Washington University in St. Louis
Marketing Specialist (Hybrid) - Sam Fox School
Washington University in St. Louis, Saint Louis, Missouri, United States, 63146
Marketing Specialist (Hybrid) - Sam Fox School
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Marketing Specialist (Hybrid) - Sam Fox School
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Washington University in St. Louis Position Summary The Marketing Specialist at the Kemper Art Museum in the Sam Fox School of Design & Visual Arts at WashU implements marketing and advertising strategies that help build the Museum’s audiences and increase the institution’s visibility. The position finds creative ways on campus, regionally, nationally, and internationally to promote the Museum’s mission and collection, as well as all aspects of its public-facing activities. The Specialist uses their knowledge of marketing analytics and industry trends to further the Museum’s reach and engagement through a variety of channels and campaigns (both print and digital) that demonstrate a well-rounded understanding of the Museum, its mission and collection, and its seasonal exhibitions and programs. The position coordinates with the Sam Fox School’s Communications Office and the university’s offices of Advancement and Marketing & Communications to align marketing strategies and to maximize the effectiveness of these efforts. In support of the goal of raising the profile of the Museum, the Specialist also oversees the membership program in conjunction with University Advancement. As part of these duties, the position supervises the part-time Membership Coordinator. It reports to the Head of Museum Publications. Primary Duties & Responsibilities: Oversee and manage all aspects of advertising efforts for the Museum, from campaign conception to completion. Identify and develop strategic marketing opportunities, in close collaboration with Museum leadership and Curatorial and Education teams. Coordinate optimal media placements/rates and contract with a variety of external service providers, including graphic designers, printers, and advertising and media outlets. Audience and Brand Development Develop creative strategies for reaching target audiences to market both specific programs and the Museum in general. Research market and visitor analytics to help evaluate the effectiveness of marketing and communications strategies. Membership Program Supervise the part-time Membership Coordinator and oversee the management of the Museum membership program in coordination with University Advancement. Organize monthly communications check-ins with the Events, Curatorial, Education, and Advancement teams for information sharing, coordinating upcoming events, and aligning on priorities. Marketing Strategy Liaison Meet regularly with the Sam Fox School Office of Communications office to coordinate communications, cross-marketing, and messaging for greater impact for both the Museum and the School. Work with the University Marketing & Communications office to raise public awareness of the Museum and its programs locally, nationally, and internationally. On-Campus Promotion Develop posters, flyers, digital signage, and other marketing materials to be used across the WashU campus Oversee a student graphic designer in the development of materials, ensuring they meet brand guidelines and that materials are delivered and distributed within deadline Education: Bachelor’s degree or combination of education and/or experience may substitute for minimum education. Preferred Qualifications: Master’s degree in art history, English, communications, marketing, or equivalent. Ability to convey the Museum’s identity to its various constituents. Experience using social media platforms for business purposes and email services such as Constant Contact and Emma. Salary Range: $49,700.00 - $82,100.00 / Annually Benefits Statement: Up to 22 days of vacation, 10 recognized holidays, and sick time. Competitive health insurance packages with priority appointments and lower copays/coinsurance. Take advantage of our free Metro transit U-Pass for eligible employees. EEO Statement: Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups.
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Join to apply for the
Marketing Specialist (Hybrid) - Sam Fox School
role at
Washington University in St. Louis Position Summary The Marketing Specialist at the Kemper Art Museum in the Sam Fox School of Design & Visual Arts at WashU implements marketing and advertising strategies that help build the Museum’s audiences and increase the institution’s visibility. The position finds creative ways on campus, regionally, nationally, and internationally to promote the Museum’s mission and collection, as well as all aspects of its public-facing activities. The Specialist uses their knowledge of marketing analytics and industry trends to further the Museum’s reach and engagement through a variety of channels and campaigns (both print and digital) that demonstrate a well-rounded understanding of the Museum, its mission and collection, and its seasonal exhibitions and programs. The position coordinates with the Sam Fox School’s Communications Office and the university’s offices of Advancement and Marketing & Communications to align marketing strategies and to maximize the effectiveness of these efforts. In support of the goal of raising the profile of the Museum, the Specialist also oversees the membership program in conjunction with University Advancement. As part of these duties, the position supervises the part-time Membership Coordinator. It reports to the Head of Museum Publications. Primary Duties & Responsibilities: Oversee and manage all aspects of advertising efforts for the Museum, from campaign conception to completion. Identify and develop strategic marketing opportunities, in close collaboration with Museum leadership and Curatorial and Education teams. Coordinate optimal media placements/rates and contract with a variety of external service providers, including graphic designers, printers, and advertising and media outlets. Audience and Brand Development Develop creative strategies for reaching target audiences to market both specific programs and the Museum in general. Research market and visitor analytics to help evaluate the effectiveness of marketing and communications strategies. Membership Program Supervise the part-time Membership Coordinator and oversee the management of the Museum membership program in coordination with University Advancement. Organize monthly communications check-ins with the Events, Curatorial, Education, and Advancement teams for information sharing, coordinating upcoming events, and aligning on priorities. Marketing Strategy Liaison Meet regularly with the Sam Fox School Office of Communications office to coordinate communications, cross-marketing, and messaging for greater impact for both the Museum and the School. Work with the University Marketing & Communications office to raise public awareness of the Museum and its programs locally, nationally, and internationally. On-Campus Promotion Develop posters, flyers, digital signage, and other marketing materials to be used across the WashU campus Oversee a student graphic designer in the development of materials, ensuring they meet brand guidelines and that materials are delivered and distributed within deadline Education: Bachelor’s degree or combination of education and/or experience may substitute for minimum education. Preferred Qualifications: Master’s degree in art history, English, communications, marketing, or equivalent. Ability to convey the Museum’s identity to its various constituents. Experience using social media platforms for business purposes and email services such as Constant Contact and Emma. Salary Range: $49,700.00 - $82,100.00 / Annually Benefits Statement: Up to 22 days of vacation, 10 recognized holidays, and sick time. Competitive health insurance packages with priority appointments and lower copays/coinsurance. Take advantage of our free Metro transit U-Pass for eligible employees. EEO Statement: Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups.
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