WEBTOON
[WEBTOON] Sr. Manager, Lifecycle Marketing
WEBTOON, Los Angeles, California, United States, 90079
Overview
[WEBTOON] Sr. Manager, Lifecycle Marketing
is a role at WEBTOON Entertainment. WEBTOON is seeking an experienced, data-driven Senior Manager, Lifecycle Marketing to lead initiatives that deepen relationships with users across the customer journey. This role is responsible for launching and optimizing lifecycle programs—from onboarding through long-term retention—using channels including email, push notifications, in-app messaging, and SMS. The ideal candidate is a strategic, customer-focused marketer with a proven track record in lifecycle marketing, CRM, and engagement strategy within digital media, publishing, or subscription-based businesses. Key Responsibilities: Strategy
Build and own the lifecycle marketing strategy to maximize engagement, retention, and long-term user value. Develop data-driven segmentation, targeting, and personalization strategies that deepen user relationships and fuel growth. Champion a test-and-learn approach, using experimentation to optimize messaging, cadence, and creative across channels. Evaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact. Key Responsibilities: Lifecycle Marketing Execution
Lead the customer journey design and implementation, from onboarding flows to win-back campaigns. Own and optimize communications across email, push, in-app messaging, and SMS. Partner with Product and Data teams to implement personalized and automated programs at scale. Drive engagement campaigns that promote content discovery, upsell opportunities, and fandom-building initiatives. Implement processes that streamline campaign execution and cross-functional collaboration. Support implementation and use of tools and infrastructure (e.g., CDP, marketing automation) that enable targeting, tracking, and reporting across the entire marketing funnel. Key Responsibilities: Cross-Functional Collaboration
Work closely with Creative on compelling campaign assets. Collaborate with Product and Operations to enhance in-app lifecycle touchpoints. Align with Analytics and Data teams to refine segmentation, reporting, and dashboards. Qualifications
8+ years in marketing, with at least 5 years focused on lifecycle marketing, CRM, or retention. Proven hands-on expertise with marketing automation tools, CDPs, ESPs, and CRM systems. Proven success scaling lifecycle strategies in digital media, entertainment, or subscription-based businesses. Strategic thinker who can also execute and drive results. Strong analytical mindset; skilled at using customer insights and behavioral data to drive decision-making. Understanding of user segmentation, behavioral targeting, and marketing automation platforms. Excellent cross-functional collaboration skills in matrixed organizations. Preferred Qualifications
MBA or equivalent advanced degree. Prior hands-on experience using Braze for email or campaign deployment. Knowledge of SMS and Mobile channels like Push/In-App/Embedded Messaging Experience in entertainment, comics, gaming, or fan-driven communities. What We Offer
Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals Health benefits, including vision and dental Generous PTO and Parental Leave Top-up 401K Contributions Commuter Benefits Work-From-Anywhere Global WEBTOON and LINE FRIENDS discount program Winter break shutdown and a whole lot more Salary: $115,000 - $140,000 a year. Please note, the range above is listed in USD.
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[WEBTOON] Sr. Manager, Lifecycle Marketing
is a role at WEBTOON Entertainment. WEBTOON is seeking an experienced, data-driven Senior Manager, Lifecycle Marketing to lead initiatives that deepen relationships with users across the customer journey. This role is responsible for launching and optimizing lifecycle programs—from onboarding through long-term retention—using channels including email, push notifications, in-app messaging, and SMS. The ideal candidate is a strategic, customer-focused marketer with a proven track record in lifecycle marketing, CRM, and engagement strategy within digital media, publishing, or subscription-based businesses. Key Responsibilities: Strategy
Build and own the lifecycle marketing strategy to maximize engagement, retention, and long-term user value. Develop data-driven segmentation, targeting, and personalization strategies that deepen user relationships and fuel growth. Champion a test-and-learn approach, using experimentation to optimize messaging, cadence, and creative across channels. Evaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact. Key Responsibilities: Lifecycle Marketing Execution
Lead the customer journey design and implementation, from onboarding flows to win-back campaigns. Own and optimize communications across email, push, in-app messaging, and SMS. Partner with Product and Data teams to implement personalized and automated programs at scale. Drive engagement campaigns that promote content discovery, upsell opportunities, and fandom-building initiatives. Implement processes that streamline campaign execution and cross-functional collaboration. Support implementation and use of tools and infrastructure (e.g., CDP, marketing automation) that enable targeting, tracking, and reporting across the entire marketing funnel. Key Responsibilities: Cross-Functional Collaboration
Work closely with Creative on compelling campaign assets. Collaborate with Product and Operations to enhance in-app lifecycle touchpoints. Align with Analytics and Data teams to refine segmentation, reporting, and dashboards. Qualifications
8+ years in marketing, with at least 5 years focused on lifecycle marketing, CRM, or retention. Proven hands-on expertise with marketing automation tools, CDPs, ESPs, and CRM systems. Proven success scaling lifecycle strategies in digital media, entertainment, or subscription-based businesses. Strategic thinker who can also execute and drive results. Strong analytical mindset; skilled at using customer insights and behavioral data to drive decision-making. Understanding of user segmentation, behavioral targeting, and marketing automation platforms. Excellent cross-functional collaboration skills in matrixed organizations. Preferred Qualifications
MBA or equivalent advanced degree. Prior hands-on experience using Braze for email or campaign deployment. Knowledge of SMS and Mobile channels like Push/In-App/Embedded Messaging Experience in entertainment, comics, gaming, or fan-driven communities. What We Offer
Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals Health benefits, including vision and dental Generous PTO and Parental Leave Top-up 401K Contributions Commuter Benefits Work-From-Anywhere Global WEBTOON and LINE FRIENDS discount program Winter break shutdown and a whole lot more Salary: $115,000 - $140,000 a year. Please note, the range above is listed in USD.
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