AOPA
Overview
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Manager, Member Acquisition Marketing
role at
AOPA . The Marketing Manager, Member Acquisitions, plays a critical role in advancing AOPA’s mission to protect the freedom to fly by driving membership growth and deepening engagement across the aviation community. This position leads high-impact acquisition campaigns, oversees the flagship AOPA Sweepstakes across diverse marketing channels, and designs lead journeys that move prospects seamlessly from awareness to conversion. As a strategic partner within the marketing team, the Marketing Manager strengthens AOPA’s reach, influence, and long-term success by ensuring the organization continues to expand and serve its members effectively.
Essential Functions / Responsibilities
Lead and manage AOPA’s new member acquisition strategy and campaign execution across all channels, including digital advertising, email, social media, direct mail, print, and partnerships.
Oversee the AOPA Sweepstakes campaign, including promotion strategy, messaging, all marketing channels, timelines, creative coordination, and performance tracking.
Own campaign performance reporting, including key metrics like conversion rates, cost-per-acquisition, ROI, and channel effectiveness. Provide data-driven recommendations for optimization.
Manage agency and vendor relationships to ensure creative alignment, timely deliverables, and effective campaign execution.
Monitor and track budgets and expenses related to acquisition and sweepstakes campaigns. Ensure alignment with departmental goals and fiscal responsibility.
Collaborate across departments, including creative, digital, membership, and analytics teams, to ensure cohesive strategy and member-focused communications.
Required Qualifications
Bachelor’s degree in marketing, business, or a related field.
4+ years of experience in campaign management or marketing, with a focus on customer acquisition, direct response, or lifecycle marketing.
Strong understanding of audience targeting and nurturing best practices, including segmentation, automation, and personalization strategies.
Experience managing multi-channel marketing campaigns from planning to execution.
Proficiency in marketing tools such as CRMs, marketing automation platforms, analytics dashboards, and budget tracking software.
Excellent project management skills and attention to detail.
Experience managing agencies and vendors effectively.
Ability to analyze campaign performance and translate insights into actionable strategies.
Preferred Qualifications
MBA preferred
Experience in a membership-based organization is a plus.
Interest in aviation
Working Conditions
This position works in an office setting. Typical working hours are 8:30 am - 5 pm, Monday through Friday, with a one-hour lunch break.
Generally, a climate-controlled environment with occasional exposure to outdoor weather conditions when attending aviation-related events, including exposure to higher altitudes and confined spaces, if in a general aviation aircraft.
This position may require up to 15% travel. Potential travel may include local community or networking events, as well as industry-related seminars. Travel is by aircraft (general aviation and commercial) and by road or public transit.
Physical Demands
The physical demands of this position are typical of a standard office environment. The employee will regularly be required to sit for extended periods, use a computer keyboard and mouse, and communicate effectively via email, phone, and in person.
Occasionally lift or move items weighing up to 15 pounds; occasionally stand, walk, and reach with hands and arms.
Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions.
Additional Information This position is located at AOPA’s Frederick, MD headquarters. The salary range for this position is: $66,000 - $70,000, depending on education and experience.
Benefits
Flight Training (earn your Private Pilot License for free) & Annual Flight Proficiency Program
Medical, Dental, and Vision insurance is available for employees and their dependents the 1st of the month following their start date
Flexible Spending Plans
Health Savings Plan with employer contribution
401(k) Retirement Plan with company match and discretionary contributions
Short and Long-term Disability Insurance and Life/AD&D insurance
PTO, Holidays, Personal days, Volunteer day
Work From Home Fridays, AOPA Membership, Employee Assistance Program
Wellness Program, Supplemental insurance options, Tuition Reimbursement
Discount on AOPA swag, Business casual dress code, Free coffee and beverages
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Job Summary:
The Marketing Manager, Member Acquisitions, plays a critical role in advancing AOPA’s mission to protect the freedom to fly by driving membership growth and deepening engagement across the aviation community. This position leads high-impact acquisition campaigns, oversees the flagship AOPA Sweepstakes across diverse marketing channels, and designs lead journeys that move prospects seamlessly from awareness to conversion. As a strategic partner within the marketing team, the Marketing Manager strengthens AOPA’s reach, influence, and long-term success by ensuring the organization continues to expand and serve its members effectively.
Seniority level: Associate | Employment type: Full-time | Job function: Marketing, Administrative, and General Business | Industries: Civic and Social Organizations, Non-profit Organizations, Advertising Services
Referrals increase your chances of interviewing at AOPA. Get notified about new Acquisition Marketing Manager jobs in Frederick, MD.
