Gong
Overview
Gong empowers everyone in revenue teams to improve productivity, increase predictability, and drive revenue growth by deeply understanding customers and business trends. The Gong Revenue AI Platform captures and contextualizes customer interactions, surfaces insights and predictions, and powers actions and workflows essential for business success. More than 4,500 companies rely on Gong to unlock revenue potential. For more information, visit www.gong.io. Seniority and role
Senior Customer Marketing Manager. You will lead the strategy and execution of programs that showcase Gong through our customers’ voices, develop compelling stories, cultivate executive relationships, and partner with Sales, Customer Success, Events, and PR to amplify advocacy at scale. Reporting to the Senior Director of Solutions & Customer Marketing, you’ll own customer storytelling, executive engagement, and Customer Advisory Board programs across channels. Responsibilities
Executive & Voice of the Customer Programs: Design, build, and scale strategic engagement programs—including Customer Advisory Boards (CAB), executive forums, and champion communities—that capture executive-level feedback, shape Gong’s strategy, strengthen relationships, and foster long-term loyalty. Storytelling & Advocacy: Identify, curate, and develop compelling customer stories, testimonials, and case studies that highlight business impact. Partner with Sales and CS to ensure stories support pipeline needs and resonate with executive buyers. Cross-Functional Collaboration: Partner with Events, Media, and PR teams to spotlight advocates at industry events, speaking opportunities, press interviews, and analyst relations activities. Ensure customers are positioned as thought leaders in their industries. Peer Networking & Events: Lead customer networking programs—including executive roundtables, webinars, and peer-to-peer forums—that drive knowledge-sharing and thought leadership. Partner with the events team to feature advocates in marquee programs and industry conferences. Sales & CS Alignment: Collaborate with Sales and Customer Success to ensure advocacy programs address their needs and provide enablement on customer stories for field use. Metrics & Business Impact: Define and report KPIs linking advocacy and storytelling to outcomes (pipeline acceleration, expansion influence, churn reduction, brand awareness). Build a measurement framework to quantify ROI and present insights to leadership. Budget & Vendor Management: Manage budgets and external partners (creative agencies, video producers, event vendors) to deliver high-quality customer storytelling assets and advocacy programs at scale. Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field. 6+ years of experience in customer marketing, advocacy, or related roles in B2B SaaS. Proven success building and executing executive engagement and customer advocacy programs. Strong storytelling, customer narrative development, and content creation skills with ability to tie advocacy to business impact (pipeline, renewals, expansion). Strong executive presence with experience presenting to senior leaders and representing customers/brand externally at events or panels. Experience managing budgets, vendors, and agencies to deliver scalable programs. Familiarity with Gong, CRM, marketing automation, survey/feedback tools, and advocacy platforms. Excellent project management skills with the ability to prioritize and deliver across multiple initiatives. Customer-first mindset with ability to thrive in a fast-paced, high-growth environment. Perks & Benefits
Medical, dental, and vision plans. Wellbeing Fund - flexible wellness stipend. Mental health benefits with covered therapy and coaching. 401(k) program. Education & learning stipend for personal growth and development. Flexible vacation and paid parental leave. Company-wide recharge days and work-from-home stipend. Compensation
The annual salary range for this position is $138,600 - $192,000 USD. Compensation is based on skills, qualifications, experience, and location. Total compensation may include incentive compensation, bonus, equity, and benefits. Some sales programs may offer above-target earnings for high performers. Compliance
Gong is an equal-opportunity employer. We do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law. To review Gong’s privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/.
#J-18808-Ljbffr
Gong empowers everyone in revenue teams to improve productivity, increase predictability, and drive revenue growth by deeply understanding customers and business trends. The Gong Revenue AI Platform captures and contextualizes customer interactions, surfaces insights and predictions, and powers actions and workflows essential for business success. More than 4,500 companies rely on Gong to unlock revenue potential. For more information, visit www.gong.io. Seniority and role
Senior Customer Marketing Manager. You will lead the strategy and execution of programs that showcase Gong through our customers’ voices, develop compelling stories, cultivate executive relationships, and partner with Sales, Customer Success, Events, and PR to amplify advocacy at scale. Reporting to the Senior Director of Solutions & Customer Marketing, you’ll own customer storytelling, executive engagement, and Customer Advisory Board programs across channels. Responsibilities
Executive & Voice of the Customer Programs: Design, build, and scale strategic engagement programs—including Customer Advisory Boards (CAB), executive forums, and champion communities—that capture executive-level feedback, shape Gong’s strategy, strengthen relationships, and foster long-term loyalty. Storytelling & Advocacy: Identify, curate, and develop compelling customer stories, testimonials, and case studies that highlight business impact. Partner with Sales and CS to ensure stories support pipeline needs and resonate with executive buyers. Cross-Functional Collaboration: Partner with Events, Media, and PR teams to spotlight advocates at industry events, speaking opportunities, press interviews, and analyst relations activities. Ensure customers are positioned as thought leaders in their industries. Peer Networking & Events: Lead customer networking programs—including executive roundtables, webinars, and peer-to-peer forums—that drive knowledge-sharing and thought leadership. Partner with the events team to feature advocates in marquee programs and industry conferences. Sales & CS Alignment: Collaborate with Sales and Customer Success to ensure advocacy programs address their needs and provide enablement on customer stories for field use. Metrics & Business Impact: Define and report KPIs linking advocacy and storytelling to outcomes (pipeline acceleration, expansion influence, churn reduction, brand awareness). Build a measurement framework to quantify ROI and present insights to leadership. Budget & Vendor Management: Manage budgets and external partners (creative agencies, video producers, event vendors) to deliver high-quality customer storytelling assets and advocacy programs at scale. Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field. 6+ years of experience in customer marketing, advocacy, or related roles in B2B SaaS. Proven success building and executing executive engagement and customer advocacy programs. Strong storytelling, customer narrative development, and content creation skills with ability to tie advocacy to business impact (pipeline, renewals, expansion). Strong executive presence with experience presenting to senior leaders and representing customers/brand externally at events or panels. Experience managing budgets, vendors, and agencies to deliver scalable programs. Familiarity with Gong, CRM, marketing automation, survey/feedback tools, and advocacy platforms. Excellent project management skills with the ability to prioritize and deliver across multiple initiatives. Customer-first mindset with ability to thrive in a fast-paced, high-growth environment. Perks & Benefits
Medical, dental, and vision plans. Wellbeing Fund - flexible wellness stipend. Mental health benefits with covered therapy and coaching. 401(k) program. Education & learning stipend for personal growth and development. Flexible vacation and paid parental leave. Company-wide recharge days and work-from-home stipend. Compensation
The annual salary range for this position is $138,600 - $192,000 USD. Compensation is based on skills, qualifications, experience, and location. Total compensation may include incentive compensation, bonus, equity, and benefits. Some sales programs may offer above-target earnings for high performers. Compliance
Gong is an equal-opportunity employer. We do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law. To review Gong’s privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/.
#J-18808-Ljbffr