Leadous
SOCIAL MEDIA & CONTENT SPECIALIST (MULTI-BRAND) | Leadous
Leadous, San Diego, California, United States, 92189
Own a coordinated, multi-brand social + content engine that:
creates and publishes articles across two brands ,
executes daily commenting/connecting and community management across three brands , and
turns topics into blog posts and social content that drives traffic back to the company website .Primary audience: key partner contacts, current clients, and target accounts—growing followers, strengthening brand perception, and creating revenue opportunities.
Reports to: CEO or VP (close partnership with Brand/Comms, SEO, Demand Gen, and Partnerships) Location:Remote (US time zones preferred)
Top Outcomes (How success is measured)
Qualified follower growth (partners/clients/targets): +8–12% QoQ per brand Site traffic from social → blog : +25–40% in 90 days; bounce rate and time-on-page improve by 10% Partner/client amplification : 10+ co-tagged posts/month; 4+ partner reshared items/month Lead impact : tracked form-fills from social-sourced visits +15% QoQ; influenced opportunities reported monthly Operational excellence : 100% posts carry UTMs; 100% long-form content has on-page SEO/meta & OG tags; SLA on community responses Key Responsibilities
Build and own a monthly editorial calendar mapped to solution pillars, partner themes, and key accounts. Draft, edit, and publish LinkedIn Articles (or Newsletter posts) and mirror pieces on the brand blog:
Apply title tags (keyword-led, 55–60 chars), compelling H1/H2s, and excerpt/meta description(140–160 chars). Add Open Graph (og:title, og:description, og:image) and Twitter Card tags; ensure canonicalURL on blog. Include alt text for images; internal links to relevant pages; clear CTA (demo, guide, webinar, contact). Add schema markup (Article/BlogPosting) when publishing on the website.
Repurpose each article into 4–6 assets: post copy variants, image/carousel, short video (30–60s), quote tiles, and partner co-branded snippets. 2) Social Publishing, Commenting & Connecting (Three Brands)
Publish and schedule platform-native posts (LinkedIn focus; X/Instagram/Facebook where relevant). Daily commenting and connection motion:
Engage partner posts (thoughtful comments, not emojis), @tag authors, and answer questions. Connect with ICP roles at target accounts; personalize notes referencing current content themes. Moderate comments/DMs; escalate issues per response playbook; track community questions for future content.
Coordinate employee advocacy : monthly share kits with pre-approved captions, images, and links. 3) Partner/Client Amplification
Build and maintain a partner editorial map ; pre-tag partner marketers and SMEs before publish. Pitch co-posts, guest quotes, and resharing; supply partners with turnkey assets and copy blocks. 4) Web & SEO Handoffs
For every blog: finalize SEO checklist (titles, meta, OG/Twitter tags, alt text, internal links, canonical, schema, 2–3 related posts). Ensure >topic clusters interlink between the two brand blogs where appropriate; avoid duplicate content via canonicalization. 5) Tracking, Reporting & Optimization
Enforce a UTM standard on every link:
utm_source=[platform]&utm_medium=social&utm_campaign=[theme/quarter]&utm_content=[asset-type]-[topic]
Maintain weekly dashboards (GA4/Adobe/HubSpot/Marketo + social platform analytics) and a simple content scorecard(reach, ER, clicks, saves, partner reshares, assisted conversions). Test cadence, hooks, formats (carousels vs. links vs. video), and posting times; A/B headlines and thumbnails. 6) Governance & Brand
Own the social response playbook (tiers: praise, questions, objections, complaints) and crisis comms routes. Maintain brand voice guides per brand; ensure accessibility (alt text, camelCase hashtags, readable contrast). LinkedIn Articles/Newsletters: keyworded title, compelling lead, subheads every 200–300 words, pull-quotes, outbound citations, end with CTA + link. Blog posts: title tag, meta description, H1/H2 with keywords, OG/Twitter tags, canonical, schema, alt text, compressed images, internal links, related posts block, clear CTA. Social posts: hook in first line, 3–5 relevant hashtags (no hashtag stuffing), @tag partners/clients, accessible alt text, native upload where possible. All links: standardized UTMs ; always point back to canonical blogor resource hub when referencing long-form content. Qualifications Show 2–3 posts where your comment strategy led to resharing by partners/clients. What was your approach? Walk us through your UTM setup and reporting stack. Give a quick outline and headline options for an article on [insert core topic] , then 3 post angles that ladder back to the blog. How do you balance two brands’ voices and avoid content duplication?
