CASETiFY
Overview
Join to apply for the
US Marketing Manager
role at
CASETiFY .
CASETiFY is seeking a dynamic and detail-oriented
Marketing Manager
to lead and execute our brand-building efforts in the US. This pivotal role is responsible for driving our social media strategy, managing influencer partnerships, and creating impactful moments that fuel organic awareness and affinity for the CASETiFY brand. You are a natural storyteller, plugged into local culture, and experienced in crafting content and campaigns that earn attention and create conversation. This is an exciting opportunity for a mid-level marketing professional who thrives in an agile, global brand environment and has a passion for fashion, tech, and community-led marketing.
Key Responsibilities
PR Strategy, Management & Events: Lead PR strategy and execution for the US market — working with internal teams and agency partners to secure earned media, product placements, and campaign coverage
Manage day-to-day relationships with PR agency, media outlets, and editors to ensure consistent and high-quality brand visibility
Develop and localize press materials, press releases, and media pitches in collaboration with the global communications team
Coordinate US-specific media moments, interviews, and events tied to major launches or cultural tentpoles
Track and report PR performance (press clippings, impressions, sentiment), identifying opportunities to optimize future efforts
Contribute to the ideation and planning of local brand activations, pop-ups, and events to engage with the community
Own crisis comms coordination in partnership with HQ, as needed
Influencer & Advocacy Marketing: Build and nurture CASETiFY’s US creator network — from influencers and tastemakers to creatives and cultural voices
Support product seeding, influencer gifting, and advocacy strategies to generate UGC and social buzz
Partner with creators on content and collaborations that align with brand moments and product drops
Track influencer campaign impact (engagement, reach, EMV, conversions) and manage creator relationship lifecycle
Content Strategy & Execution: Manage the US social media content calendar; ideate and produce original content (photos, videos, graphics) for Instagram, TikTok, and YouTube
Oversee end-to-end production for social campaigns from concept to filming, editing, and posting
Collaborate with internal teams and external creators to ensure content aligns with brand voice and marketing goals
Community Engagement & Growth: Monitor social channels, engage with the community, and respond to comments and messages to build brand loyalty
Analyze performance metrics to identify trends, optimize content, and grow the audience
Stay up-to-date with the latest social media trends, platform updates, and best practices
Qualifications
4–6 years of experience in PR, communications, or brand marketing, ideally within fashion, lifestyle, tech, or consumer goods
Strong track record of securing earned media and managing PR campaigns end-to-end (agency and/or in-house)
Networked across UK media landscape with solid editor and journalist relationships
Proven experience working with creators/influencers and driving social advocacy programs
Experience managing integrated campaigns across PR, social, influencer, and experiential
Exceptional written and verbal communication skills; confident in crafting narratives and pitching media
Data-driven and organized, with strong attention to detail and ability to juggle multiple projects
Passion for culture, community, and digital-first storytelling
Comfortable working in a fast-paced, international, and highly collaborative environment
Fluent in English; other European languages a plus
Location & Employment
Location: Downtown Los Angeles, California (on-site)
Employment Type: Full Time
Compensation & Benefits
Annual Base Salary of USD 100,000 - 120,000 DOE
401(K), Dental, Vision, and Medical Benefits
PTO and Paid Holidays
Equal Employment Opportunity CASETiFY is an equal opportunity employer and strives to ensure a diverse and inclusive workplace. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable law. Our commitment to equal opportunity extends to all aspects of employment, including recruitment, hiring, promotion, compensation, benefits, training, and disciplinary actions. We do not discriminate on the basis of any protected status or characteristic. CASETiFY promotes a workplace free from discrimination and harassment. We believe that diversity and inclusion enhance our work environment and contribute to the success of our organization. If you require reasonable accommodation in completing the application process or participating in an interview, please let us know.
#J-18808-Ljbffr
US Marketing Manager
role at
CASETiFY .
CASETiFY is seeking a dynamic and detail-oriented
Marketing Manager
to lead and execute our brand-building efforts in the US. This pivotal role is responsible for driving our social media strategy, managing influencer partnerships, and creating impactful moments that fuel organic awareness and affinity for the CASETiFY brand. You are a natural storyteller, plugged into local culture, and experienced in crafting content and campaigns that earn attention and create conversation. This is an exciting opportunity for a mid-level marketing professional who thrives in an agile, global brand environment and has a passion for fashion, tech, and community-led marketing.
Key Responsibilities
PR Strategy, Management & Events: Lead PR strategy and execution for the US market — working with internal teams and agency partners to secure earned media, product placements, and campaign coverage
Manage day-to-day relationships with PR agency, media outlets, and editors to ensure consistent and high-quality brand visibility
Develop and localize press materials, press releases, and media pitches in collaboration with the global communications team
Coordinate US-specific media moments, interviews, and events tied to major launches or cultural tentpoles
Track and report PR performance (press clippings, impressions, sentiment), identifying opportunities to optimize future efforts
Contribute to the ideation and planning of local brand activations, pop-ups, and events to engage with the community
Own crisis comms coordination in partnership with HQ, as needed
Influencer & Advocacy Marketing: Build and nurture CASETiFY’s US creator network — from influencers and tastemakers to creatives and cultural voices
Support product seeding, influencer gifting, and advocacy strategies to generate UGC and social buzz
Partner with creators on content and collaborations that align with brand moments and product drops
Track influencer campaign impact (engagement, reach, EMV, conversions) and manage creator relationship lifecycle
Content Strategy & Execution: Manage the US social media content calendar; ideate and produce original content (photos, videos, graphics) for Instagram, TikTok, and YouTube
Oversee end-to-end production for social campaigns from concept to filming, editing, and posting
Collaborate with internal teams and external creators to ensure content aligns with brand voice and marketing goals
Community Engagement & Growth: Monitor social channels, engage with the community, and respond to comments and messages to build brand loyalty
Analyze performance metrics to identify trends, optimize content, and grow the audience
Stay up-to-date with the latest social media trends, platform updates, and best practices
Qualifications
4–6 years of experience in PR, communications, or brand marketing, ideally within fashion, lifestyle, tech, or consumer goods
Strong track record of securing earned media and managing PR campaigns end-to-end (agency and/or in-house)
Networked across UK media landscape with solid editor and journalist relationships
Proven experience working with creators/influencers and driving social advocacy programs
Experience managing integrated campaigns across PR, social, influencer, and experiential
Exceptional written and verbal communication skills; confident in crafting narratives and pitching media
Data-driven and organized, with strong attention to detail and ability to juggle multiple projects
Passion for culture, community, and digital-first storytelling
Comfortable working in a fast-paced, international, and highly collaborative environment
Fluent in English; other European languages a plus
Location & Employment
Location: Downtown Los Angeles, California (on-site)
Employment Type: Full Time
Compensation & Benefits
Annual Base Salary of USD 100,000 - 120,000 DOE
401(K), Dental, Vision, and Medical Benefits
PTO and Paid Holidays
Equal Employment Opportunity CASETiFY is an equal opportunity employer and strives to ensure a diverse and inclusive workplace. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable law. Our commitment to equal opportunity extends to all aspects of employment, including recruitment, hiring, promotion, compensation, benefits, training, and disciplinary actions. We do not discriminate on the basis of any protected status or characteristic. CASETiFY promotes a workplace free from discrimination and harassment. We believe that diversity and inclusion enhance our work environment and contribute to the success of our organization. If you require reasonable accommodation in completing the application process or participating in an interview, please let us know.
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