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GrowthAssistant

Paid Social Media Performance Lead

GrowthAssistant, Cincinnati, Ohio, United States, 45208

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Overview

GrowthAssistant

is looking for an experienced

Paid Social Media Buyer

to take ownership of our tele-healthcare client's paid social strategy. In this role, you’ll manage and optimize campaigns across platforms, lead creative testing to maximize performance, deliver clear and actionable reporting, and help shape our roadmap as we explore bringing media buying in-house. Offer range:

PHP 85,000 - 105,000/mo or US$8.5 - 10.5/hr Benefits

100% Work From Home Attendance, Performance, and Referral Bonuses Paid Holidays (US) and Paid Time-offs Health Insurance Continuous Learning and Development Bi-weekly salary payout Work-Life Balance Core Tasks

Build and launch paid social campaigns across Meta (Facebook/Instagram), TikTok, and Snapchat Test into emerging platforms such as Pinterest or Reddit as directed Independently optimize campaigns based on performance data (ROAS, CTR, CPM, etc.) Develop and execute creative testing plans, recommending new angles and copy/asset variations Collaborate with creative teams to scope briefs for new assets based on campaign learnings Provide daily, weekly, and monthly reporting on campaign performance Stay ahead of platform updates and proactively recommend new best practices Must-Haves

3+ years of paid social buying experience, including Meta and TikTok Proven ability to independently set up, manage, and scale campaigns to achieve business goals Strong grasp of key paid media KPIs (ROAS, CTR, CPM, CPA) Experience managing and optimizing ad budgets across multiple platforms Strong communication skills, with a history of working with US-based clients Ability to work US Eastern Time zone Nice-to-have

Experience with Snapchat, Pinterest, or Reddit ads SQL/Looker/Hex experience for building custom dashboards and queries History of campaign work in the DTC e-commerce space Application Process

Initial Interview - Eskills Assessment - GA Final Interview - Client Review/Interview

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