TikTok
Creative Experiential Manager, CPS, NA Business Marketing
TikTok, New York, New York, us, 10261
Overview
The Commercial Partnership Solutions (CPS) team at TikTok creates scalable sponsorship programs that sit at the intersection of culture, community, and commerce. We bring sponsorships to life through platform-first media and immersive experiential activations, ranging from third-party publisher integrations to first-party TikTok-branded tentpoles. We drive partnerships across our media partners and accelerate revenue through bespoke packaging of tentpole and proprietary programming.
We’re looking for a Creative Experiential Manager to join the CPS team and lead cross-functional planning, execution, and promotion of CPS sponsorship programs. This includes briefing internal events and studio teams, partnering with integrated marcomms leads, and driving full-funnel momentum and industry awareness of CPS packages. You’ll own CPS experiential B2B go-to-market planning, develop experiential playbooks, and lead collaboration to drive awareness and excitement of CPS sponsorship packages from pre-launch anticipation to real-time execution to post-activation celebration. The position can be based in New York or Los Angeles.
Responsibilities
Serve as CPS’s primary partner to TikTok’s Global Studio/Events teams and external agency partners, leading strategic briefs for all experiential activations (across creator summits, live event integrations, branded moments, and more).
Act as the B2B marketing partner for CPS packages and initiatives, shaping strategic GTM calendars and owning the full marketing lifecycle (pre-launch to post-activation amplification).
Partner with integrated marketing, communications, and PR teams to brief, align, and execute full-funnel campaigns that promote CPS sponsorship opportunities and highlight high-impact activations.
Lead cross-functional alignment across event production and experiential content outputs to ensure activations are on-brand, on-brief, and deliver sponsor value.
Build and maintain an evolving library of experiential playbooks and execution frameworks to enable repeatable success across future sponsorships.
Collaborate with Sales, Business Marketing, Studio, Events, and Product teams to orchestrate smooth go-to-market execution for CPS packages.
Monitor sponsorship launches and experiential activations, distilling performance insights into actionable feedback and future-facing recommendations.
Qualifications
Minimum Qualifications
Minimum 4 years of direct experience in experiential marketing, brand partnerships, or integrated campaign/project management (ideally at a platform, agency, or media/entertainment company).
Proven success leading cross-functional marketing programs that span events, content, PR, and integrated communications.
Expertise in writing and delivering strategic briefs to creative, studio, and marcomms teams.
Deep understanding of event production workflows and how experiential activations support brand awareness, positioning, and media objectives.
Ability to lead campaigns with multiple workstreams, timelines, and partners; clarity across moving pieces.
Strong communication and cross-functional collaboration skills.
Preferred Qualifications
Strong project management and planning skills with the ability to build clear timelines, align stakeholders, and produce compelling decks and briefs.
Excellent storytelling, planning documentation, and deck-building skills for internal and external audiences.
Experience developing playbooks, frameworks, and process documentation.
Proactive mindset and ability to navigate fast-paced environments balancing agility with operational rigor.
Experience with campaign measurement, post-launch recaps, and applying performance data to evolve GTM strategies and storytelling.
About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices in multiple cities, including Los Angeles, New York, London, and Singapore.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our teams work together to create value for communities, inspire creativity, and bring joy. We cultivate curiosity, humility, and impact, embracing challenges with an "Always Day 1" mindset to achieve meaningful breakthroughs for our company and users.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills and perspectives. We celebrate diverse voices and strive to reflect the communities we reach.
TikTok Accommodation TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons. For assistance or accommodations, please reach out to us at the provided contact.
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We’re looking for a Creative Experiential Manager to join the CPS team and lead cross-functional planning, execution, and promotion of CPS sponsorship programs. This includes briefing internal events and studio teams, partnering with integrated marcomms leads, and driving full-funnel momentum and industry awareness of CPS packages. You’ll own CPS experiential B2B go-to-market planning, develop experiential playbooks, and lead collaboration to drive awareness and excitement of CPS sponsorship packages from pre-launch anticipation to real-time execution to post-activation celebration. The position can be based in New York or Los Angeles.
Responsibilities
Serve as CPS’s primary partner to TikTok’s Global Studio/Events teams and external agency partners, leading strategic briefs for all experiential activations (across creator summits, live event integrations, branded moments, and more).
Act as the B2B marketing partner for CPS packages and initiatives, shaping strategic GTM calendars and owning the full marketing lifecycle (pre-launch to post-activation amplification).
Partner with integrated marketing, communications, and PR teams to brief, align, and execute full-funnel campaigns that promote CPS sponsorship opportunities and highlight high-impact activations.
Lead cross-functional alignment across event production and experiential content outputs to ensure activations are on-brand, on-brief, and deliver sponsor value.
Build and maintain an evolving library of experiential playbooks and execution frameworks to enable repeatable success across future sponsorships.
Collaborate with Sales, Business Marketing, Studio, Events, and Product teams to orchestrate smooth go-to-market execution for CPS packages.
Monitor sponsorship launches and experiential activations, distilling performance insights into actionable feedback and future-facing recommendations.
Qualifications
Minimum Qualifications
Minimum 4 years of direct experience in experiential marketing, brand partnerships, or integrated campaign/project management (ideally at a platform, agency, or media/entertainment company).
Proven success leading cross-functional marketing programs that span events, content, PR, and integrated communications.
Expertise in writing and delivering strategic briefs to creative, studio, and marcomms teams.
Deep understanding of event production workflows and how experiential activations support brand awareness, positioning, and media objectives.
Ability to lead campaigns with multiple workstreams, timelines, and partners; clarity across moving pieces.
Strong communication and cross-functional collaboration skills.
Preferred Qualifications
Strong project management and planning skills with the ability to build clear timelines, align stakeholders, and produce compelling decks and briefs.
Excellent storytelling, planning documentation, and deck-building skills for internal and external audiences.
Experience developing playbooks, frameworks, and process documentation.
Proactive mindset and ability to navigate fast-paced environments balancing agility with operational rigor.
Experience with campaign measurement, post-launch recaps, and applying performance data to evolve GTM strategies and storytelling.
About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices in multiple cities, including Los Angeles, New York, London, and Singapore.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our teams work together to create value for communities, inspire creativity, and bring joy. We cultivate curiosity, humility, and impact, embracing challenges with an "Always Day 1" mindset to achieve meaningful breakthroughs for our company and users.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills and perspectives. We celebrate diverse voices and strive to reflect the communities we reach.
TikTok Accommodation TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons. For assistance or accommodations, please reach out to us at the provided contact.
#J-18808-Ljbffr