Yum! Brands
Sr. Brand Manager, Channel Growth - Marketplace and Delivery
Yum! Brands, Plano, Texas, us, 75086
The Sr. Brand Manager, Delivery is responsible for driving rapid and responsible sales growth for Pizza Hut US Delivery across third-party aggregators and first-party channels. This strategic leader identifies and executes marketing opportunities to grow first-party delivery, focusing on full-funnel marketing promotions and overall business management. The role demands strong collaboration, project management, and data-driven decision-making to enhance go-to-market strategy for profitable growth. Success relies on a results-oriented mindset, stakeholder influence, and building strong relationships with franchisee leadership to support national and local initiatives.
Key Responsibilities Strategy & Communications
Develop aggressive delivery sales growth strategies by identifying and sizing opportunities across Operations, Tech, Finance, and Marketing.
Advocate for three key audiences—Consumers, Franchisees, and Brand—integrating their challenges and goals into unified third-party and first-party delivery plans.
Foster partnerships with delivery partners (DoorDash, Uber Eats, Grubhub) to create breakthrough co-branded campaigns that drive Pizza Hut consideration and same-store sales growth.
Collaborate with internal cross-functional marketing teams to ensure delivery is consistently supported across paid media, organic social, PR, and more.
Channel Execution
Manage end-to-end operations of third-party and first-party delivery, including promotions, creative, menu optimization, paid media, and reporting.
Analyze post-campaign results using vendor data, sales data, and third-party reports (e.g., MMM) to draw insights for budgeting and tactic mix for maximum ROI.
Identify audiences and develop, test, and implement CRM strategies to improve first-party delivery adoption.
Recommend improvements to consumer experience and reduce friction in ordering via the Pizza Hut App and Web.
Stay informed about trends, technologies, and competitive activity in delivery marketing.
Develop a delivery test and product roadmap for continuous sales growth.
Manage budgets across various funding sources, vendors, and tactics.
Delivery System Management
Contribute to ongoing improvement of delivery operations, including reducing friction in order experience, streamlining data/menu workflows, product development, and restaurant operations.
Develop detailed project timelines, budgets, and resource allocations, ensuring timely delivery within project constraints.
Partner with technology and operations teams to optimize delivery metrics such as wait time and customer satisfaction.
Collaborate with franchisees and tech teams to reduce friction in restaurant setup, management, accounting, and invoicing, strengthening processes between restaurants and aggregator partners.
Required Qualifications
Education/Certifications:
Bachelor’s degree (or applicable experience) required.
Experience:
10+ years in Ecommerce or Digital Marketing.
Passion for consumer behavior and a proven record of translating consumer insight into sales.
Proven project owner, capable of orchestrating teams to run a sales channel from strategy to results.
Demonstrated ability to adapt to constant change and work effectively in a fast-paced environment.
Desire to collaborate with a wide variety of talents, from creative to engineering.
Strong communication skills, with the ability to flex from tactical to strategic conversations.
Salary Range: $139,000 - $147,150 annually + bonus eligibility.
This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
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Key Responsibilities Strategy & Communications
Develop aggressive delivery sales growth strategies by identifying and sizing opportunities across Operations, Tech, Finance, and Marketing.
Advocate for three key audiences—Consumers, Franchisees, and Brand—integrating their challenges and goals into unified third-party and first-party delivery plans.
Foster partnerships with delivery partners (DoorDash, Uber Eats, Grubhub) to create breakthrough co-branded campaigns that drive Pizza Hut consideration and same-store sales growth.
Collaborate with internal cross-functional marketing teams to ensure delivery is consistently supported across paid media, organic social, PR, and more.
Channel Execution
Manage end-to-end operations of third-party and first-party delivery, including promotions, creative, menu optimization, paid media, and reporting.
Analyze post-campaign results using vendor data, sales data, and third-party reports (e.g., MMM) to draw insights for budgeting and tactic mix for maximum ROI.
Identify audiences and develop, test, and implement CRM strategies to improve first-party delivery adoption.
Recommend improvements to consumer experience and reduce friction in ordering via the Pizza Hut App and Web.
Stay informed about trends, technologies, and competitive activity in delivery marketing.
Develop a delivery test and product roadmap for continuous sales growth.
Manage budgets across various funding sources, vendors, and tactics.
Delivery System Management
Contribute to ongoing improvement of delivery operations, including reducing friction in order experience, streamlining data/menu workflows, product development, and restaurant operations.
Develop detailed project timelines, budgets, and resource allocations, ensuring timely delivery within project constraints.
Partner with technology and operations teams to optimize delivery metrics such as wait time and customer satisfaction.
Collaborate with franchisees and tech teams to reduce friction in restaurant setup, management, accounting, and invoicing, strengthening processes between restaurants and aggregator partners.
Required Qualifications
Education/Certifications:
Bachelor’s degree (or applicable experience) required.
Experience:
10+ years in Ecommerce or Digital Marketing.
Passion for consumer behavior and a proven record of translating consumer insight into sales.
Proven project owner, capable of orchestrating teams to run a sales channel from strategy to results.
Demonstrated ability to adapt to constant change and work effectively in a fast-paced environment.
Desire to collaborate with a wide variety of talents, from creative to engineering.
Strong communication skills, with the ability to flex from tactical to strategic conversations.
Salary Range: $139,000 - $147,150 annually + bonus eligibility.
This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
#J-18808-Ljbffr