing company, driven by passionate people
An international team working on cutting-edge projects
Growth and career opportunities, with room to be proactive and creative
A flexible and enthusiastic work environment with snacks, coffee, and other benefits
Open and transparent culture with weekly updates and social gatherings
Interesting events to keep you connected with the team
Salary Up to $70,000 DOE
Equal Opportunity EEOC Employer. Uphold is proud to be an Equal Opportunity Employer and celebrates employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and other protected classes. Difference makes us stronger and better – together.
Additional Information
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Other
Be part of a great company that is revolutionizing financial services. Apply now!
#J-18808-Ljbffr
CRM Marketing Specialist role at Uphold. Uphold is a financial technology company building on-chain services for finance, with products across consumer, business, and institutional trading, serving millions of customers in 140+ countries.
What You’ll Be Doing
Build, QA, and deploy automated, data-driven journeys across email, push, SMS, and in-app messaging
Develop and maintain scalable campaign infrastructure, templates, and workflows within Customer.io
Design and implement advanced segmentation using behavioral, transactional, and real-time data
Support CRM team on end-to-end campaign setup, including triggers, delays, conditionals, and personalization logic
Maintain campaign documentation, tracking, and reporting
Partner with engineering and data teams to expand and maintain integrations and event tracking
Collaborate with internal teams to ensure alignment and smooth execution
Monitor campaign performance and assist in surfacing insights and optimizations
Support A/B testing and other experimentation to improve effectiveness
Identify and execute automation opportunities to streamline operations and scale campaign delivery
Required Qualifications
2-5 years of experience in CRM, marketing automation, or lifecycle marketing
Hands-on experience with marketing automation platforms (e.g. Customer.io, Braze, Iterable)
HTML/CSS knowledge
Strong attention to detail and QA discipline in campaign execution
Familiarity with segmentation, triggers, personalization, and journey building
Comfortable working with campaign performance metrics, dashboards, and reporting tools
Strong organizational and project management skills
Ability to work cross-functionally with marketing, product, engineering, and data teams
Excellent written and verbal communication skills
Bachelor’s degree in Marketing, Business, Communications, or related field preferred
Bonus If You Have
Experience working in fintech or finance-related industries
Personal and professional experience in blockchain and crypto
Experience with Customer.io
Experience with Pipedrive
Strong data analysis skills, including SQL
What We Have To Offer You
An amazing work environment in a growing company, driven by passionate people
An international team working on cutting-edge projects
Growth and career opportunities, with room to be proactive and creative
A flexible and enthusiastic work environment with snacks, coffee, and other benefits
Open and transparent culture with weekly updates and social gatherings
Interesting events to keep you connected with the team
Salary Up to $70,000 DOE
Equal Opportunity EEOC Employer. Uphold is proud to be an Equal Opportunity Employer and celebrates employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and other protected classes. Difference makes us stronger and better – together.
Additional Information
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Other
Be part of a great company that is revolutionizing financial services. Apply now!
#J-18808-Ljbffr