Splice
Overview
Sr. Growth Marketing Manager, Paid Media (Remote - US) at Splice. This role focuses on leading and scaling paid social acquisition efforts and supporting broader growth marketing initiatives. The Role
We're seeking a data-driven, creative, and strategic growth marketer to lead and scale Splice's paid social acquisition efforts. You'll build full-funnel campaigns across platforms like Meta, TikTok, YouTube, and emerging channels, while supporting paid search and performance optimization. This role requires a deep understanding of performance marketing and the music creator audience. You'll collaborate with creative, brand, content, and product marketing teams to ensure campaigns are brand-aligned, audience-appropriate, and performance-optimized by leveraging insights from across paid and organic channels. What you'll do
Work with Agency partners to own and manage Splice's paid social media strategy, execution, and performance across platforms including Meta, TikTok, YouTube, X (Twitter), and Reddit. Develop full-funnel campaigns focused on user acquisition, engagement, and retention, aligned with overall growth objectives. Partner with design, social, and content teams to brief and optimize creative for paid campaigns, including video-first assets. Analyze campaign data to identify trends, insights, and optimize performance against KPIs (CPA, CAC, ROAS, LTV). Test and scale new paid social platforms and audience segments based on performance. Manage budgets, forecasts, and reporting for your channels with a focus on efficiency and growth. Leverage data to spot content trends and emerging creators that can be amplified in paid social strategy. Work with analytics and BI partners to build dashboards and improve attribution. Job Requirements
5+ years of hands-on experience managing paid social campaigns at a growth-focused company, agency, or tech startup. Deep experience running paid campaigns on Meta, TikTok, YouTube, and other social channels. Solid understanding of paid search (Google Ads), including keyword strategy, bidding, and attribution modeling. Familiarity with growth channels such as CTV, digital/in-person events, and dedicated sponsorships. Strong analytical skills; ability to interpret data and turn insights into actionable recommendations. Creative thinking with experience in briefing, testing, and optimizing performance ad creatives. Experience with marketing tools like Google Ads, Facebook Ads Manager, TikTok Ads, Google Analytics, and Looker/Data Studio. Familiarity with growth marketing tactics, including funnel optimization, experimentation frameworks, and LTV modeling. Nice to Have
Design and video experience to guide ad-first creative Experience working with Google Tag Manager Data tooling exposure in platforms such as Segment and BigQuery Passion for music and/or music technology is a big plus Splice Benefits
Compensation & Equity:
Competitive pay with annual reviews and equity opportunities. Time Off:
Unlimited PTO to recharge and thrive. Health & Wellness:
Comprehensive medical, dental, and vision coverage for you and your dependents. Retirement Savings:
401(k) plan with immediate vesting and company match. Parental Support:
12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents. Flexible Work Options:
Work remotely or connect at our office hubs and creative spaces worldwide. Professional Growth:
Annual learning budget, leadership programs, and team ambassador opportunities. Community & Connection:
Inclusive events, team meet-ups, and vibrant Employee Resource Groups. The national pay range for this role is $118,893 - $148,616. Individual compensation will be commensurate with the candidate's experience. Splice is an Equal Opportunity Employer Splice provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Music
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Sr. Growth Marketing Manager, Paid Media (Remote - US) at Splice. This role focuses on leading and scaling paid social acquisition efforts and supporting broader growth marketing initiatives. The Role
We're seeking a data-driven, creative, and strategic growth marketer to lead and scale Splice's paid social acquisition efforts. You'll build full-funnel campaigns across platforms like Meta, TikTok, YouTube, and emerging channels, while supporting paid search and performance optimization. This role requires a deep understanding of performance marketing and the music creator audience. You'll collaborate with creative, brand, content, and product marketing teams to ensure campaigns are brand-aligned, audience-appropriate, and performance-optimized by leveraging insights from across paid and organic channels. What you'll do
Work with Agency partners to own and manage Splice's paid social media strategy, execution, and performance across platforms including Meta, TikTok, YouTube, X (Twitter), and Reddit. Develop full-funnel campaigns focused on user acquisition, engagement, and retention, aligned with overall growth objectives. Partner with design, social, and content teams to brief and optimize creative for paid campaigns, including video-first assets. Analyze campaign data to identify trends, insights, and optimize performance against KPIs (CPA, CAC, ROAS, LTV). Test and scale new paid social platforms and audience segments based on performance. Manage budgets, forecasts, and reporting for your channels with a focus on efficiency and growth. Leverage data to spot content trends and emerging creators that can be amplified in paid social strategy. Work with analytics and BI partners to build dashboards and improve attribution. Job Requirements
5+ years of hands-on experience managing paid social campaigns at a growth-focused company, agency, or tech startup. Deep experience running paid campaigns on Meta, TikTok, YouTube, and other social channels. Solid understanding of paid search (Google Ads), including keyword strategy, bidding, and attribution modeling. Familiarity with growth channels such as CTV, digital/in-person events, and dedicated sponsorships. Strong analytical skills; ability to interpret data and turn insights into actionable recommendations. Creative thinking with experience in briefing, testing, and optimizing performance ad creatives. Experience with marketing tools like Google Ads, Facebook Ads Manager, TikTok Ads, Google Analytics, and Looker/Data Studio. Familiarity with growth marketing tactics, including funnel optimization, experimentation frameworks, and LTV modeling. Nice to Have
Design and video experience to guide ad-first creative Experience working with Google Tag Manager Data tooling exposure in platforms such as Segment and BigQuery Passion for music and/or music technology is a big plus Splice Benefits
Compensation & Equity:
Competitive pay with annual reviews and equity opportunities. Time Off:
Unlimited PTO to recharge and thrive. Health & Wellness:
Comprehensive medical, dental, and vision coverage for you and your dependents. Retirement Savings:
401(k) plan with immediate vesting and company match. Parental Support:
12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents. Flexible Work Options:
Work remotely or connect at our office hubs and creative spaces worldwide. Professional Growth:
Annual learning budget, leadership programs, and team ambassador opportunities. Community & Connection:
Inclusive events, team meet-ups, and vibrant Employee Resource Groups. The national pay range for this role is $118,893 - $148,616. Individual compensation will be commensurate with the candidate's experience. Splice is an Equal Opportunity Employer Splice provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Music
#J-18808-Ljbffr