Whirlpool Corporation
Senior Digital Marketing Audience Strategy Lead - KitchenAid
Whirlpool Corporation, Benton Harbor, Michigan, United States, 49022
Senior Digital Marketing Audience Strategy Lead - KitchenAid
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Senior Digital Marketing Audience Strategy Lead - KitchenAid
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Whirlpool Corporation About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including KitchenAid, Whirlpool, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. The team you will be a part of In this role, you would join the KitchenAid Direct to Consumer team, a passionate, strategic, and innovative group dedicated to the brand's small appliances. This fast-paced and collaborative team is leading the charge in transforming our digital experiences and technology to deliver strong business results. This Role In Summary KitchenAid Small Appliances is currently seeking qualified and passionate candidates for our Direct-to-Consumer (D2C) Audience Strategy role. This person will develop and bring our D2C Value Prop strategy to life, with the ultimate goal to drive an optimal consumer experience and maximize growth for our business. Your Responsibilities Will Include
Create and execute a digital audience experience strategy to boost existing customer retention, and overall conversion across our brand site and marketing channels. Lead the development of 1P & 3P audience modeling and segmentation, driven by detailed audience use case development and data partnership management. Develop a strategic plan for the unique audience-relevant content, messaging, and communication channels that will effectively reach and engage specific audience segments. Evaluate the performance of audience journeys and content assets, and use insights to personalize and strategically deploy content to different audiences. Oversee our digital martech use cases and roadmap, including audience data strategy, and martech RFPs, use cases definitions and requirements for further integrations. Drive the execution of digital audiences and content strategies, leveraging data-driven insights for continuous improvement. Utilize and be the owner of our marketing technology (MarTech) tools to seamlessly execute and optimize the customer journey. Collaborate with brand, creative, and marketing teams to brief, develop, and deploy capabilities and assets that effectively bring experiences to life on the website. Minimum Requirements
Bachelor’s degree 8+ years of experience in Digital Marketing, CRM/Audience Marketing, eCommerce, and/or Digital Strategy Preferred Skills And Experiences
Bachelor's Degree in Marketing and/or Business MBA Google Marketing Platform (GMP), LiveRamp CleanRoom, or other audience management capability know-how and/or direct experiences Highly analytical, can identify insights from data points, and make quick decisions CRM (Customer Relationship Management) Software: Experience with systems like Braze and Adobe Campaign to manage consumer data Content Management Systems (CMS): Knowledge of platforms like Contentful, Hubspot, or Adobe for optimizing content A/B Testing and Optimization Tools: Experience with tools like VWO or Optimizely to test and refine strategies 2+ years total work experience in a business environment, including cross-functional roles 6+ years of experience managing/implementing various Digital Marketing tactics, including content/technical, 1P audience modeling/segmentations, Digital content, Martech management, Performance marketing Strong leadership and collaboration skills; history of establishing strong culture and relationships Experience creating an optimized digital experience using Martech Highly analytical with proficiency in data analysis and reporting High personal accountability over business results, relentless pursuit of achieving goals, and ownership of results Continuous improvement mindset; always working to improve efficiency Experience translating leadership objectives into prioritized initiative roadmaps and tactical plans Effective communicator across multi-functional teams Experience with setting goals, hypothesizing improvements, optimizing, and measuring progress/success Cleanroom audience management is a plus What We Offer Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
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Join to apply for the
Senior Digital Marketing Audience Strategy Lead - KitchenAid
role at
Whirlpool Corporation About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including KitchenAid, Whirlpool, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. The team you will be a part of In this role, you would join the KitchenAid Direct to Consumer team, a passionate, strategic, and innovative group dedicated to the brand's small appliances. This fast-paced and collaborative team is leading the charge in transforming our digital experiences and technology to deliver strong business results. This Role In Summary KitchenAid Small Appliances is currently seeking qualified and passionate candidates for our Direct-to-Consumer (D2C) Audience Strategy role. This person will develop and bring our D2C Value Prop strategy to life, with the ultimate goal to drive an optimal consumer experience and maximize growth for our business. Your Responsibilities Will Include
Create and execute a digital audience experience strategy to boost existing customer retention, and overall conversion across our brand site and marketing channels. Lead the development of 1P & 3P audience modeling and segmentation, driven by detailed audience use case development and data partnership management. Develop a strategic plan for the unique audience-relevant content, messaging, and communication channels that will effectively reach and engage specific audience segments. Evaluate the performance of audience journeys and content assets, and use insights to personalize and strategically deploy content to different audiences. Oversee our digital martech use cases and roadmap, including audience data strategy, and martech RFPs, use cases definitions and requirements for further integrations. Drive the execution of digital audiences and content strategies, leveraging data-driven insights for continuous improvement. Utilize and be the owner of our marketing technology (MarTech) tools to seamlessly execute and optimize the customer journey. Collaborate with brand, creative, and marketing teams to brief, develop, and deploy capabilities and assets that effectively bring experiences to life on the website. Minimum Requirements
Bachelor’s degree 8+ years of experience in Digital Marketing, CRM/Audience Marketing, eCommerce, and/or Digital Strategy Preferred Skills And Experiences
Bachelor's Degree in Marketing and/or Business MBA Google Marketing Platform (GMP), LiveRamp CleanRoom, or other audience management capability know-how and/or direct experiences Highly analytical, can identify insights from data points, and make quick decisions CRM (Customer Relationship Management) Software: Experience with systems like Braze and Adobe Campaign to manage consumer data Content Management Systems (CMS): Knowledge of platforms like Contentful, Hubspot, or Adobe for optimizing content A/B Testing and Optimization Tools: Experience with tools like VWO or Optimizely to test and refine strategies 2+ years total work experience in a business environment, including cross-functional roles 6+ years of experience managing/implementing various Digital Marketing tactics, including content/technical, 1P audience modeling/segmentations, Digital content, Martech management, Performance marketing Strong leadership and collaboration skills; history of establishing strong culture and relationships Experience creating an optimized digital experience using Martech Highly analytical with proficiency in data analysis and reporting High personal accountability over business results, relentless pursuit of achieving goals, and ownership of results Continuous improvement mindset; always working to improve efficiency Experience translating leadership objectives into prioritized initiative roadmaps and tactical plans Effective communicator across multi-functional teams Experience with setting goals, hypothesizing improvements, optimizing, and measuring progress/success Cleanroom audience management is a plus What We Offer Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
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