Digitas North America
Senior Analyst, Search Engine Optimization
Digitas North America, New York, New York, us, 10261
Overview
As a
Search Engine Optimization Senior Analyst , you’ll play an integral role on the brand team by providing insights that will inform our clients’ online marketing strategy. You’ll collaborate with diverse teams - including Marketing, Creative, Technology, Strategy and Insights, and Media - and you’ll gain in-depth knowledge of how these capabilities work. Additionally, you’ll help drive forward-thinking strategies in AI Optimization (AIO), Generative Engine Optimization (GEO), and organic commerce initiatives on platforms like Amazon, Walmart, and other marketplaces to maximize our clients’ organic performance across digital channels. Responsibilities
Consulting with internal teams and clients on search engine accessibility, AIO/GEO strategies, and organic marketplace opportunities Performing keyword mining, segmentation and mapping, as well as gap analyses and competitive analyses for both traditional search and marketplace platforms Providing optimization recommendations for site content, generative search experiences, and product listings on platforms such as Amazon and Walmart Developing and executing link-building strategies and organic commerce growth tactics Monitoring and reporting on organic performance across search engines and marketplaces, providing monthly/quarterly metrics reports to show value against all initiatives Staying up-to-date with industry trends in SEO, AIO, GEO, and organic commerce to proactively identify new opportunities for our clients Qualifications
A four-year degree in marketing, computer science or a related field 2 to 4 years of experience in search engine optimization, web development, or analytics Basic knowledge of HTML, JavaScript, and CSS Solid analytical and problem solving skills - and a knack for details Strong communication and presentation skills - you’re poised, articulate and convincing Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation Preferred: Experience with organic commerce on platforms such as Amazon, Walmart, Instacart, etc., including optimization of product listings and organic ranking strategies Preferred: Knowledge of and/or hands-on experience with AI Optimization (AIO) and Generative Engine Optimization (GEO) strategies and tools Compensation
Base pay range: $59,850.00/yr - $90,620.00/yr Compensation Range: $59,850 - $90,620. This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on skills, qualifications, and experience, and the Company reserves the right to modify this pay range at any time. Company
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Digitas delivers Networked Experiences by leveraging data, technology, creative, media and strategy capabilities across a global network. Additional Information
Digitas is an equal opportunity employer. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent, including medical coverage, dental, vision, disability, 401K, parental and family care leave, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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As a
Search Engine Optimization Senior Analyst , you’ll play an integral role on the brand team by providing insights that will inform our clients’ online marketing strategy. You’ll collaborate with diverse teams - including Marketing, Creative, Technology, Strategy and Insights, and Media - and you’ll gain in-depth knowledge of how these capabilities work. Additionally, you’ll help drive forward-thinking strategies in AI Optimization (AIO), Generative Engine Optimization (GEO), and organic commerce initiatives on platforms like Amazon, Walmart, and other marketplaces to maximize our clients’ organic performance across digital channels. Responsibilities
Consulting with internal teams and clients on search engine accessibility, AIO/GEO strategies, and organic marketplace opportunities Performing keyword mining, segmentation and mapping, as well as gap analyses and competitive analyses for both traditional search and marketplace platforms Providing optimization recommendations for site content, generative search experiences, and product listings on platforms such as Amazon and Walmart Developing and executing link-building strategies and organic commerce growth tactics Monitoring and reporting on organic performance across search engines and marketplaces, providing monthly/quarterly metrics reports to show value against all initiatives Staying up-to-date with industry trends in SEO, AIO, GEO, and organic commerce to proactively identify new opportunities for our clients Qualifications
A four-year degree in marketing, computer science or a related field 2 to 4 years of experience in search engine optimization, web development, or analytics Basic knowledge of HTML, JavaScript, and CSS Solid analytical and problem solving skills - and a knack for details Strong communication and presentation skills - you’re poised, articulate and convincing Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation Preferred: Experience with organic commerce on platforms such as Amazon, Walmart, Instacart, etc., including optimization of product listings and organic ranking strategies Preferred: Knowledge of and/or hands-on experience with AI Optimization (AIO) and Generative Engine Optimization (GEO) strategies and tools Compensation
Base pay range: $59,850.00/yr - $90,620.00/yr Compensation Range: $59,850 - $90,620. This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on skills, qualifications, and experience, and the Company reserves the right to modify this pay range at any time. Company
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Digitas delivers Networked Experiences by leveraging data, technology, creative, media and strategy capabilities across a global network. Additional Information
Digitas is an equal opportunity employer. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent, including medical coverage, dental, vision, disability, 401K, parental and family care leave, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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