VP, Digital Marketing

Wealthspire Advisors, founded in 1995, is a New York City-based, independent registered investment Advisory firm with more than 380 employees serving clients from 20+ offices. With a strong commitment to a fiduciary business model, the firm believes in connecting all aspects of a client's financial life to deliver thoughtful, collaborative strategies that focus on what is most important to each client. The Vice President, Digital Marketing will serve as the firm’s digital leader, responsible for shaping and executing a comprehensive digital marketing strategy. This role will own website management and optimization, oversee SEO, GEO, AEO, and performance marketing efforts, and lead the use of marketing automation platforms. Key Focus Areas Digital strategy leadership Website management and optimization HubSpot platform ownership Creation and execution of digital campaigns SEO, GEO, and AEO optimization Data-driven marketing enablement in partnership with the tech team Responsibilities: Define and lead the firm’s digital marketing strategy and implementation across website, search, automation, and digital campaigns Determine overall digital marketing budgets and allocate funds appropriately across various initiatives Oversee website performance and optimization to ensure an engaging and effective client experience Own the marketing automation platform (HubSpot), ensuring optimized use of emails, workflows, landing pages, forms, and automated campaigns Manage external digital marketing partners to maximize performance and ROI Drive SEO, GEO, and AEO initiatives to enhance visibility, inbound traffic, and engagement Collaborate with internal technology teams to ensure marketing data is fully integrated with firm systems and accessible to advisors Establish and enforce visual brand standards across all digital touchpoints, ensuring a consistent and compelling digital identity Provide regular performance reporting, translating data into actionable insights for leadership Identify opportunities for innovation and continuous improvement in digital marketing processes and tools Requirements 7–10 years of progressive experience in digital marketing leadership roles Proven expertise in SEO, GEO, AEO, website optimization, and digital campaign management Hands-on experience with marketing automation platforms (HubSpot strongly preferred; Marketo or similar acceptable) Familiarity with CRM systems; experience with Salesforce preferred Strong analytical skills and proven ability to leverage data to inform decision-making Experience managing cross-functional projects and external vendor relationships Demonstrated ability to think strategically while executing tactically Exceptional communication and collaboration skills, with the ability to work effectively across departments and with senior leadership Additional Experience (Not Required, But a Plus) Knowledge of the financial services, asset management, or wealth management industry What We Offer We're proud to offer a competitive salary, PTO & paid holidays, 401(k) with match, exclusive discount programs, health & wellness programs, and more. The base salary range for this position is $120,000 to $173,000. NFP and You... Better Together! NFP and Wealthspire Advisors is an inclusive Equal Employment Opportunity employer.

#J-18808-Ljbffr