Beauty Industry Group
Beauty Copywriter (Hybrid)
Beauty Industry Group, Los Angeles, California, United States, 90079
Overview
Beauty Industry Group is seeking a Copywriter to support our Keystone brands. This Copywriter is a strategic storyteller who brings words to life with clarity, emotion, and purpose—whether crafting a product description, writing a punchy TikTok caption, or developing copy for a multi-channel campaign. This person combines creativity with precision, delivering content that connects with audiences and drives results. They excel in fast-paced environments and are skilled at adapting brand voice across multiple platforms and audiences. In this role, the Copywriter will lead copy development for three beauty brands—Luxy Hair, Donna Bella, and Babe Hair—ensuring each brand voice is distinct, consistent, and engaging across all consumer touchpoints. Compensation
Hybrid: Onsite 2x per week Base Salary: $70,000+ based on years of experience and level of education Bonus: Eligible for a 5% annual bonus Key Responsibilities
Lead copywriting efforts across three beauty brands: Luxy Hair, Donna Bella, and Babe Hair, ensuring each maintains a distinct and consistent voice. Write compelling, conversion-driven content across all digital touchpoints, including website, email, social media, SMS, ads, and blog articles. Craft benefit-focused product descriptions, educational content, and promotional messaging that clearly communicates value and inspires action. Translate complex or technical product information into clear, accessible, and engaging language. Adapt voice and tone for different brands and audiences while maintaining consistency in messaging and style. Collaborate closely with creative, brand, and marketing teams to brainstorm ideas, support campaign development, and contribute to content planning. Tailor messaging to specific customer segments, ensuring relevance and resonance. Stay informed on industry trends, emerging formats, and best practices in beauty and content marketing. Ensure all copies are error-free, on-brand, and delivered on deadline. Requirements
3 years of experience in copywriting, content marketing, or a related field A strong writing portfolio showcasing both short- and long-form work across digital channels Demonstrated ability to manage content for multiple brands simultaneously Exceptional grammar, editing, and attention to detail Comfortable writing across a variety of formats, including email, social media, website, advertising, and blog content Strong communication and cross-functional collaboration skills Highly organized, self-motivated, and able to meet deadlines in a fast-paced environment Genuine passion for the beauty and hair industry (knowledge of hair extensions is a plus) Familiarity with project and design tools such as Monday.com and Figma Preferred Qualifications
Experience writing eCommerce product copy Understanding of SEO best practices for web content Ability to use content performance data to inform and refine messaging Benefits And Perks
401(k) with company match - dollar-for-dollar match up to 4% - immediately vested Vacation/Holiday Leave Great Medical/Dental/Vision Insurance Life and AD&D Insurance Opportunities for growth and advancement And so much more! A Part of the BIG Picture
Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands spanning a variety of distribution channels. BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment. With more than 500 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a culture that celebrates excellence, transparency, diversity, and integrity. The company headquarters are located in Salt Lake City, Utah, with additional offices in California, New Jersey, Arizona, Australia, Germany, Canada, and the UK.
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Beauty Industry Group is seeking a Copywriter to support our Keystone brands. This Copywriter is a strategic storyteller who brings words to life with clarity, emotion, and purpose—whether crafting a product description, writing a punchy TikTok caption, or developing copy for a multi-channel campaign. This person combines creativity with precision, delivering content that connects with audiences and drives results. They excel in fast-paced environments and are skilled at adapting brand voice across multiple platforms and audiences. In this role, the Copywriter will lead copy development for three beauty brands—Luxy Hair, Donna Bella, and Babe Hair—ensuring each brand voice is distinct, consistent, and engaging across all consumer touchpoints. Compensation
Hybrid: Onsite 2x per week Base Salary: $70,000+ based on years of experience and level of education Bonus: Eligible for a 5% annual bonus Key Responsibilities
Lead copywriting efforts across three beauty brands: Luxy Hair, Donna Bella, and Babe Hair, ensuring each maintains a distinct and consistent voice. Write compelling, conversion-driven content across all digital touchpoints, including website, email, social media, SMS, ads, and blog articles. Craft benefit-focused product descriptions, educational content, and promotional messaging that clearly communicates value and inspires action. Translate complex or technical product information into clear, accessible, and engaging language. Adapt voice and tone for different brands and audiences while maintaining consistency in messaging and style. Collaborate closely with creative, brand, and marketing teams to brainstorm ideas, support campaign development, and contribute to content planning. Tailor messaging to specific customer segments, ensuring relevance and resonance. Stay informed on industry trends, emerging formats, and best practices in beauty and content marketing. Ensure all copies are error-free, on-brand, and delivered on deadline. Requirements
3 years of experience in copywriting, content marketing, or a related field A strong writing portfolio showcasing both short- and long-form work across digital channels Demonstrated ability to manage content for multiple brands simultaneously Exceptional grammar, editing, and attention to detail Comfortable writing across a variety of formats, including email, social media, website, advertising, and blog content Strong communication and cross-functional collaboration skills Highly organized, self-motivated, and able to meet deadlines in a fast-paced environment Genuine passion for the beauty and hair industry (knowledge of hair extensions is a plus) Familiarity with project and design tools such as Monday.com and Figma Preferred Qualifications
Experience writing eCommerce product copy Understanding of SEO best practices for web content Ability to use content performance data to inform and refine messaging Benefits And Perks
401(k) with company match - dollar-for-dollar match up to 4% - immediately vested Vacation/Holiday Leave Great Medical/Dental/Vision Insurance Life and AD&D Insurance Opportunities for growth and advancement And so much more! A Part of the BIG Picture
Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands spanning a variety of distribution channels. BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment. With more than 500 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a culture that celebrates excellence, transparency, diversity, and integrity. The company headquarters are located in Salt Lake City, Utah, with additional offices in California, New Jersey, Arizona, Australia, Germany, Canada, and the UK.
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