3–5+ years managing B2B social + content (multi-brand or multi-product a plus). Exceptional writing/editing; strong SEO fundamentals and analytics literacy. Hands-on with tools like Hootsuite/Sprout/Later/Buffer , GA4/Adobe Analytics , CMS (e.g., WordPress), Canva/Adobe Express , Sales Navigator , and CRM/MA (Salesforce + HubSpot/Marketo). Comfortable running structured outreach/connecting on LinkedIn and moderating comments professionally. Self-directed in a remote environment; excellent stakeholder comms and light project management. Nice to have: Experience with 6sense/ABM, UGC workflows, lightweight video editing, basic HTML/meta tag editing, and partner marketing. Sample Weekly Cadence (three brands)
Mon: Calendar planning, draft 1 article, schedule 6–8 posts, outreach list refresh (partners/targets). Tue–Thu: Publish, daily 45–60 min commenting/connecting per brand, repurpose assets, 1 partner co-post, 1 client success snippet. Fri: Publish blog, report & learnings, backlog grooming, next-week approvals. 30/60/90-Day Plan
30 days: Audit channels, define voice cheatsheets per brand, finalize UTM taxonomy & dashboards, ship first article/blog pair and weekly report. 60 days: Establish partner editorial map, launch employee advocacy kits, deliver 2 topic clusters (article → blog → social series). 90 days: Demonstrate lift in social-sourced traffic and ER, 3+ partner co-marketing wins, present optimization roadmap. Tools & Stack (suggested)
Plan/Publish: Sprout Social or Hootsuite; Google Drive/Notion for calendar. Create: Canva/Adobe Express; Descript/CapCut for shorts. SEO/Analytics: GA4/Adobe, GSC, Screaming Frog, Semrush/Ahrefs. CRM/MA: Salesforce + HubSpot/Marketo (for lead capture & influence). Listening/Prospecting: LinkedIn Sales Navigator; native platform alerts.
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Qualified follower growth (partners/clients/targets): +8–12% QoQ per brand Site traffic from social → blog : +25–40% in 90 days; bounce rate and time-on-page improve by 10% Partner/client amplification : 10+ co-tagged posts/month; 4+ partner reshared items/month Lead impact : tracked form-fills from social-sourced visits +15% QoQ; influenced opportunities reported monthly Operational excellence : 100% posts carry UTMs; 100% long-form content has on-page SEO/meta & OG tags; SLA on community responses Key Responsibilities
Build and own a monthly editorial calendar mapped to solution pillars, partner themes, and key accounts. Draft, edit, and publish LinkedIn Articles (or Newsletter posts) and mirror pieces on the brand blog:
Apply title tags (keyword-led, 55–60 chars), compelling H1/H2s, and excerpt/meta description(140–160 chars). Add Open Graph (og:title, og:description, og:image) and Twitter Card tags; ensure canonicalURL on blog. Include alt text for images; internal links to relevant pages; clear CTA (demo, guide, webinar, contact). Add schema markup (Article/BlogPosting) when publishing on the website.
Repurpose each article into 4–6 assets: post copy variants, image/carousel, short video (30–60s), quote tiles, and partner co-branded snippets. 2) Social Publishing, Commenting & Connecting (Three Brands)
Publish and schedule platform-native posts (LinkedIn focus; X/Instagram/Facebook where relevant). Daily commenting and connection motion:
Engage partner posts (thoughtful comments, not emojis), @tag authors, and answer questions. Connect with ICP roles at target accounts; personalize notes referencing current content themes. Moderate comments/DMs; escalate issues per response playbook; track community questions for future content.
