Mammoth Brands
Overview
Join to apply for the
Brand Manager, Soft Products (Harry's)
role at
Mammoth Brands . Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, and Mando. We’re building a model that supports home brands, founders, and talent to solve unmet needs, improve people’s lives, and challenge the status quo. Our mission is to “Create Things People Like More.” Everything we do should be better than what already exists, from product experiences to making Mammoth Brands a great place to work and giving back to the community. We started in 2013 with Harry’s, a brand built online-first with direct customer relationships. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years, while maintaining an entrepreneurial culture. We’re committed to a positive impact and have donated over $20 million through our nonprofit partners to date. The role offers an opportunity to drive impact in Flamingo’s Soft Products category (Pre/Post Shave Care, Wax, Depilatory Creams) from strategy to go-to-market activation, owning the full brand lifecycle and partnering cross-functionally to deliver growth. What You’ll Accomplish
Lead category strategy and execution with the Brand Director to grow the soft products portfolio, build brand awareness, and deepen customer loyalty. Support the development of the innovation pipeline; shape the product roadmap and lead cross-functional teams (Product Development, R&D, Finance) through concepting, validation, forecasting, pricing, and go-to-market execution. Analyze business performance and consumer insights to identify trends, inform strategy, and optimize brand performance across channels. Develop and launch go-to-market plans for new products, creating compelling value propositions and marketing strategies to drive awareness, trial, and repeat. Monitor in-market performance and KPIs, using data and testing to inform decisions and improve marketing effectiveness. Distill and champion key product differentiators, embedding insights into positioning, messaging, and innovation plans. Build the annual brand and marketing calendar for the categories and coordinate with the Integrated Communications team to activate campaigns across retail and DTC. Ensure consistent, on-brand messaging and design across all customer touchpoints—digital, retail, and experiential. Collaborate with retail and eComm teams to shape channel strategies and influence commercial plans that deliver growth. This Should Describe You
Bachelor’s degree required. 4+ years of experience in brand management, preferably within Consumer Goods. Consumer-centric with strong ability to translate insights into strategy and advocate for the consumer in business decisions. Ownership mindset with bias for action; thrives in a fast-paced environment. Experience defining an innovation roadmap and commercializing new items. Strong analytical skills with experience in consumer analytics, market research, and trend analysis (Proficiency in IRI/Circana/Nielsen). Proven ability to define brand strategy and launch products with 360 marketing support. Excellent communication and leadership skills; ability to manage and motivate cross-functional partners. Organized and capable of driving projects from start to finish with strategic thinking and execution. Business acumen to prioritize marketing activities based on impact and financial considerations. Here’s Who You’ll Work With
Reporting into Liz Mooney, Director of Brand Management. Collaborate with Integrated Communications, Insights, Retail, DTC, R&D, Growth Marketing, Design, Creative, Supply Chain, Analytics, Legal, and more. Benefits And Compensation
Medical, dental, and vision coverage 401k match Equity in Mammoth Brands Flexible time off and working hours Wellness and L&D stipends 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years Paid parental leave opportunities Various events and free products from brand offerings Salary range: base $95,000-$115,000, final offer based on location, skill, and experience Mammoth Brands is committed to equal employment opportunities. We value diversity and strive to create an inclusive environment where everyone can thrive. We’re an Equal Opportunity Employer and consider all qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, sexual orientation, marital or family status, political affiliation, military service, domestic violence victim status, arrest/conviction record, or any other status protected by law.
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Join to apply for the
Brand Manager, Soft Products (Harry's)
role at
Mammoth Brands . Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, and Mando. We’re building a model that supports home brands, founders, and talent to solve unmet needs, improve people’s lives, and challenge the status quo. Our mission is to “Create Things People Like More.” Everything we do should be better than what already exists, from product experiences to making Mammoth Brands a great place to work and giving back to the community. We started in 2013 with Harry’s, a brand built online-first with direct customer relationships. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years, while maintaining an entrepreneurial culture. We’re committed to a positive impact and have donated over $20 million through our nonprofit partners to date. The role offers an opportunity to drive impact in Flamingo’s Soft Products category (Pre/Post Shave Care, Wax, Depilatory Creams) from strategy to go-to-market activation, owning the full brand lifecycle and partnering cross-functionally to deliver growth. What You’ll Accomplish
Lead category strategy and execution with the Brand Director to grow the soft products portfolio, build brand awareness, and deepen customer loyalty. Support the development of the innovation pipeline; shape the product roadmap and lead cross-functional teams (Product Development, R&D, Finance) through concepting, validation, forecasting, pricing, and go-to-market execution. Analyze business performance and consumer insights to identify trends, inform strategy, and optimize brand performance across channels. Develop and launch go-to-market plans for new products, creating compelling value propositions and marketing strategies to drive awareness, trial, and repeat. Monitor in-market performance and KPIs, using data and testing to inform decisions and improve marketing effectiveness. Distill and champion key product differentiators, embedding insights into positioning, messaging, and innovation plans. Build the annual brand and marketing calendar for the categories and coordinate with the Integrated Communications team to activate campaigns across retail and DTC. Ensure consistent, on-brand messaging and design across all customer touchpoints—digital, retail, and experiential. Collaborate with retail and eComm teams to shape channel strategies and influence commercial plans that deliver growth. This Should Describe You
Bachelor’s degree required. 4+ years of experience in brand management, preferably within Consumer Goods. Consumer-centric with strong ability to translate insights into strategy and advocate for the consumer in business decisions. Ownership mindset with bias for action; thrives in a fast-paced environment. Experience defining an innovation roadmap and commercializing new items. Strong analytical skills with experience in consumer analytics, market research, and trend analysis (Proficiency in IRI/Circana/Nielsen). Proven ability to define brand strategy and launch products with 360 marketing support. Excellent communication and leadership skills; ability to manage and motivate cross-functional partners. Organized and capable of driving projects from start to finish with strategic thinking and execution. Business acumen to prioritize marketing activities based on impact and financial considerations. Here’s Who You’ll Work With
Reporting into Liz Mooney, Director of Brand Management. Collaborate with Integrated Communications, Insights, Retail, DTC, R&D, Growth Marketing, Design, Creative, Supply Chain, Analytics, Legal, and more. Benefits And Compensation
Medical, dental, and vision coverage 401k match Equity in Mammoth Brands Flexible time off and working hours Wellness and L&D stipends 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years Paid parental leave opportunities Various events and free products from brand offerings Salary range: base $95,000-$115,000, final offer based on location, skill, and experience Mammoth Brands is committed to equal employment opportunities. We value diversity and strive to create an inclusive environment where everyone can thrive. We’re an Equal Opportunity Employer and consider all qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, sexual orientation, marital or family status, political affiliation, military service, domestic violence victim status, arrest/conviction record, or any other status protected by law.
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