Inside Higher Ed
Overview
Join to apply for the
Coordinator IV - Marketing Coordinator
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Inside Higher Ed Requisition: 202500297S Open Date: 09/19/2025 • Open Until Filled: Yes Department: Office of Student Affairs • Division: Division of Student Affairs Educational and Experience Requirement: Bachelor’s degree in Communications, Journalism, Advertising/Marketing, Public Relations, or related field. Master’s degree preferred. Four years of experience with demonstrated skills in writing, verbal communication, editing/proofreading, website and social media/website content creation. Experience in a higher education environment is desirable. Additional experience may be considered in lieu of education. FLSA Status: Exempt • Hiring Salary: This position is a pay grade 15. Please see Pay Grade Table at: https://pa-hrsuite-production.s3.amazonaws.com/116/docs/636763.pdf Educational and Experience Requirement and Salary notes may reflect internal HR listings. Annual Security and Fire Safety Report / Campus Security Authority designation may apply. Primary Responsibilities
Develops and implements large-scale strategic, integrated marketing and communication plans for the Division of Student Affairs and high-level projects, including staff onboarding and social media management. Consults and supports effective marketing and communication strategies at all unit levels within the division. Establishes and maintains communications and style guidelines and policies for the Division of Student Affairs. Collaborates with SHSU Integrated Marketing Communications (IMC) and Enrollment Management to integrate interests at the institutional level and throughout the student recruitment cycle. Evaluates and adjusts marketing and communications tactics to maintain strategic alignment with leadership efforts. Serves as marketing and communications advisor to the Vice President for Student Affairs and the Student Affairs leadership team. Crafts, reviews, and ensures consistency of messaging to key audiences from all departments in the Division of Student Affairs. Provides strategic direction in creating and executing marketing, communication and media strategies to build awareness and relationships; manages social media to connect with community stakeholders. Drafts and distributes messaging to meet long- and short-term goals; maintains high confidentiality on sensitive assignments. Works independently and with the student affairs leadership team to achieve goals; fosters a positive organizational image and builds internal relationships. Maintains contacts across Student Affairs and assists other SA units with vision, management, and content development. Acts as division liaison for communication with other divisions and coordinates activities, programs, publications, executive summaries, and student affairs matters. Creates and curates informative content for online and print media; translates complex concepts into clear language for varied audiences. Designs, prepares, revises, and distributes reports, documents, newsletters, web pages, videos, and publications; keeps the Student Affairs website current. Assists with social media presence per the Student Affairs communication plan; collaborates with University IMC branding guidelines. Coordinates onboarding plans for all newly hired staff in the Division of Student Affairs and collaborates with supervisors for successful execution. Performs other related duties as assigned. Other Specifications
Outstanding written and verbal communication skills; ability to multitask and work under pressure. Strong knowledge of communication practices and technologies; stay current with industry trends. Knowledge of public relations and internal marketing/communications planning; experience designing and executing strategies and campaigns. Ability to establish effective relationships across audiences and work independently or as part of a team. Analytical and strategic thinking; ability to handle diverse issues from administrative to policy to technology. Problem-solving and process-improvement suggestions; effective cross-department communication. Experience with social media platforms (LinkedIn, Twitter, Facebook, Instagram, Snapchat) and familiarity with local, state, and federal laws. Ability to manage business functions. This position may be designated as a Campus Security Authority (CSA). Employment Type
Full-time EEO Statement
Sam Houston State University is an Equal Employment Opportunity Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, national origin, sex, religion, age, disability, or protected veteran status. The University is an “at will” employer. Background checks may be required for security-sensitive positions in accordance with Education Code. Quicklink: https://shsu.peopleadmin.com/postings/44900 Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Online Audio and Video Media
#J-18808-Ljbffr
Join to apply for the
Coordinator IV - Marketing Coordinator
role at
Inside Higher Ed Requisition: 202500297S Open Date: 09/19/2025 • Open Until Filled: Yes Department: Office of Student Affairs • Division: Division of Student Affairs Educational and Experience Requirement: Bachelor’s degree in Communications, Journalism, Advertising/Marketing, Public Relations, or related field. Master’s degree preferred. Four years of experience with demonstrated skills in writing, verbal communication, editing/proofreading, website and social media/website content creation. Experience in a higher education environment is desirable. Additional experience may be considered in lieu of education. FLSA Status: Exempt • Hiring Salary: This position is a pay grade 15. Please see Pay Grade Table at: https://pa-hrsuite-production.s3.amazonaws.com/116/docs/636763.pdf Educational and Experience Requirement and Salary notes may reflect internal HR listings. Annual Security and Fire Safety Report / Campus Security Authority designation may apply. Primary Responsibilities
Develops and implements large-scale strategic, integrated marketing and communication plans for the Division of Student Affairs and high-level projects, including staff onboarding and social media management. Consults and supports effective marketing and communication strategies at all unit levels within the division. Establishes and maintains communications and style guidelines and policies for the Division of Student Affairs. Collaborates with SHSU Integrated Marketing Communications (IMC) and Enrollment Management to integrate interests at the institutional level and throughout the student recruitment cycle. Evaluates and adjusts marketing and communications tactics to maintain strategic alignment with leadership efforts. Serves as marketing and communications advisor to the Vice President for Student Affairs and the Student Affairs leadership team. Crafts, reviews, and ensures consistency of messaging to key audiences from all departments in the Division of Student Affairs. Provides strategic direction in creating and executing marketing, communication and media strategies to build awareness and relationships; manages social media to connect with community stakeholders. Drafts and distributes messaging to meet long- and short-term goals; maintains high confidentiality on sensitive assignments. Works independently and with the student affairs leadership team to achieve goals; fosters a positive organizational image and builds internal relationships. Maintains contacts across Student Affairs and assists other SA units with vision, management, and content development. Acts as division liaison for communication with other divisions and coordinates activities, programs, publications, executive summaries, and student affairs matters. Creates and curates informative content for online and print media; translates complex concepts into clear language for varied audiences. Designs, prepares, revises, and distributes reports, documents, newsletters, web pages, videos, and publications; keeps the Student Affairs website current. Assists with social media presence per the Student Affairs communication plan; collaborates with University IMC branding guidelines. Coordinates onboarding plans for all newly hired staff in the Division of Student Affairs and collaborates with supervisors for successful execution. Performs other related duties as assigned. Other Specifications
Outstanding written and verbal communication skills; ability to multitask and work under pressure. Strong knowledge of communication practices and technologies; stay current with industry trends. Knowledge of public relations and internal marketing/communications planning; experience designing and executing strategies and campaigns. Ability to establish effective relationships across audiences and work independently or as part of a team. Analytical and strategic thinking; ability to handle diverse issues from administrative to policy to technology. Problem-solving and process-improvement suggestions; effective cross-department communication. Experience with social media platforms (LinkedIn, Twitter, Facebook, Instagram, Snapchat) and familiarity with local, state, and federal laws. Ability to manage business functions. This position may be designated as a Campus Security Authority (CSA). Employment Type
Full-time EEO Statement
Sam Houston State University is an Equal Employment Opportunity Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, national origin, sex, religion, age, disability, or protected veteran status. The University is an “at will” employer. Background checks may be required for security-sensitive positions in accordance with Education Code. Quicklink: https://shsu.peopleadmin.com/postings/44900 Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Online Audio and Video Media
#J-18808-Ljbffr