Coordinate employee advocacy : monthly share kits with pre-approved captions, images, and links. 3) Partner/Client Amplification
Build and maintain a partner editorial map ; pre-tag partner marketers and SMEs before publish. Pitch co-posts, guest quotes, and resharing; supply partners with turnkey assets and copy blocks. 4) Web & SEO Handoffs
For every blog: finalize SEO checklist (titles, meta, OG/Twitter tags, alt text, internal links, canonical, schema, 2–3 related posts). Ensure >topic clusters interlink between the two brand blogs where appropriate; avoid duplicate content via canonicalization. 5) Tracking, Reporting & Optimization
Enforce a UTM standard on every link:
utm_source=[platform]&utm_medium=social&utm_campaign=[theme/quarter]&utm_content=[asset-type]-[topic]
Maintain weekly dashboards (GA4/Adobe/HubSpot/Marketo + social platform analytics) and a simple content scorecard(reach, ER, clicks, saves, partner reshares, assisted conversions). Test cadence, hooks, formats (carousels vs. links vs. video), and posting times; A/B headlines and thumbnails. 6) Governance & Brand
Own the social response playbook (tiers: praise, questions, objections, complaints) and crisis comms routes. Maintain brand voice guides per brand; ensure accessibility (alt text, camelCase hashtags, readable contrast). LinkedIn Articles/Newsletters: keyworded title, compelling lead, subheads every 200–300 words, pull-quotes, outbound citations, end with CTA + link. Blog posts: title tag, meta description, H1/H2 with keywords, OG/Twitter tags, canonical, schema, alt text, compressed images, internal links, related posts block, clear CTA. Social posts: hook in first line, 3–5 relevant hashtags (no hashtag stuffing), @tag partners/clients, accessible alt text, native upload where possible. All links: standardized UTMs ; always point back to canonical blogor resource hub when referencing long-form content. Qualifications Show 2–3 posts where your comment strategy led to resharing by partners/clients. What was your approach? Walk us through your UTM setup and reporting stack. Give a quick outline and headline options for an article on [insert core topic] , then 3 post angles that ladder back to the blog. How do you balance two brands’ voices and avoid content duplication?
3–5+ years managing B2B social + content (multi-brand or multi-product a plus). Exceptional writing/editing; strong SEO fundamentals and analytics literacy. Hands-on with tools like Hootsuite/Sprout/Later/Buffer , GA4/Adobe Analytics , CMS (e.g., WordPress), Canva/Adobe Express , Sales Navigator , and CRM/MA (Salesforce + HubSpot/Marketo). Comfortable running structured outreach/connecting on LinkedIn and moderating comments professionally. Self-directed in a remote environment; excellent stakeholder comms and light project management. Nice to have: Experience with 6sense/ABM, UGC workflows, lightweight video editing, basic HTML/meta tag editing, and partner marketing. Sample Weekly Cadence (three brands)
Mon: Calendar planning, draft 1 article, schedule 6–8 posts, outreach list refresh (partners/targets). Tue–Thu: Publish, daily 45–60 min commenting/connecting per brand, repurpose assets, 1 partner co-post, 1 client success snippet. Fri: Publish blog, report & learnings, backlog grooming, next-week approvals. 30/60/90-Day Plan
30 days: Audit channels, define voice cheatsheets per brand, finalize UTM taxonomy & dashboards, ship first article/blog pair and weekly report. 60 days: Establish partner editorial map, launch employee advocacy kits, deliver 2 topic clusters (article → blog → social series). 90 days: Demonstrate lift in social-sourced traffic and ER, 3+ partner co-marketing wins, present optimization roadmap. Tools & Stack (suggested)
Plan/Publish: Sprout Social or Hootsuite; Google Drive/Notion for calendar. Create: Canva/Adobe Express; Descript/CapCut for shorts. SEO/Analytics: GA4/Adobe, GSC, Screaming Frog, Semrush/Ahrefs. CRM/MA: Salesforce + HubSpot/Marketo (for lead capture & influence). Listening/Prospecting: LinkedIn Sales Navigator; native platform alerts.
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