CrossCountry Mortgage, LLC
Overview
CrossCountry Mortgage (CCM) is a major distributed retail mortgage lender with more than 7,000 employees, operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. CCM has been recognized on the Inc. 5000 list of America’s fastest-growing private businesses and offers a robust benefits package and career growth opportunities. Position Overview
The Digital Marketing Specialist plays a crucial role in aligning innovative marketing strategies to technology solutions, analyzing marketing performance, tracking key metrics, and providing actionable insights. This role requires a data-driven mindset, advanced analytical skills, technical competency, and a proven ability to work cross-functionally to optimize marketing efforts. Job Responsibilities
Analyze marketing performance across digital channels (e.g., paid media, organic search, email, social media). Track KPIs and provide insights to improve marketing campaigns and tool adoption. Build, experiment, innovate, and scale new and existing campaigns. Promote and train marketing capabilities throughout the sales network. Analyze user engagement and adoption of marketing tools such as CRM, social media, video, AI, and performance marketing tools. Support data flow monitoring between proprietary tools, LOS, POS, AI, video, and CRM. Assist with marketing attribution modeling to measure the impact of various marketing efforts. Work with the digital marketing team to analyze audience behavior and refine segmentation strategies. Evaluate the effectiveness of email campaigns, retargeting, builder tracking, AI, and CRM workflows. Collaborate with senior leadership to support strategic initiatives. Stay current with new CRM and digital platform features, integrations, and enhancements. Provide data-backed recommendations to enhance loan officer marketing adoption and engagement. Assist in A/B testing efforts to optimize marketing messaging and creative performance. Qualifications and Skills
Bachelor’s degree in Marketing, Business Analytics, Data Science, or equivalent work experience. 2+ years of experience in digital marketing. Experience with Sigma, Google Looker Studio, Google Analytics, and CRMs. Experience communicating complex data insights to non-technical stakeholders. Mortgage or financial services industry experience is preferred. Familiarity with marketing automation, social media analytics, and CRM platforms. Advanced problem-solving and critical-thinking abilities. Detail-oriented, proactive, and eager to optimize marketing performance. CrossCountry Mortgage, LLC offers more than a job—we offer a career. Apply now to begin your path to success. CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package: https://mycrosscountrybenefits.com Equal Employment Opportunity
CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to protected characteristics as defined by law. Licensing
CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit
www.NMLSConsumerAccess.org .
#J-18808-Ljbffr
CrossCountry Mortgage (CCM) is a major distributed retail mortgage lender with more than 7,000 employees, operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. CCM has been recognized on the Inc. 5000 list of America’s fastest-growing private businesses and offers a robust benefits package and career growth opportunities. Position Overview
The Digital Marketing Specialist plays a crucial role in aligning innovative marketing strategies to technology solutions, analyzing marketing performance, tracking key metrics, and providing actionable insights. This role requires a data-driven mindset, advanced analytical skills, technical competency, and a proven ability to work cross-functionally to optimize marketing efforts. Job Responsibilities
Analyze marketing performance across digital channels (e.g., paid media, organic search, email, social media). Track KPIs and provide insights to improve marketing campaigns and tool adoption. Build, experiment, innovate, and scale new and existing campaigns. Promote and train marketing capabilities throughout the sales network. Analyze user engagement and adoption of marketing tools such as CRM, social media, video, AI, and performance marketing tools. Support data flow monitoring between proprietary tools, LOS, POS, AI, video, and CRM. Assist with marketing attribution modeling to measure the impact of various marketing efforts. Work with the digital marketing team to analyze audience behavior and refine segmentation strategies. Evaluate the effectiveness of email campaigns, retargeting, builder tracking, AI, and CRM workflows. Collaborate with senior leadership to support strategic initiatives. Stay current with new CRM and digital platform features, integrations, and enhancements. Provide data-backed recommendations to enhance loan officer marketing adoption and engagement. Assist in A/B testing efforts to optimize marketing messaging and creative performance. Qualifications and Skills
Bachelor’s degree in Marketing, Business Analytics, Data Science, or equivalent work experience. 2+ years of experience in digital marketing. Experience with Sigma, Google Looker Studio, Google Analytics, and CRMs. Experience communicating complex data insights to non-technical stakeholders. Mortgage or financial services industry experience is preferred. Familiarity with marketing automation, social media analytics, and CRM platforms. Advanced problem-solving and critical-thinking abilities. Detail-oriented, proactive, and eager to optimize marketing performance. CrossCountry Mortgage, LLC offers more than a job—we offer a career. Apply now to begin your path to success. CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package: https://mycrosscountrybenefits.com Equal Employment Opportunity
CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to protected characteristics as defined by law. Licensing
CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit
www.NMLSConsumerAccess.org .
#J-18808-Ljbffr