BioSpace
Overview
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Manager, Omnichannel Analytics
role at
BioSpace .
The role of
Omnichannel Analytics Manager
within AbbVie is to lead experimental test design & measurement, and development of Omnichannel analytics insights. The ideal candidate has a keen ability to interpret analytics insights and identify opportunities/gaps to inform Omnichannel Marketing strategy. The ideal candidate will also be able to convert insights into actionable recommendations and collaborate with stakeholders to deliver ROI results through exceptional oral and written communication.
Responsibilities
Own Business data/attributes along with data sources and business rules that feed modeling, reporting and measurement.
Articulate business owner needs and support use case ideation and development.
Design experimental testing, measurement plan and appropriate execution plans in partnership with the Digital Lab team and media agency of record.
Conduct testing measurements with established methodologies and deliver statistically significant results including marketing ROI impact.
Establish media KPIs benchmarks and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics (channels, audience, etc.).
Contribute to monthly Omnichannel performance reporting, leveraging media performance measurement and analyses.
Perform digital audience analytics to inform personalized audience strategy and optimize the Omnichannel experience.
Interpret Omnichannel performance and audience insights to identify opportunities to target new patients.
Perform ad-hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels.
Qualifications
Bachelors degree required in Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, or Quantitative Analysis.
Masters degree is preferred.
Hands-on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.).
5+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics.
Strong written and oral communication, with the ability to build insights and narrate a story with data.
Preferred Qualifications
Strong experience in brand marketing and optimization.
Experience in Omnichannel marketing and analytics across digital media, search, social, websites, endemic, and familiarity with digital targeting, activation, trafficking, and measurement.
MarTech and big data knowledge (DMP, digital identity solutions, data clean rooms, CDP, etc.).
Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data; third-party pharmaceutical patients claim data is preferred.
Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.
Strong planning and project management skills.
Ability to distill complex information into concise and impactful stories/presentations.
Analytical, problem-solving skills with attention to detail; high motivation and ability to work under tight deadlines.
Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs and long-term incentive programs.
Note: No amount of pay is considered wages or compensation until earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion, unless paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
Legal and Employment Notices US & Puerto Rico only - to learn more, visit the AbbVie Equal Employment Opportunity Employer page. For reasonable accommodations, click here to learn more.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Research, Analyst, and Information Technology
Industries
Internet News
Referrals increase your chances of interviewing at BioSpace. Get notified about new Analytics Manager jobs in Mettawa, IL.
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Manager, Omnichannel Analytics
role at
BioSpace .
The role of
Omnichannel Analytics Manager
within AbbVie is to lead experimental test design & measurement, and development of Omnichannel analytics insights. The ideal candidate has a keen ability to interpret analytics insights and identify opportunities/gaps to inform Omnichannel Marketing strategy. The ideal candidate will also be able to convert insights into actionable recommendations and collaborate with stakeholders to deliver ROI results through exceptional oral and written communication.
Responsibilities
Own Business data/attributes along with data sources and business rules that feed modeling, reporting and measurement.
Articulate business owner needs and support use case ideation and development.
Design experimental testing, measurement plan and appropriate execution plans in partnership with the Digital Lab team and media agency of record.
Conduct testing measurements with established methodologies and deliver statistically significant results including marketing ROI impact.
Establish media KPIs benchmarks and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics (channels, audience, etc.).
Contribute to monthly Omnichannel performance reporting, leveraging media performance measurement and analyses.
Perform digital audience analytics to inform personalized audience strategy and optimize the Omnichannel experience.
Interpret Omnichannel performance and audience insights to identify opportunities to target new patients.
Perform ad-hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels.
Qualifications
Bachelors degree required in Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, or Quantitative Analysis.
Masters degree is preferred.
Hands-on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.).
5+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics.
Strong written and oral communication, with the ability to build insights and narrate a story with data.
Preferred Qualifications
Strong experience in brand marketing and optimization.
Experience in Omnichannel marketing and analytics across digital media, search, social, websites, endemic, and familiarity with digital targeting, activation, trafficking, and measurement.
MarTech and big data knowledge (DMP, digital identity solutions, data clean rooms, CDP, etc.).
Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data; third-party pharmaceutical patients claim data is preferred.
Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.
Strong planning and project management skills.
Ability to distill complex information into concise and impactful stories/presentations.
Analytical, problem-solving skills with attention to detail; high motivation and ability to work under tight deadlines.
Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs and long-term incentive programs.
Note: No amount of pay is considered wages or compensation until earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion, unless paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
Legal and Employment Notices US & Puerto Rico only - to learn more, visit the AbbVie Equal Employment Opportunity Employer page. For reasonable accommodations, click here to learn more.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Research, Analyst, and Information Technology
Industries
Internet News
Referrals increase your chances of interviewing at BioSpace. Get notified about new Analytics Manager jobs in Mettawa, IL.
#J-18808-Ljbffr