#J-18808-Ljbffr
Join to apply for the
Manager, Member Acquisition Marketing
role at
AOPA . The Marketing Manager, Member Acquisitions, plays a critical role in advancing AOPA’s mission to protect the freedom to fly by driving membership growth and deepening engagement across the aviation community. This position leads high-impact acquisition campaigns, oversees the flagship AOPA Sweepstakes across diverse marketing channels, and designs lead journeys that move prospects seamlessly from awareness to conversion. As a strategic partner within the marketing team, the Marketing Manager strengthens AOPA’s reach, influence, and long-term success by ensuring the organization continues to expand and serve its members effectively.
Essential Functions / Responsibilities
Lead and manage AOPA’s new member acquisition strategy and campaign execution across all channels, including digital advertising, email, social media, direct mail, print, and partnerships.
Oversee the AOPA Sweepstakes campaign, including promotion strategy, messaging, all marketing channels, timelines, creative coordination, and performance tracking.
Own campaign performance reporting, including key metrics like conversion rates, cost-per-acquisition, ROI, and channel effectiveness. Provide data-driven recommendations for optimization.
Manage agency and vendor relationships to ensure creative alignment, timely deliverables, and effective campaign execution.
Monitor and track budgets and expenses related to acquisition and sweepstakes campaigns. Ensure alignment with departmental goals and fiscal responsibility.
Collaborate across departments, including creative, digital, membership, and analytics teams, to ensure cohesive strategy and member-focused communications.
Required Qualifications
Bachelor’s degree in marketing, business, or a related field.
4+ years of experience in campaign management or marketing, with a focus on customer acquisition, direct response, or lifecycle marketing.
Strong understanding of audience targeting and nurturing best practices, including segmentation, automation, and personalization strategies.
Experience managing multi-channel marketing campaigns from planning to execution.
Proficiency in marketing tools such as CRMs, marketing automation platforms, analytics dashboards, and budget tracking software.
Excellent project management skills and attention to detail.
Experience managing agencies and vendors effectively.
Ability to analyze campaign performance and translate insights into actionable strategies.
Preferred Qualifications
MBA preferred
Experience in a membership-based organization is a plus.
Interest in aviation
Working Conditions
This position works in an office setting. Typical working hours are 8:30 am - 5 pm, Monday through Friday, with a one-hour lunch break.
Generally, a climate-controlled environment with occasional exposure to outdoor weather conditions when attending aviation-related events, including exposure to higher altitudes and confined spaces, if in a general aviation aircraft.
This position may require up to 15% travel. Potential travel may include local community or networking events, as well as industry-related seminars. Travel is by aircraft (general aviation and commercial) and by road or public transit.
Physical Demands
The physical demands of this position are typical of a standard office environment. The employee will regularly be required to sit for extended periods, use a computer keyboard and mouse, and communicate effectively via email, phone, and in person.
Occasionally lift or move items weighing up to 15 pounds; occasionally stand, walk, and reach with hands and arms.
Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions.
Additional Information This position is located at AOPA’s Frederick, MD headquarters. The salary range for this position is: $66,000 - $70,000, depending on education and experience.
Benefits
Flight Training (earn your Private Pilot License for free) & Annual Flight Proficiency Program
Medical, Dental, and Vision insurance is available for employees and their dependents the 1st of the month following their start date
Flexible Spending Plans
Health Savings Plan with employer contribution
401(k) Retirement Plan with company match and discretionary contributions
Short and Long-term Disability Insurance and Life/AD&D insurance
PTO, Holidays, Personal days, Volunteer day
Work From Home Fridays, AOPA Membership, Employee Assistance Program
Wellness Program, Supplemental insurance options, Tuition Reimbursement
Discount on AOPA swag, Business casual dress code, Free coffee and beverages
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Job Summary:
The Marketing Manager, Member Acquisitions, plays a critical role in advancing AOPA’s mission to protect the freedom to fly by driving membership growth and deepening engagement across the aviation community. This position leads high-impact acquisition campaigns, oversees the flagship AOPA Sweepstakes across diverse marketing channels, and designs lead journeys that move prospects seamlessly from awareness to conversion. As a strategic partner within the marketing team, the Marketing Manager strengthens AOPA’s reach, influence, and long-term success by ensuring the organization continues to expand and serve its members effectively.
Seniority level: Associate | Employment type: Full-time | Job function: Marketing, Administrative, and General Business | Industries: Civic and Social Organizations, Non-profit Organizations, Advertising Services
Referrals increase your chances of interviewing at AOPA. Get notified about new Acquisition Marketing Manager jobs in Frederick, MD.
#J-18808-Ljbffr